Audience Measurement 2014

Monday, June 9

8:15-8:45am, Shubert, 6th Floor
Next-Generation Media Planning & Buying: Integrating TV Audience Segmentations For Online Effectiveness
Discover how advanced TV audience segmentations are used for TV and online planning and buying – to deliver the best of both worlds
Presented by:
Jeff Boehme – CRO NA, Kantar Media Audiences
Presented by:

8:15-8:45am, Majestic, 6th Floor
Digital in the Mix: Successes and Failures From the ROI Genome Project
Analytic Partners will share the latest ROI trends and digital success principles from its Intelligent Benchmark Database—the ROI genome project.
Mike Menkes – Vice President, Analytic Partners
Presented by:

11:10-11:30am, Majestic, 6th Floor
Online Ad Effectiveness 201
New ways to validate RTB media buys and understand campaign success drivers.
Ogi Radic – Research Manager, Research Now
Harvir Bansal, Ph.D. – Co-Founder, Chief Research Officer, & Executive Vice President of Analytics, b3Intelligence
Presented by:

11:10-11:50am, Empire, 7th Floor
Causal Inference is Hard: Lessons, Recommendations and Best-Practices
A deep-dive on the methodological and organizational challenges of producing high-quality ad-effectiveness research.
Ari Osur – Director, Product Management, eBay Enterprise Marketing Solutions
Presented by:

11:40am-12:00pm, Majestic, 6th Floor
Audience Insights: What Truly Drives Your Consumers
From interest to intent to purchase, map the emotional triggers and ripple effects unearthed across your brand's various touchpoints.
Bethany Bengtson, Client Digital Strategies Analyst, Bottlenose
Presented by:

1:45-2:30pm, Broadway Ballroom, 6th Floor
Closing the Loop on TV
What happens when TV advertising's sales effects can be measured and managed at the spot level?
Laurel Bernard, EVP, Marketing, Fox Broadcasting Company
Joe Germscheid, Director of Consumer Engagement, Carmichael Lynch
Dave Morgan, CEO and Founder, Simulmedia
Mark Green, Managing Partner, Business Advisory Group LLC, Former SVP, Global Statistical Operations Leader, Nielsen
Presented by:
Simulmedia logo

2:40-3:00pm, Majestic, 6th Floor
Leveraging Traditional Data in a Programmatic World
How to reach audiences for which data pools and custom segments don’t exist.
Florian Kahlert, Managing Director, GfK MRI, GfK Consumer Choices North America
Jed Meyer – U.S. Research Director, Annalect
Scott Meyer – CEO, Ghostery, Inc.
Christopher Reynolds – Vice President, Data & Marketing Analytics, Condé Nast
Mark Zagorski – CEO, eXelate
Presented by:

3:10-3:30pm, Majestic, 6th Floor
With Big Data, Marketers Require a New Paradigm for Analytics
Agent-based modeling makes better use of a wider variety of data sources for attribution, forecasting, and planning across the entire marketing system.
Damon Ragusa – Founder & Chairman, ThinkVine
Presented by:

5:30-6:00pm, Shubert, 6th Floor
Linear Campaign Effectiveness: Tactics for Maximizing Reach, Value, and Security
Breaking away from the buying demos and day part silos that have historically benchmarked media value is essential for the campaign to effectively achieve brand goals.
Nick Garramone – Senior Vice President, Research & eBusiness Operations, NCC Media
Presented by:

5:30-6:00pm, Majestic, 6th Floor
Everything You Ever Wanted to Know About Video on Demand, But Were Too Confused to Ask
Learn about the advertising opportunities VOD affords through measurement types to tool to make buying and selling advertising more efficient and effective.
Bruce Goerlich – Chief Research Officer, Rentrak
Presented by:

Tuesday, June 10

8:15-8:45am, Shubert, 6th Floor
From TV to Total Video: Best Practices for a Cross-Media Measurement Reality
Learn how companies, such as ESPN and NBC Universal, are already leveraging innovative measurement to bridge the gap between linear TV and digital. And learn how this type of measurement can aide advertisers in finding new opportunities, not disruptions, in this ever-changing landscape.
Manish Bhatia – Chief Research Officer, comScore, Inc.
Presented by:

8:15-8:45am, Majestic, 6th Floor
The Connected Consumer: Content in a World on the Move
Americans spend 70% of their waking hours outside of their home, which has significant implications for brands, advertisers and media companies. And now, more than ever, it's about the connected consumer.
Radha Subramanyam – EVP, Insights, Research & Analytics, Clear Channel Media & Entertainment
Presented by:

11:50am-12:10pm Majestic, 6th Floor
Mini Measurement Milestones
Using fast, low cost research to keep your finger on the pulse of a campaign.
Jon Sadow – Product Manager, Google Consumer Surveys, Google, Inc.
Presented by:

12:20-12:40pm Majestic, 6th Floor
From Cookies to People: Mobile Issues for People-Based Measurement
Recent research about how people are moving across devises and the significance for audience and ad-effectiveness measurement.
Presented by:

2:00-2:45pm, Broadway Ballroom, 6th Floor
At Last, Long Term Ad Effectiveness Measurement, the Single Source Solution
Taking the Kellogg Special K challenge, CBS and Nielsen Catalina Solutions prove that when advertising campaign’s full value is measured – short and long term together – advertisers win.
Jeff Doud – Director, Marketplace Analytics, Kellogg Company
David Poltrack – Chief Research Officer, CBS Corporation, President, CBS VISION
Leslie Wood – Chief Research Officer, Nielsen Catalina Solutions
Presented by:
CBS Vision logo

3:00-3:20pm, Majestic, 6th Floor
M Marks the Spot: Mapping Audience Behaviors Across Mobile
Gain deep insights on mobile device usage and sharing across demographics.
Oana Dan – Research Manager, Measurement Science, Nielsen
Presented by:

5:00-6:30pm, Manhattan, 8th Floor
“Make Your Mark” Mentoring Event
Young Pros limited exclusive event. Meet industry leaders, in a series of round table discussions, who have made an impact on the insights and analytics.
Presented by: