Audience Measurement 2014
Magid Abraham, Ph.D.
Executive Chairman and Co-Founder
comScore, Inc.
Magid Abraham is the co-founder of comScore, Inc., and currently serves as the Executive Chairman of the Board of Directors. He served as CEO from the company’s founding in 1999 until March 2014.Prior to co-founding comScore, he was founder and CEO of Paragren Technologies, Inc. Magid has authored many articles in a variety of academic and industry journals. He has received many honors over the years, most recently the Buck Weaver Award for Marketing, established by MIT’s Sloan School of Management for individuals who have made important contributions to the advancement of theory and practice in marketing science. Magid received a Ph.D. in operations research and an M.B.A. from MIT. He also holds an engineering degree from the École Polytechnique, France's premier science and engineering school.
Salvador Aceves
Chief Technology Officer, SocialDecode
Social Decode
Salvador Aceves is the CTO at SocialDecode coordinating efforts aimed at understanding social behavior around TV and Brands. He is also a senior developer and founded multiple companies that range from CMS, Online Booking, WiFi Advertising and Social Event Visualization. In his spare times he plays Blues Guitar.
Isaac Achar
Project Management and Analysis Coordinator
Social Decode
Isaac Achar is currently Project Management and Analysis coordinator at Social Decode. His background includes studying at the London School of Business and Finance, film school in London and currently studying Industrial Engineering at the Universidad Iberoamericana in Mexico. Isaac is passionate about film, music, sports and technology.
Robert Atencio
Global VP of Consumer Insights
Robert Atencio is global VP of Consumer Insights for Pfizer Consumer Healthcare, overseeing insights for some of the top selling OTC brands in the world. Previously, he was VP and officer of Insights and Customer Strategy for Wal-Mart stores U.S. Over the last eight years, Robert and his teams have won six ARF Ogilvy Awards and in 2009 he received an ARF Great Mind Award. He has an M.B.A. from The University of Texas at Austin and a B.A. from New Mexico Highlands University.
Tim Avila
Senior Vice President, Marketing Operations
Tim Avila, currently SVP, Marketing Operations at BrightRoll, has over 15 years experience in product strategy and marketing. At BrightRoll, he leads corporate communications, product marketing and business intelligence. He is responsible for aligning corporate positioning throughout the marketplace, while supporting accelerated revenue growth for the company. Previously, Tim worked at Yahoo where he helped define product related needs and priorities for the Yahoo display ad network, video ad platform and Right Media Exchange. He is a leader in key advertising industry initiatives, including IAB Quality Assurance Guidelines and is actively involved with Making Measurement Make Sense (3MS) to define viewable impression standards.
Harvir Bansal, Ph.D.
Co-Founder, Chief Research Officer, & Executive Vice President ofAnalytics
Dr. Harvir S. Bansal is a Co-Founder, CRO, and EVP Analytics at b3Intelligence. Harvir leads all analytics practice at b3Intelligence covering Market Research, Utilities, Finance and Life Sciences. Prior to joining b3Intelligence, Harvir was the SVP, Research & Methods at ComScore. Preceding that, he was the owner of a marketing research firm specializing in utilizing advanced analytics to address client research needs for over 12 years. In his consulting practice, he has worked with a variety of fortune 500 clients such as Coca Cola, Dell, Disney, Intel, MasterCard, VISA, and Samsung to solve big data questions. Harvir holds a BA in pure sciences, an MBA in marketing and a Ph.D. in Marketing & Operations Research.
Gilad Barash
Data Scientist
Gilad is a data scientist at Dstillery, leading efforts in cross-channel user behavior measurement and insights. Prior to Dstillery, he researched the use of machine learning techniques to improve personalized healthcare at Tufts University, which led to a role as a data scientist in a Fashion-tech style recommendation startup. Gilad started his career as a research engineer at HP Labs in Haifa, Israel, where he used predictive modeling for decision support in Enterprise IT systems.
Bethany Bengtson
Client Digital Strategies Analyst
Bethany Bengtson, Client Digital Strategies Analyst at Bottlenose, works with clients to map trends in real time across social, broadcast and digital channels. Prior to Bottlenose, Bethany worked with TV & entertainment brands American Idol & Elvis Presley, giving her insight into the nature of social TV, the evolution of the social consumer and emerging trends in mobile disruption, ultimately affording Bottlenose clients exciting ways to optimize media spend.
Laurel Bernard
EVP, Marketing
Fox Broadcasting Company
Laurel Bernard has been EVP, Marketing for Fox Broadcasting Company since October 2011. Her responsibilities include day-to-day oversight of the network’s On-Air Promotion Planning, National Media, Multi-Platform and Affiliate Marketing and Marketing Strategy. Prior to rejoining the network, Laurel spent a year at Fox Searchlight Films as SVP in charge of media and promotions. Laurel originally joined FOX in 1989 as a Media Coordinator in the theatrical division. She rose through the ranks, ultimately serving as VP, Media for Fox Home Entertainment in 1998, VP, National Media at Fox Broadcasting in 2002 and SVP, Media and National Promotions, Fox Searchlight Films in 2006. Ms. Bernard earned her bachelor’s degree from California State University, Fullerton.
Neha Bhargava
Lead, Marketing Science
Facebook, Inc.
Neha Bhargava is a lead on the Marketing Science team at Facebook, where she helps advertising partners prove and grow the value they see from Facebook. Previously, Neha was a strategy consultant focused on providing marketing and product decisions based on big data. She began her career as an engineer building rockets. Neha holds a B.S. in electrical engineering and computer science from MIT and an M.B.A. from the University of Pennsylvania Wharton School of Business.
Manish Bhatia
Chief Revenue Officer
comScore, Inc.
Manish Bhatia joined comScore in 2014 in the newly created position of CRO. He oversees all of comScore’s commercial teams—including sales, servicing, sales operations, and business operations—on a global basis. Prior to comScore, Manish served as EVP of New Product Innovation at Arbitron, where he focused on developing cross-media products and services. Before Arbitron, he served as president and CEO of Symphony Advanced Media. A leading voice in the cross-media, digital, and television industries, he has spoken at a variety of industry events hosted by organizations such as The ARF, IAB, ad:tech and ESOMAR. He holds an M.B.A. in information systems from City University of New York and master’s and bachelor’s degrees in economics from Punjab University, India.
Jeff Boehme
Kantar Media Audiences
Jeff joined Kantar Media Audiences in 2010 as CRO, overseeing research efforts with particular focus on methods, procedures, and advanced measurement techniques with Return Path Data (RPD). Prior to joining Kantar, Jeff was SVP, Advanced TV at Nielsen and SVP, Research and Marketing at NCC Media.
Rick Bruner
VP of Research and Analytics
Specific Media
Rick Bruner is VP of Research and Analytics at Specific Media. With 15+ years' experience in interactive advertising, he has previously run ad research departments at MTV Networks, Google, and DoubleClick, and served as co-chair of the IAB Research Committee. He is the co-author of Net Results: Web Marketing that Works and Net Results.2: Best Practices for Web Marketing and is the recipient of an ARF David Ogilvy Award. Rick began his career as a journalist, covering internet advertising for Advertising Age in the late '90s, and before that co-founded Hungary's first independent English-language newspaper, Budapest Week. He is a cum laude graduate of Columbia University in English literature and writing and plays ukulele with gusto.
Artie Bulgrin
SVP, Research and Analytics
Artie Bulgrin is SVP, Research and Analytics at ESPN, Inc. Preceding ESPN, Artie was director, Research and Sales Data Services at ABC National Television Sales, Inc. He is a past president of the Radio and Television Research Council and former chairman of the Media Ratings Council and The Advertising Research Foundation. Artie is also a board member of The ARF and serves on its executive committee.
Will Bullock
Senior Researcher
Facebook, Inc.
Will Bullock is a senior researcher at Facebook, responsible for the development of measurement solutions both within Facebook and in collaboration with third parties. Will helps create closed-loop measurement systems that enable industry-leading research for advertising effectiveness, unlocking the insights necessary for marketers to drive ever-greater success with their brands.
John Chandler
Principal & Founder
Data Insights
John has worked at the forefront of marketing and data analysis since 1999. He has worked with Fortune 100 advertisers and scores of agencies, measuring the effectiveness of advertising and improving performance. Prior to founding Data Insights, John was research director at Microsoft Advertising and, before that, Principal Analyst at aQuantive, which was acquired by Microsoft in 2007. While at Atlas and Microsoft, John was a principal researcher on “engagement mapping”, a new industry reporting standard that allows conversion attribution credit across the digital sales funnel. He was the inventor of the GRP & Reach Forecaster and co-inventor of Optimization Advisor, the Microsoft Optimization tool and has authored numerous Digital Marketing Insights. John received a Ph.D. in statistics in 2010 from the University of Montana, an M.S. in mathematics from the University of Washington, and a B.A. from Middlebury College.
Jane Clarke
Managing Director
Coalition for Innovative Media Measurement (CIMM)
Jane Clarke is managing director of the Coalition for Innovative Media Measurement (CIMM). In this position she develop’s CIMM’s strategy and vision and oversees all day-to-day operations. Jane has over 30 years experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop, and National Geographic. Previously, she was VP of Insights and Innovation at Time Warner Global Media Group.
Megan Clarken
EVP, Global Product Leadership
Megan Clarken, EVP, Global Product Leadership, Nielsen, with over 30 years industry experience, leads the global team responsible for product strategy, development, and management of Nielsen’s leading measurement products for television, digital and cross-platform content and advertising. Since joining Nielsen in 2004, Ms. Clarken has had numerous executive positions within the company internationally, including Managing Director of Media Client Services in APMEA (Asia Pacific, Middle East and Africa), and Managing Director of Nielsen’s digital businesses in both Asia Pacific and Australia. Prior to Nielsen, Ms. Clarken held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and News Interactive. Originally from New Zealand, she currently lives in New York.
James Collins, Ph.D.
SVP, Research
James Collins is SVP, Research at GfK MRI, where he focuses on data integration and related initiatives. Previously, he held senior software development and technology positions at Simmons Market Research Bureau and Scarborough Research. A frequent contributor at PDRF, ESOMAR and ARF conferences, James holds a Ph.D. from Temple University and has taught at Temple University, Baruch College of the City University of New York and the Trenton State College School of Business.
Kimberly Conon
Vice President, Partner, Research
Universal McCann
An entrepreneurial marketing strategist, Kimberly Conon firmly believes a balance of quantitative rigor and creativity empowers brands to succeed. As VP, Research Partner at UM, she leads Integrated Media Research for ExxonMobil and Brown-Forman, with overall responsibility for advancing client measurement and learning plans. She is fortunate to craft consumer and cross-media measurement solutions with some of the industry’s most cutting-edge players. Kimberly serves on UM’s Social Accelerator and the MRC Digital Committee. She is based in New York.
Randy Cooke
VP of Research
NCC Media
Randy Cooke is VP of Research at NCC Media, where he oversees the team responsible for developing actionable insights and analytics in partnership with NCC’s advertisers and agencies. Randy joined NCC ten years ago from the technology and telecom industries and holds a B.S. from The University of Texas at Austin.
Oana Dan
Research Manager, Measurement Science
Oana Dan, PhD is a Research Manager in Nielsen's Audience Methods team. She focuses on the development of cross-platform data collection instruments to measure media consumption across screens. Prior to joining the Measurement Science (MSci) team at Nielsen, earned her PhD and an MA in Sociology from Harvard University, and has expertise in survey research, public opinion analysis, and panel methods.
Victor Davidson
VP, Director Analytics and Research
Havas Media
Victor is the analytics lead for several of Havas Media’s clients. He joined Havas Media from Lightspeed Research (a WPP company) where he was a senior research manager of Behavioral Research. He has over 10 years of analytics and client service experience with companies like Forrester and Catalina Marketing.
Maria Domoslawska
Vice President, Global Digital Strategy and Research
Research Now
Maria Domoslawska is VP of Global Digital Strategy and Research at Research Now. She is responsible for designing and implementing the company’s global digital strategy. Maria has also held various management and senior management level research positions with EmSense, Digitas Boston, and Tribal Fusion. She holds a B.A. in extension studies from Harvard University and a M.A. in Polish philology from the University of Wroclaw.
Mike Donahue
EVP, Member Services
Michael Donahue is EVP of Member Service at the American Association of Advertising Agencies, where he oversees the Member Information Services, Professional Development, Production, and Media Services divisions. He joined the company in April 1994 as SVP, Member Services, after a more than 30-year career in account management at Saatchi & Saatchi and its predecessor agency, Dancer Fitzgerald Sample. Michael received his B.A. from Villanova University and an M.B.A. from the University of Pennsylvania’s The Wharton School.
Paul Donato
Paul Donato is EVP and CRO at Nielsen. His responsibilities include integrating all research functions, overseeing the development and evaluation of all research, and serving as Nielsen’s research liaison to clients and industry associations. Prior to this, he served as President and CEO of Kantar Media Research. Paul has served on the boards of several television ratings services globally and is a past chairman of The ARF. He received a B.A. and and M.A. from the State University of New York at Stony Brook.
Jeff Doud
Director, Marketplace Analytics
Kellogg Company
As director, marketplace analytics at the Kellogg Company, Jeff Doud oversees the Kellogg marketing effectiveness program and supports the development of analytical ROI measurement frameworks within Kellogg. Jeff ’s work directly informs the placement of all Kellogg North America advertising and promotional investment. Previously, he served as senior manager, business analytics, responsible for development and enhancement of Kellogg internal trade promotion modeling, merchandising insights, national price action analytics, and acting as the research lead with academic professionals. Jeff began his career at Information Resources Inc. (IRI).
Andrew Douglas
VP, Marketing Science, and Managing Director, Research Consumer Insight
Andrew Douglas is VP of Customer Insight and managing director of Market Research and Customer Insight at WebMD, where he brings new data-driven solutions to clients and develops successful data-driven business strategies. Previously, he was SVP of Marking Science at GFK. Andrew has a B.S. in biological psychology from Colorado State University, and has an M.S. and completed Ph.D. work in behavioral neuroscience at Binghamton University.
Jayne Dow
Director, Qualitative Research & Digital, Innovations
Firefly, Millward Brown
Jaye Dow, Director, Insights & Digital Innovation at Firefly Millward Brown, has spent nearly twenty years as a consumer evangelist helping brands create meaningful experiences that bring value in unexpected ways. She led the integrated consumer strategy work for numerous global blue-chip brands at Fallon, Goodby Silverstein, Y&R and as an independent consultant. She was also involved the efforts to drive industry growth at the Interactive Advertising Bureau (IAB) Jayne joined Firefly in 2012 where she leads qualitative research and the efforts of Firefly’s digital innovation incubator. She was a co-author of “Global Mobile AdReaction Report”, Millward Brown’s global quant/qual study that explored consumer expectations and effectiveness in mobile advertising published in December 2012; and, most recently, “Reciprocity, Rewards and Real Break-though; The Role of Value in Mobile Advertising” published in June 2013.
Sean Downey
Managing Director, Americas Platform Solutions and Innovations
Sean Downey is the Director of Americas Platform Solutions and Innovations at Google. A sixteen-year veteran of display advertising, Sean partners with Google Display advertisers to grow their digital spend through more effective use of technology across the Google Display Stack. He has brought various evolving ad technologies to market, such as Rich Media and Audience Buying, among others. Sean’s aim is to create more efficiency in display buying and management. He spent 7.5 years at DoubleClick prior to the Google acquisition, when he led their agency and advertiser business. Sean earned his BS in Business Administration from the State University of New York College at Fredonia.
Bill Duggan
Group EVP, Committees
Association of National Advertisers, Inc.
Bill Duggan is group executive vice president at ANA (Association of National Advertisers) with responsibilities focused on management of the organization’s portfolio of marketing/media committees and associated conferences. Bill joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. Previously, he worked in account management at Grey Advertising for 16 years. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.
Seth Duncan
Head of Analytics
W20 Group
Seth Duncan has lead research and analytics teams for over 10 years in both academic and business settings. Since 2007, Seth has focused on using digital and social media data to provide marketing and communications insights and strategy to a range of clients, including Warner Bros., General Mills, Procter & Gamble, and IBM. Seth earned a B.A. in Psychology from Reed College and an M.S. in Psychophysiology at San Francisco State University. He also attended Boston College’s Ph.D. program in Cognitive, Affective, and Behavioral Neuroscience and the Harvard-MIT Health Sciences and Technology graduate program.
Rob Favre
Chief Compliance Officer & General Manager
Triton Digital
Rob is the CCO and GM of Triton Digital Data and Analytics, managing all aspects of streaming measurement, analytic standards, and product direction. With over two decades of technology leadership experience ranging from Fortune 500 companies to Silicon Valley based startups, Rob has crafted and delivered innovative solutions to enhance development, ensure operational stability and promote an environment of continual improvement within technology organizations.
Brad Fay
Keller Fay Group
Brad Fay is the COO and co-founder of the Keller Fay Group. He is also co-author of The Face-to-Face Book, named 2013 Best Book in Marketing by the American Marketing Association. Brad is the chairman of the board of the Word of Mouth Marketing Association and president-elect of the Market Research Council. He is also the winner of a Grand Innovation Great Mind Award from The Advertising Research Foundation. A cum laude graduate of Colby College, he holds a master’s in political science from the University of Connecticut.
Joan FitzGerald
VP Television Sales and Business Development
comScore, Inc.
Joan FitzGerald is vice president of Television and Cross-Media Solutions at comScore, Inc. She joined comScore from Arbitron Inc., where she served as vice president of Arbitron’s Cross-Platform Services. Her research has been published in the Journal of Advertising Research and major media research conferences. She holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA.
Gayle Fuguitt
CEO and President
Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. with a concentration in marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art.
Sean Galligan
VP, Sales & Business Development
Sean leads sales and business development functions for the company. Prior to joining Flurry, Sean served as Senior Vice President of Sales and Marketing at Global Motorsport Group (GMG), a leader in the power sports industry. Sean joined GMG from Sprint, where he was a Regional Sales Director, leading a team that sold web hosting solutions and professional services to Sprint's largest customers. Prior to this, Sean developed and managed relationships with digital media companies and interactive agencies in New York City for the Sprint Internet group. Earlier in his career, Sean held sales and business development roles at AT&T and MCI. Sean earned his undergraduate degree in Economics from Purdue University and an MBA from Cornell University.
Amaya Garbayo
Associate Director, Analytics and Portfolio Solutions
Amaya Garbayo is an associate director of Analytics and Portfolio Solutions at Kellogg. She leads the digital measurement strategies and analytics for the Kellogg portfolio of brands, including Special K, Rice Krispies, and Eggo. Prior to Kellogg, Amaya spent seven years at Mindshare, where she partnered with clients to develop a research and analytics agenda that aligned their digital media strategies with their business goals. She has a bachelor’s degree from the University of Wisconsin, Stevens Point, and a graduate degree from Baruch College.
Nick Garramone
Senior Vice President, Research & eBusiness Operations
Nick Garramone is SVP of Research & eBusiness Operations for NCC. He manages and works closely with NCC’s research department to further sales efforts on the spot cable and advanced advertising platforms. Previously, he was NCC’s VP of eBusiness Operations, responsible for directing the development and maintenance of NCC’s eBusiness and operational processes with advertising agency customers, cable system operators, and NCC personnel. Prior to NCC, he was at Gannett Television.
Adam Gerber
Vice President, Sales Development and Marketing
ABC Television Network
Adam Gerber is VP of Sales Development and Marketing for the ABC Television Network, a role he has held since March 2011. Gerber was formerly CMO of Quantcast, where was an active industry evangelist for the digitally-oriented audience measurement and targeting company. Gerber was named to the AdWeek Magazine’s Media All-Star list in 2002 and the “Mediaweek 50” List in 2009. He also served as chairman of the 4A’s Interactive Marketing & New Media Committee from 2001-2003. He holds a B.S. degree in Journalism and a B.A. degree in International Relations from Boston University, and resides in Manhattan.
Joe Germscheid
Director of Consumer Engagement
Carmichael Lynch
Joe Germscheid is director of Consumer Engagement at Carchmichael Lynch. He has 25 years of experience in agency media departments and previously specialized in digital media, reporting, analytics and optimization processes. He has worked with a variety of clients across nearly every category, including General Mills, Citibank, Holiday Inn Express, and Subaru of America. He has a B.A. in psychology from St. John’s University.
Steven Gittelman, Ph.D.
CEO-Chief Science Officer
Mktg, Inc
Steve Gittelman, Ph.D. is CEO-Chief Science Officer at Mktg, Inc. He has over thirty years of industry experience in traditional research methodology and a powerful desire to recapture ground lost in more traditional modes of data collection. He has many passions; he writes historical biographies, three published with one more in press, has been the president of numerous museums and societies, and restores antique John Deere tractors. He remains as a trustee of the Suffolk County Vanderbilt Museum on Long Island. Steve is an award winning and frequent industry speaker and the author of numerous articles on sampling theory. Steve has a doctorate in Ecology and Evolutionary Science from the University of Connecticut.
Bruce Goerlich
Chief Research Officer
Bruce Goerlich is CRO at Rentrak. He has more than 30 years of media research savvy. As CRO, he is driven to help the industry employ Rentrak intelligence to find and leverage the best media opportunities. He maintains a steady online presence with his blog,, and
 on Twitter (@bgoerlich). He is also an in-demand speaker for The ARF, AAAA, the ANA as well as other industry events around the country. He has served as Chairman of The ARF and President of the Market Research Council. Prior to Rentrak, he served as President, Strategic Services for Zenith Optimedia North America. Bruce happily lives in Forest Hills with his husband, his mother in-law in the garden apartment, the dog, and two very spirited cats.
Brett Gordon, Ph.D.
Associate Professor, Business
Columbia Business School
Brett R. Gordon is the Class of 1967 Associate Professor of Marketing at Columbia Business School, where he teaches a course on Pricing Strategy at the MBA and Executive MBA levels. His research focuses on building quantitative models to study topics ranging from pricing to advertising to innovation. Recent projects include an analysis of consumer price sensitivity over the business cycle in CPG, the efficacy of political advertising in presidential elections, and competitive pricing in retail electronics. He received his Ph.D. in economics from Carnegie Mellon.
Jeffrey Graham
Global Head of Research and ARF Board Member
Jeffrey Graham leads sales research globally for Twitter, focusing on helping marketers understand the value of Twitter investments and use Twitter data to improve their marketing mix. Previously, Jeffrey led advertising research for the Americas at Google. Jeffrey was awarded a Ph.D. in sociology in 2009 for his work on rumor control and has published extensively on digital research and marketing effectiveness measurement.
Neena Graham
Senior Director, Marketing Strategy Analytics
Choice Hotels International
Neena Graham is senior director, Marketing Strategy Analytics for Choice Hotels International. She manages analytic efforts aimed at measuring the incremental ROI associated with key marketing and media programs. She also launched attribution modeling at Choice, which optimizes digital media executions on a more frequent and granular basis. Previously, Neena worked in management consulting for six years. She has an M.B.A. from Cornell University and a B.S.E. from Duke University.
Mark Green
Managing Partner, Business Advisory Group LLC
Former SVP, Global Statistical Operations Leader, Nielsen
Mark Green is currently the Managing Partner of the Business Advisory Group LLC, where he advises companies on data and technology strategies and how they impact products and businesses. Previously, he served as a lead in global measurement and analytic practices in media, marketing, and retail for Nielsen. He also spent 17 years leading global media and marketing execution at major agencies for global advertisers.
Laura Gross
Vice President, Warner Bros. Home Entertainment Global Consumer Insights & Research
Warner Bros.
Laura A. Gross is the Vice President of Warner Bros. Home Entertainment (WBHE) Global Consumer Insights & Research and has been at Warner for 11 years. In her position, she has built a Global Consumer Research team that manages groundbreaking research across packaged and digital for Movies, TV and Games products. Her team partners with all aspects of the business – Marketing, Sales, Finance and Executive Management along with other Time Warner divisions.
Bill Harvey
Co-Founder, Vice Chairman, and Chief Research Officer
TRA Inc.
Bill Harvey is the co-founder, vice chairman, and chief research officer at TRA Inc. He has led the way in media research for over three decades, with special emphasis on new media. TRA is the first company to invent and produce a patented means to continuously measure the effects of advertising stimuli on purchase behavior changes on privacy-protected samples of over a million homes.
Nancy Hill
President & CEO
Nancy Hill has served as president and CEO of the 4As since 2008. She has guided the association’s transformation to provide leadership, advocacy, and guidance to the advertising community. Previously, she was CEO at Lowe New York. Nancy has been recognized by Advertising Women of New York with a Changing the Game Award, named one of Advertising Age’s 100 Most Influential Women in Advertising History, and honored as a Woman to Watch by Advertising Age.
Lori Hiltz
Havas Media North America
Lori Hiltz is CEO of Havas Media North America. As an integrated media pioneer, Lori leads over 1,000 Havas Media employees in cross-functional teams across eight offices. Her notable accounts include Fidelity, LVMH, and Sears. Prior to her current role, Lori led the Havas Media Chicago office, bringing her wealth of experience to drive strategic thinking, innovation, and media optimization for the Sears Holdings Corporation. Lori also held senior leadership positions at Omnicom’s PHD. Lori holds a B.A. in advertising from Michigan State University.
Daniel Hopkins
Senior Vice President & Brand Marketing Manager
Bank of America
Dan Hopkins is currently an SVP and brand marketing manager at Bank of America. Dan earned a masters degree from the University of Chicago and a Bachelors of Arts from Loyola University. At Bank of America, he has worked almost exclusively on marketing related projects such as building consumer-based brand health, measuring the return on marketing investments, advertising & media effectiveness, and marketing mix modeling.
Natasha Hritzuk
Global Director of Insights and Analytics
Microsoft Advertising
Natasha Hritzuk is the Global Director of Insights and Analytics for Microsoft Advertising. Previously, she was at General Mills UK and Ireland, where she was head of Category and Consumer Insights and ran a team of insight managers tasked with delivering insights to drive a range of marketing and sales initiatives. Prior to General Mills, Natasha worked for Wirthlin Worldwide. She has a Ph.D. in political behavior and psychology from Columbia University.
Graeme Hutton
Communications Research and Insights Director
Universal McCann
Graeme Hutton is SVP and group partner of Research at UM. Previously, he was chairman of the UK's Audit Bureau of Circulations. Graeme has won the Media Award for Research from the Institute of Practitioners in Advertising and the Word of Mouth Marketing Association's Gold Award for Research. He is also a member of the 4A’s Media Measurement Council and a contributor to Jack Myers Media Biz Bloggers and Shelly Palmer's Digital Leadership.
George Ivie
Executive Director
Media Rating Council, Inc.
George Ivie is executive director and CEO of the Media Rating Council, Inc. (MRC). His experience includes over 20 years in media research auditing and consulting. Prior to his current position, George was a partner at Ernst & Young and their lead representative and advisor to the MRC. He is a certified public accountant and a certified information systems auditor.
Devra Jacobs
VP, Strategic Insights & Director of Media Research
Innerscope Research, Inc.
Devra Jacobs currently serves as Innerscope’s VP of Strategic Insights and director of Media Research. As the head of the Media division at Innerscope, Devra specializes in new product development and offers clients the unparalleled opportunity to understand consumer behavior across a variety of media types, platforms, devices and real-world testing scenarios. Prior to joining Innerscope, she conducted behavioral neurology clinical research at the University of Pennsylvania, where she received her B.A. with a double major in psychology and linguistics, and Harvard University, where she completed her Ed.M. in mind, brain, and education. Devra won The ARF Great Mind Rising Star Award in 2010 and Best Paper in 2014. She serves as a judge for the ARF David Ogilvy Awards and led her team to win first place in the Case Study Competition at the Cable and Telecommunications Association for Marketing (CTAM) Insights Conference with MTV Networks and Spike TV. Devra and her team were most recently recognized as a Finalist for TMRE’s Explore Award with FOX Sports.
David Jakubowski
Adtech & Atlas
Facebook, Inc.
David is a seasoned executive and industry expert on advertising technology and digital monetization, with a long history leading innovation around data, privacy, and cross channel measurement. At Facebook, David currently leads the Adtech and Atlas initiatives. Prior to Facebook, David was the CEO of Aggregate Knowledge, a Neustar Company, the industry’s leading enterprise media analytics & DMP. His other experience includes, SVP of Specific Media; general manager of Microsoft adCenter and search strategy; and SVP of Quigo Technologies Inc. David is a graduate of Binghamton University.
Rads Jayasundera
Global Insights Lead, Marketing Science
Facebook, Inc.
Rads Jayasundera leads the global audience insights team in marketing science at Facebook. She works with internal and external research teams to help advertisers understand the composition of facebook’s global audience and their behavior. Prior to joining facebook in 2013, Rads worked as a Postdoc at the UC Berkeley Department of Demography. She holds a PhD in Social Demography and Quantitative Research form the University of Southern California. She has presented her academic research at the Population Association of America, British Society of Population Studies and Pacific Sociological Association. She has written several research papers on US Household Composition and Intergenerational Relationships in Ethnic Minority Households.
Florian Kahlert
Managing Director, GfK MRI
GfK Consumer Choices North America
Florian Kahlert is managing director at GfK MRI. He has been instrumental in growing startup companies in the Online Media Technology field since 1997. Before joining GfK, he was VP, Product and Operations at Dimestore (acquired by GfK), where he led product development and market introduction for its real-time campaign effectiveness measurement and optimization solution. Florian has an M.A. in communications and psychology from Ludwig Maximilians University in Munich.
Alex Kantrowitz
Ad Age
Alex Kantrowitz covers marketing and advertising technology for Ad Age. His work has previously appeared in Forbes, Fortune, BuzzFeed and the Ithaca Journal.
Jozefien Karskens
Student, Business Analytics
VU University Amsterdam
Jozefien Karskens is studying Business Analytics at the VU University in Amsterdam, the Netherlands. Currently she is doing a graduation internship at Wakoopa. She is expecting her master degree in July 2014.
Helen Katz
SVP, Director of Research
Starcom Mediavest Group
Helen is SVP, Director of Research at Starcom Mediavest Group, where she focuses on advanced video research and return path data. Previously, she worked at GM Planworks, Zenith, and DDB Needham. Her career began teaching advertising at Michigan State University. Helen is the author of The Media Handbook (now in its 5th edition). She chairs the Executive Committee of the Media Rating Council. Helen is a recipient of an ARF “Great Minds” award for research innovation, and Silver Jay Chiat award for innovation.
Eurry Kim
Facebook Inc.
Eurry Kim is a researcher on Facebook's Monetization Analytics team and focuses on social TV chatter and the creativity of ads. Eurry was recently awarded a master's degree in quantitative social sciences from Columbia University in the City of New York. Prior to her academic work, she spent over four years with the IRS analyzing e-filed corporate tax data.
Brendan Kitts
Chief Scientist
Brendan Kitts is chief scientist at PrecisionDemand. He has served as chief scientist at a range of big data startups, and spent four years building Microsoft’s ad platform, addressing monetization, matching, pricing, and fraud at scale. Brendan and PrecisionDemand are working to bring similar capabilities to television.
Yin Lee
Engagement Manager
Yin Lee, Engagement Manager at Ninah, has worked extensively in the Marketing Mix Modeling field for the last 8 years. At Ninah he has worked on the Bank of America account for the last 6 years. Yin has experience in Banking, Telecom, Retail, CPG, and Automotive.
Peter Leimbach
VP, Sports Sales Research
Fox Sports
Peter Leimbach was appointed VP of Sales Research with FOX Sports in November of 2012. He provides the FOX Sports ad sales team with research that offers strategic insight into sports fans’ television viewing habits and consumer behavior for the portfolio of FOX Sports properties. Prior to his role at FOX Sports, Leimbach spent over 15 years at ESPN.
Nina Lerner
Associate Director
Nina Lerner is associate director of Media Insights at dunnhumbyUSA, responsible for the development of media analytics and methodology. She focuses on multi-channel, single-source measurement of advertising effectiveness to help manufacturers optimize their media planning. She earned a B.B.A. with a concentration in marketing from Emory University and an M.A. in quantitative research methods from Columbia University.
Joan Lewis
Global Consumer & Market Knowledge Officer
Procter & Gamble
Joan Lewis is the global consumer and market knowledge officer at Procter & Gamble (P&G), responsible for overseeing about 1,100 global professionals in more than 50 countries. She joined P&G in 1987 and since then has touched virtually every area of the business. Joan was recognized by Advertising Age as one of the “Top 25 Women to Watch” in 2010, and is also on the The ARF’s board of directors. She is a graduate of Miami University in Ohio.
Bob Liodice
President & CEO
Association of National Advertisers, Inc.
Bob Liodice is president and CEO of the Association of National Advertisers (ANA). Prior to this, he was EVP, responsible for ANA member relations and business development. Previously, Bob was VP of global marketing and sales for Grupo Televisa. He is a member of the board of directors of the Advertising Council, Advertising Research Foundation, National Advertising Review Council, Partnership for a Drug-Free America, and Advertising Educational Foundation. Bob has a B.S. in accounting and management and an M.B.A. from New York University.
Bob Lord
AOL Platforms
Bob Lord is the CEO of AOL Platforms at AOL. He applies principles from his recent book, Converge: Transforming Businesses at the Intersection of Marketing and Technology to position AOL Platforms at the intersection of premium and programmatic. Previously, he served as Razorfish Global CEO and CEO of Publicis Groupe’s Digital Technology division. Bob is on the board of directors for the Ad Council and IAB and is a founding member of The Nantucket Project. He holds a B.S. in engineering from Syracuse University and an M.B.A. from Harvard Business School.
Preetham Mallikarjuna
SVP of Product
Preetham Mallikarjuna is SVP of Product at Simulmedia, where he is responsible for leading the Product Management team and turning Simulmedia’s product vision into reality. Preetham brings over a decade of experience working with enterprise data platforms, creating data driven products, and implementing analytical frameworks to drive decision making for Fortune 500 companies to start-ups. Prior to joining Simulmedia in 2012, Preetham was an associate at Goldman Sachs, working in the Data Management & Analytics group in Global Investment Research. Previously, he served as director of operations for an investigations boutique, OmniWatch Intelligence Services, which was acquired by Pinkerton Consulting and Investigations, Inc. He began his career as a programmer in Sales and Trading Technology at Goldman Sachs.
Sherrill Mane
SVP, Industry Services
Sherrill Mane is IAB's first SVP of Industry Services. She leads IAB in both industry growth and complexity and cost reduction. She works with agencies, publishers, and third party vendors to increase operational effectiveness within the interactive advertising supply chain. Previously, she spent 14 years at Turner Broadcasting Sales, most recently as SVP of Market Strategy. Sherrill holds a B.A. in sociology from the Hebrew University of Jerusalem in Israel.
Carl Marci, Ph.D.
Chairman & Chief Science Officer
Innerscope Research
Carl Marci, Ph.D., is co-founder and CSO for Innerscope Research, a leader in integrated consumer neuroscience. He is on faculty at Harvard Medical School, a former Director of Social Neuroscience at MGH, and past lecturer at MIT. He graduated from Oxford University (as a Rhodes Scholar) and Harvard Medical School.
John Matthews
President & Founder
Comscient Group
John Matthews is principal analyst/advisor and CEO of Comscient Group. He provides clients with business analysis, industry analysis, vendor screening and selection, deal origination, and investment and M&A analysis and advisory services. He is also an associate senior advisor on M&A deals in the digital media and programmatic media buying/advertising technology markets affiliated with the investment bank DeSilva+Phillips. Prior to joining Comscient Group, he founded and led INFACT Research-UK.
Ted McConnell
Ted McConnell Consulting, LLC
Ted McConnell is Principle of Ted McConnell Consulting, LLC and works with most segments of the marketing communications industry. He serves on boards for web technology startups, works as EVP Digital for the Advertising Research Foundation, is retained by high tech media companies to drive product innovation, and helps large enterprises develop their digital marketing strategies and processes. His main focus areas today are ways to eliminate waste in digital media, programmatic TV buying via the online display ecosystem, and ways and means for enterprises to scale content marketing. Previously, Ted spent 15 years presiding over digital marketing innovation at P&G, partnering with brands to put new marketing models to work. His Innovation related work at P&G included building the world’s first private ad network, developing test and scale plans for new marketing models, and developing a global innovation strategy for the Marketing Organization.
Elea McDonnell Feit
Assistant Professor, Marketing
Drexel University
Elea McDonnell Feit’s research focuses on leveraging customer data to make better product design and advertising decisions, particularly when data is incomplete, unmatched or aggregated. Much of her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers, and most recently as the executive sirector of the Wharton Customer Analytics Initiative, where she built the academic-industry partnership program. She brings a rich understanding of industry problems to her research, which has been published in top-tier journals including Management Science and the Journal of Marketing Research. She is active in several practitioner conferences, including the INFORMS Business Analytics Conference and the AMA Advanced Research Techniques forum. She holds a Ph.D. in marketing from the University of Michigan, an M.S. in industrial engineering from Lehigh University, and a B.A. in mathematics from University of Pennsylvania.
Joline McGoldrick
Research Director
Millward Brown Digital
Joline McGoldrick is a research director at Millward Brown Digital. She was an early member of the Dynamic Logic Team and is well versed in studying how audiences respond to Digital advertising. A product designer and marketer, Joline is a frequent speaker and panelist on understanding the digital audience experience. Her work has been featured in Forbes, Ad Age, The Economist, and more. Joline is a Phi Beta Kappa graduate of Carnegie Mellon University.
Mike Menkes
Vice President
Analytic Partners
Mike Menkes is a VP at Analytic Partners. Mike has been working in the Market Research industry for the past 14 years with a focus on analytics and in particular turning data & models into insight & action. He has been involved in engagements spanning countries in the Americas, Europe, and Asia-Pacific across a wide range of categories and industries including CPG, retail, pharma, hospitality, and a variety of services. Mike is currently located in Analytic Partners’ New York headquarters overseeing the organization’s global delivery for key client relationships.
Jen Mennes
Director of Media and Public Relations
Post Foods
Jennifer Mennes is the director of Media and Public Relations at Post Foods. She leads channel strategy for the Post Foods portfolio of brands in the U.S. and for all other active markets. She is responsible for managing the media strategy and activation across all channels including for both General Market and Hispanic. Prior to joining Post Foods, Jennifer was SVP Group Account Director at Havas Media. Jennifer holds a Bachelors of Science in Business Administration degree from American University. She currently lives in Glen Rock, New Jersey with her husband and two daughters.
Satya Menon
Senior Vice President, Client Solutions & Innovation
Millward Brown
Satya Menon leads the Marketing Accountability area for Millward Brown North America, specializing in ROI, communication effectiveness and optimization of brand strategy. Satya has a unique background that spans 20+ years of quantitative market research, academic research and teaching at top business schools in the US.
Maggie Merklin
Analytic Partners
Maggie Merklin is SVP at Analytic Partners, where she is responsible for global business development with a focus on new solutions and innovations. She also oversees numerous global project teams. Maggie puts emphasis on bringing value to the analytics delivery process and driving change management so client organizations can make the most effective use of AP deliverables.
Sean Merriweather
Director, Strategic Research & Analytics
Sean Merriweather is Director, Strategic Research & Analytics Participant Media at Pivot. She has more than 10 years of experience in advertising, marketing and research field. She has worked as a consultant providing research, marketing, and communications expertise to media and entertainment companies including AMC Networks, Discovery Communications and NBCUniversal. Prior to joining Pivot, Sean worked at AT&T AdWorks and currently serves on Kantar Media’s Client Advisory Board. She holds a BA from Emory University and a MA from New York University.
Jed Meyer
U.S. Research Director
Jed Meyer serves as US Research Director for Annalect, part of Omnicom Media Group. Jed is focused on developing models and processes to support and sustain the integration of online and offline data across all Annalect platforms, creating a single communications planning source. Prior to joining Annalect, Jed spearheaded Nielsen’s entry into both online ratings and set-top box data, conceptualized and brought to market Nielsen DigitalPlus, a ground-breaking new approach to audience measurement, and championed the China Media 2.0 strategy, moving the company away from legacy product lines and towards a dynamic locally-lead joint venture focused on advanced audience analytics. Jed was named to Broadcasting & Cable’s 2012 Digital All-Stars and is the Board Chair for the Prospect Park YMCA in Brooklyn, NY. He holds a BA from Columbia University.
Scott Meyer
Ghostery, Inc.
Scott Meyer (CEO) created Ghostery, Inc. (formerly Evidon Inc. and Better Advertising) while an Entrepreneur in Residence at Warburg Pincus LLC. From 2005-2008, Scott was President and CEO of, a part of The New York Times Company. He spent eight years with The New York Times Company in a number of senior management roles. Before beginning his media career, Scott worked in management consulting at The Boston Consulting Group and in investment banking at Merrill Lynch & Co. Scott holds an A.B. in Public Policy and American Institutions from Brown University, where he was a winner of the Rouse Prize for Economics. He has an M.B.A. from Harvard Business School.
Kevin Moeller
EVP, Head of Research, N.A.
Kevin Moeller EVP, head of Research, leads UM’s North American research team, overseeing the development of actionable insights, tools and custom research projects. Prior to joining UM, Kevin was executive director of Research & Analytics at Media Behavior Institute. Kevin’s past work experience includes positions at MediaCom, U.S., Discovery Communications and Nielsen. He graduated magna cum laude from the SUNY Geneseo John Wiley Jones School of Business.
Lauren Moores
VP, Analytics
Lauren Moores, VP of Analytics at Dstillery, has more than 20 years experience in data strategy, science, and creation in different information and technology industries. She runs all things analytics at Dstillery after having led the vision and development of data science at EverScreen Media (ESM). Prior to ESM, Lauren managed the science, data assets and data product teams at Compete/Millward Brown Digital. Lauren holds a Ph.D, in economics from Brown University.
Olesya Moosman
Research Lead
Olesya Moosman is a research lead at Twitter who splits her time between overseeing clients’ media performance measurement and answering marketers’ top-of-mind questions by leveraging advanced analytics. Prior to her role at Twitter, Olesya led Digital Analytics and Performance Analytics practices at Moxie Interactive and Initiative Media.
Dave Morgan
CEO and Founder
Dave Morgan is the chief executive officer and founder of Simulmedia. He previously founded and ran TACODA, Inc., an online advertising company that pioneered behavioral online marketing, as well as Real Media, Inc., one of the world’s first ad serving and online ad network companies. He also served as EVP of Global Advertising Strategy at AOL. Dave received a B.A. in political science from Pennsylvania State University and a J.D. from the Dickinson School of Law.
Steve Murtos
Senior Vice President, Media Director
Starcom Mediavest Group
Steve Murtos leads the Precision Video Center of Excellence for Starcom Mediavest Group. He drives value for his clients by helping them better understand the many benefits of employing data driven approaches for television. Steve has activated numerous campaigns delivering significant results across various media platforms and several brand categories including CPG, retail, financial and automotive.
Dino Mytides
VP, Research Partner
Universal McCann
Dino Mytides recently returned to the agency side of the business, joining Universal McCann as VP, Research Partner. At UM, Dino has worked with both clients and data providers to refine UM’s single source measurement solution. Prior to UM, he started his career at OMD, where he worked with clients developing holistic measurement approaches. Later, Dino started the NY office for the research firm Interpret LLC. There, Dino developed methodologies for measuring new media platforms, such as mobile and consoles. Dino worked with advertisers, agencies and content providers, conducting multiple advanced analytical studies.
Heather O’Shea
VP, Research Director
Heather O’Shea is a VP, research director at UM, leading media research across all J&J brands. She supports strategy, campaign development, measurement, and optimization. During her career, she has conducted media research for a wide variety of brands, including Colgate-Palmolive, Sony, and Campbell’s. With a specialty in digital thought leadership, Heather serves as UM’s point person for digital measurement and participates in the MRC digital committee. She received her M.B.A. in marketing from Baruch College.
Ari Osur
Director, Product Management
eBay Enterprise Marketing Solutions
Ari is director of Product Management at eBay Enterprise Marketing Solutions. In this role, he leads strategy and definition of products that focus on attribution, cross-channel analytics and business intelligence. Ari joined eBay as general mManager of ClearSaleing, the attribution and marketing analytics product, where he led the day-to-day business as well as guiding the organization’s long-term strategy. Prior to joining eBay, Ari served as principle analyst at Forrester Research, where he created and delivered research and advisory services for interactive marketers. Ari has also held marketing, strategic consulting, and management positions with the NBA, Epsilon, Johnson & Johnson, and a global communications firm. Ari holds an M.B.A. in marketing and finance from New York University and a B.S. in communications from Cornell University.
Hannah Pavalow
Research Analyst
Millward Brown Digital
Hannah Pavalow is a Research Analyst with the Publisher group at Millward Brown Digital. She has an interest in quantifying publishers’ contributions to campaign success and understanding the impacts of different campaign components. Previously, Hannah worked within the market research department at an online health publisher. A regular contributor to the Compete Pulse blog, she is an active member of the ARF Young Pros.
Pat Pellegrini, Ph.D.
EVP, Media & Entertainment, Digital Market Intelligence
Pat Pellegrini Ph.D. joined GfK as EVP Media & Entertainment | Digital Market Intelligence in November 2013 where he leads these two teams in enhancing client relationships, maintaining thought leadership, and driving innovation in digital research. Before joining GfK, Pat was VP Content & Product Management at The Weather Network (Pelmorex Media, Inc.). An internationally recognized media and measurement scientist, Pat has expertise in audience measurement, cross media analysis, data fusion and mathematical modeling. He has presented award winning and acclaimed papers around the world on new measurement technology and methodology. Pat has held senior research positions at Arbitron, TNS Media Research (now Kantar Media), BBM Canada and CompuSearch (now Pitney Bowes Business Insights), and was formerly an Assistant Professor at The Ohio State University.
Borja Perez
SVP Digital & Social Media
Borja Perez is SVP of Digital and Social Media for Telemundo Network. In this role, he is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Additionally, he is responsible for expanding the existing collaboration with Telemundo Studios to increase transmedia storytelling for the network’s original primetime productions. In 2012, Borja was recognized by Multichannel News as one of the “Top 10 Social Media Mavens.” Previously, he served as VP of Digital Media and Integrated Solutions for Telemundo. Borja is co-chairman of the IAB Multicultural Committee, a board member of the Spain-U.S. Chamber of Commerce, an Advisor Committee member of the Association of Hispanic Advertising Agencies, an active member of the International Advertising Association, and part of the board of directors for AHAA: The Voice of Hispanic Marketing.
Raymond Pettit, Ph.D.
Chief Analytics Officer
Rentrak Branded Entertainment
As Chief Analytics Officer, Raymond Pettit, Ph.D., designs and implements analytical and research projects for iTVX, Rentrak's branded entertainment measurement service. He is responsible for blending research, forensic intelligence, and big data analytics into Rentrak’s systems. Prior to Rentrak, Raymond served as SVP, Research and Standards at the Advertising Research Foundation, and as VP, Research at Marketshare and Technicolor/Izon Media. He has also authored two books on marketing and advertising research. Raymond holds a Doctorate in Social Science Research from the University of Illinois.
David Poltrack
Chief Research Officer, CBS Corporation
President, CBS VISION
David Poltrack is Chief Research Officer of CBS Corporation and President of CBS VISION. He designed and oversees CBS Television City at the MGM GRAND in Las Vegas. David is currently secretary of the board for the Advertising Research Foundation. He is an adjunct professor at the NYU Stern School of Business and the Steinhardt School of Education. He is a graduate of the University of Notre Dame (B.A., magna cum laude, history), and NYU (M.B.A., marketing).
Matt Prohaska
Former Programmatic Advertising Director, The New York Times
Matt Prohaska, Principal at Prohaska Consulting, has helped more than 30 companies with their digital sales, marketing, business development, and operational strategies. Most recently as Programmatic Advertising Director at The New York Times, Matt was responsible for all channel/indirect revenue for the digital properties of The New York Times in display, search, mobile, and video globally. Matt was the first online media buyer at BBDO (now part of Omnicom) and later opened CNET’s New York sales office as its first Regional Sales Manager. Matt is a graduate of Syracuse University and its Newhouse School of Communications.
Doug Pulick
SVP of Strategic Insight and Analytics
Doug Pulick is SVP of Strategic Insight and Analytics at National CineMedia. Previously, he served at Discovery Communications, Inc. and The Weather Channel. Doug has served as the research chairman for the Media Rating Council and president of the Radio and TV Research Council and is currently chair of the Digital O-O-H committee and research committee head for the Cinema Advertising Council.
Ogi Radić
Research Manager
Research Now
Ogi Radić, research manager at Research Now, has an extensive background in branded communication/ad measurement research, focusing on digital ad and cross media effectiveness, as well as custom and development projects related to ad measurement. Before joining Research Now in 2012, Ogi worked on brand tracking at Hall & Partners and for an extensive number of brands, agencies and publishers at Millward Brown Digital. Ogi holds an M.A. in communication sciences and an M.A. in linguistics from the University of Connecticut.
Damon Ragusa
Founder & Chairman
Damon Ragusa, founder and chairman of ThinkVine, has successfully transitioned ThinkVine from a custom solutions consultancy into a software-as-a-service enterprise in the marketing mix optimization space. A popular speaker known for his domain expertise and thought leadership, Damon is frequently asked to present at such conferences as ad:tech, American Marketing Association (AMA), The ARF and the Institute for International Research. Damon has held partner and senior level positions at management consulting, marketing science, and software development firms and holds degrees in Statistics and Psychology from Bowling Green State University.
Greg Raifman
Rubicon Project
Greg Raifman is president of Rubicon Project, where he manages the day-to-day operations of the company and oversees the company’s strategic relationships. Greg’s leadership and experience are key assets to Rubicon Project as he shepherds the Sales and Marketing; Product and Engineering; and People, Culture, and Information teams. Since joining the company in January 2013, Greg has reorganized the company into Buyer and Seller Clouds, expanded the technology platform with new offerings in Display, Mobile, and Video, and established the company as a global advertising industry leader that powers the preeminent automated advertising marketplace. Previously, he served as executive chairman of LiveRail, Inc., and founded both Dragon Media Online and Mediaplex, Inc. He has appeared on CNN, CNBC, FNN and ABC News; was featured in Fortune, The New York Times and The Wall Street Journal; and has lectured and written extensively about entrepreneurship, corporate finance, and technology. Greg received a J.D. from the Georgetown University Law Center and an A.B. from the University of Michigan.
Christopher Reynolds
Vice President, Data & Marketing Analytics
Condé Nast
Christopher Reynolds leads the Data & Marketing Analytics team at Condé Nast. Christopher and his team lead the field of publisher analytics, developing and implementing first-to-market solutions like Conde Nast Catalyst, a new data-based audience segmentation product, and several innovative techniques for reader and content insight development. Prior to Condé Nast, he worked at Kraft Foods where he managed the organization’s international web analytics strategy and execution for more than 100 brand websites. Before Kraft Foods, Chris developed strategic and analytical insights at the digital marketing agency, Digitas. While at Digitas, he served clients in the CPG, travel, and job search verticals. Chris graduated from Bucknell University in Lewisburg, PA, with a double major in economics and philosophy. He lives in Morristown, NJ, with his wife and son.
Ken Roberts
Forethought Research
Ken Roberts is the CEO of Forethought Research. He has led Forethought to be ranked the most commercially effective and innovative marketing intelligence consultancy in Australia. Always exploring human behaviour, Ken is a serial innovator and inventor. He has a string of patents relating to the first ever means of measuring the relative importance of discrete emotions implicitly and ability to forecast market share change. Ken has made a powerful contribution to the future of the marketing profession via his commercial activities and as a senior academic at Melbourne Business School, Australia’s mostly highly rated business school. And in his role as Chairman of the Advisory Board at the centre of marketing education in Australia, Monash University. He has been recognised for this lifetime commitment being awarded Australia’s Certified Practicing Marketer of the Year.
Randall Rothenberg
President & CEO
Randall Rothenberg is currently the president and CEO of the Interactive Advertising Bureau since 2007. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books. Randall has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign. Mr. Rothenberg received an undergraduate degree in Classics from Princeton and lives in New York City.
Eric Roza
Eric Roza is CEO of Datalogix. He was previously a divisional general manager with Asurion. In prior roles, he launched a series of innovative digital products, including an integrated media center awarded “Best Product” at the 2002 Consumer Electronics Show. Eric began his career as a consultant with Bain & Company and has degrees from University of Michigan and Stanford Graduate School of Business.
Jon Sadow
Product Manager, Google Consumer Surveys
Google, Inc.
Jon Sadow is a Product Manager for Google Consumer Surveys (GCS), currently focusing on internationalization for the Consumer Surveys and Google Opinion Rewards platforms. He originally joined the GCS Business Development & Partnerships team in February 2012, where he worked closely with many of the largest research customers & firms in the industry. Jon first joined Google in 2010, working in the Retail vertical of Google's Large Customer Sales group, helping advertisers develop successful digital marketing strategies. Jon is a graduate of the George Washington University, where he studied Finance & International Business.
Joe Shantz
Lead, Advanced Analytics
Millward Brown Digital
Joe Shantz, with over 20 years experience in the research and digital analytics discipline, is currently the lead of Advanced Analytics practice at Millward Brown Digital. In this role he works on Path to Purchase, propensity, behavioral targeting, and other behavioral/altitudinal analytics approaches. Previously, he lead the Marketing Analytics practice at Yahoo!, and held senior analytics roles at Fox Interactive Media, Turner Broadcasting, as well as the agency side.
Jerome Shimizu
Chief Research Officer
Jerome Shimizu, CRO at InsightExpress, is responsible for helping to define the company’s unique market strategy and developing innovative marketing analytics solutions. Prior to this role, Jerome worked at Nielsen for eleven years. He received a B.A. in economics from the University of Chicago.
Kate Sirkin
EVP, Research
Starcom MediaVest Group
Kate Sirkin is EVP of Research at Starcom MediaVest Group, where she oversees a massive worldwide budget and manages emerging media trends, data, and support for SMG clients, initiates proprietary studies, and acts as the company’s voice on critical media issues. She is a founding member of the Marketing Accountability Standards Board, an ARF board member, part of the executive board of CIMM, and on the Print and Digital Research Forum program committee.
Brad Smallwood
Head of Insights and Measurements
Facebook, Inc.
Brad Smallwood is head of measurements and insights at Facebook, Inc. Prior to this, Brad was the general manager of Yahoo’s multi-billion dollar display advertising marketplace. With companies like Namezero, AllAdvantage, and Revcube, he developed a series of state-of-the-art ad targeting and ad serving techniques. Prior to his transition to online, Brad was one of the early innovators in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
Jasper Snyder
EVP, Research and Innovation: Cross-Platform
Jasper is a member of The ARF’s Research and Innovation team, and is focused on cross-platform media consumption and measurement. He is a trusted advisor and market researcher with 15 years of experience leading quantitative and qualitative research and analytics projects across the consumer and B2B sectors and is also an internationally recognized expert on social media listening and monitoring. Before joining The ARF, Jasper worked in Ipsos’ Strategy Partner Group, providing guidance to major clients on all aspects of corporate and brand strategy. Prior to this, Jasper was VP of Insights at the industry-leading social media consultancy Converseon, client services manager at BuzzBack Market Research, and head of Primary Research for Datamonitor (Technology) in London. Jasper holds a degree in law and French law from the London School of Economics, a master's in tax law from Queen Mary, University of London, and a Diplome d’Etudes Juridiques from Strasbourg University. He has a wealth of international research experience and speaks French, Italian, and German. Jasper lives in Brooklyn with his wife and son.
Tim Spengler
President, Content Marketing & Revenue Strategy
Clear Channel Media and Entertainment
Tim Spengler has been president of Content Marketing and Revenue Strategy at Clear Channel Media and Entertainment since October 21, 2013. Most Recently, he served as worldwide CEO of Magna Global at IPG Mediabrands S.A. Mr. Spengler served as the president of Initiative at MediaBrands Worldwide Inc. Tim led in its ongoing efforts to deliver the most effective media communications solutions for marketers to engage consumers, grow brands, and build business in the converging media landscape. He spearheaded Initiative's successful restructuring into a single consolidated activation unit, which has been a key catalyst in transforming Initiative into a media, marketing and digital force. He served as He serves as a member of advisory board of Mandalay Digital Group, Inc (formerly, NeuMedia, Inc). He has been a director and member of Digital Advisory Board at National Association of Television Program Executives since September 2013. He is a former "Media All-Star" and "Media Maven" for Adweek and Advertising Age respectively, and was named the 2008 "Media Executive of the Year" by TV Week.
Radha Subramanyam
EVP, Insights, Research & Analytics
Clear Channel Media and Entertainment
Radha is currently Executive Vice President at Clear Channel Media and Entertainment where she reports to the CEO and heads up Market Research and Analytics across various forms of Media. Radha has previously served in senior executive roles at Yahoo! and MTV Networks. She was also one of the founding leaders of a new Analytics and Consulting practice at Nielsen. Radha began her media career at NBC Universal and prior to that served on the Graduate faculty of NYU. Subramanyam holds a PhD in Radio, Television and Film from Northwestern University.
Yong Sung
SVP, Digital Group Client Director
Yong Sung is SVP, Digital Group Client Director, at MediaVest, where he currently leads the digital teams for both National Honda/Acura and TriState Honda brands. Prior to his work on Honda, he oversaw digital for a variety of key clients like Walmart, Sam’s Club, 1-800-Contacts, Aflac, and Hailo. Prior to Mediavest, Yong oversaw globally the digital acquisition business for American Express at Neo@Ogilvy where his contributions led to establishing and evolving their digital direct marketing practices, especially outside of the US. Yong is a native New Yorker, graduating from Brandeis University in Waltham, Massachusetts, with a bachelors in Biology & American Studies. Shortly after, he graduated Phi Beta Kapa from the New York Chiropractic College in Seneca Falls, New York.
Susie Thomas
SVP, Partner, Research
Universal McCann
Susie Thomas is currently the SVP, Partner, Research at Universal McCann in Los Angeles. Her philosophy on research is that it should help us to make informed decisions and to back-up intuition, and she loves using research to tell a story. She leads research for Sony Pictures and their use of UM’s data-stack called AMP.
Kristy Vance, Ph.D.
Media Insights, North America
Kristy Vance currently leads Media Insights across all categories within North America for Unilever, working closely with the likes of Facebook, Twitter, and Google for high profile brands such as Dove and Axe. She has 10 years experience as a consumer behaviorist. Kristy is from Chicago where she received her doctorate in Experimental Psychology and helped develop the consumer insights division at a product development start-up. Her work on Neuromarketing and how the brain processes advertisements has been published in the Journal of Consumer Behaviour and the International Journal of Marketing Studies. When she’s not unraveling human behavior, you can find her in Central Park with her dog, Easton, or snowboarding on the slopes out West with her husband.
Duane Varan
Duane Varan is CEO of MediaScience, a role he holds concurrently with his appointment as professor and executive director of Audience Labs at Murdoch University in Australia. He also leads Beyond Thirty Seconds (, one of the world's largest academically led initiatives exploring the changing media landscape.
Khoi Vo
Senior Research Associate, Center for Neural Decision Making
Fox School of Business, Temple University
Khoi is the Senior Research Associate at the Center for Neural Decision Making at the Fox School of Business at Temple University. He has a background in cognitive and computational neuroscience, as well as behavioral economics. His work at the Center focuses on the integration and application of multi-methodological approaches (eye tracking, biometrics, fMRI) in studying decision neuroscience, consumer behavior, and advertising effectiveness.
Roos Voorend
Roos Voorend is a methodologist at Wakoopa in Amsterdam in the Netherlands. She is doing research on the development of new methods for doing online audience measurement for web usage, mobile app usage and ad impressions.
Lauren Wiener
President, Global Sales and Marketing
Tremor Video
Lauren Wiener, current President of Global Sales and Marketing, joined Tremor Video in October 2012, overseeing Tremor Video’s U.S. and international Sales and Marketing Departments. Prior to joining Tremor Video she spent nine years at Meredith Corporation, building Meredith Digital from the ground up through organic growth and acquisitions. Lauren holds a B.A. in history from Yale University and an M.B.A from Harvard Business School.
Mark Wilson
Senior Director, Global
Analytic Partners
Mark Wilson is a global senior director at Analytic Partners. Currently based at Analytic Partners' EMEA HQ in Dublin, he has spent the past decade helping to grow Analytic Partners global consulting services. His focus is commercial innovation and the development of new solutions. He leads Analytic Partners’ innovation and advanced analytics for digital and social media measurement.
Steven Wolfe Pereira
Steven Wolfe Pereria is CMO of Datalogix. In this role, he has global responsibility for Datalogix’s brand advertising, corporate communications, and product and vertical marketing initiatives. In addition, he also leads Datalogix’s global agency partnerships & development. With approximately 20 years of industry experience, Wolfe Pereira has held executive positions in advertising, media and technology. Prior to Datalogix, Wolfe Pereira was EVP & Managing Director at Starcom MediaVest Group (Publicis Groupe). He has also held leadership positions at firms including Univision Communications and Akamai Technologies. He began his career in investment banking at The Blackstone Group and Salomon Smith Barney (Citigroup).
Leslie Wood
Chief Research Officer
Nielsen Catalina Solutions
Leslie Wood is CRO of Nielsen Catalina Solutions, where she is responsible for research and development. She has a long history of involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. She is treasurer of the Market Research Council, secretary of the Advertising Research Council, and Nielsen’s liaison to the Center for Research Excellence’s ROI Committee. Leslie has a B.S. from Hunter College and a Ph.D. from the University at Albany.
Pranav Yadav
Neuro-Insight US Inc.
Pranav Yadav, CEO of Neuro-Insight US, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between products and consumers. Previously, Pranav worked at ReD and Goldman Sachs. He graduated from Carleton College with degrees in mathematics, physics, and economics.
Tania Yuki
CEO and Founder
Tania Yuki is CEO and Founder of Shareablee, a leading provider of actionable social business intelligence. She is a digital innovator who has spent most of her career in digital marketing, measurement and analytics, and was recently honored with a Great Mind Award from the Advertising Research Foundation and featured in Fast Company and Forbes as one of 12 women driving digital in New York. Tania has run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.
Richard Zackon
Council For Research Excellence
Richard Zackon is a facilitator for the Council for Research Excellence. Previously, he was VP of Research for the Cable Ad Bureau, and also worked in the AirTime’s Research department and the Doyle Dane Bernbach’s Media department. For three years he was assistant professor of advertising at the University of Texas at Austin. Richard received his B.A. from Yale, M.A and M.S. degrees from Stanford University, and a J.D. from Fordham University School of Law.
Mark Zagorski
Mark Zagorski is currently CEO of eXelate where he is responsible for spearheading corporate growth and driving the strategic vision of the company’s industry-leading smart data engine. He has been at the forefront of digital disruption since 1997 when he joined Modem Media – Poppe Tyson, a pioneering digital ad agency and the source of the web’s first banner ad. Mark was previously President of WorldNow, which ushered over 300 local TV stations into the digital age via video streaming and online network ad solutions. After WorldNow, he helped local newspapers evolve online, becoming CMO and Corporate EVP of MediaSpan. Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award. He also currently serves on the Board of Directors for Vibrant Media.