Audience Measurement 2014

Top Papers for
Audience Measurement 2014

We are excited to share the top 10 scoring papers from our Audience Measurement 2014 Call for Papers!

Out of the 124 submissions we received this year, these ten papers scored the highest by the Advisory Board and will be presented at Audience Measurement 2014 in June.

The Dynamics of Addressable TV Ads

Tracking Today's Consumer

We challenge key assumptions for addressable TV advertising, highlighting solutions going forward.
Steve Bellman – Murdoch University
Duane Varan – MediaScience

Mobile: The Good, Bad and Ugly

Big Decisions/Big Data

Cross-channel measurement & ROI: targeting mobile transactions to increase desktop brand engagement.
Gilad Barash – Dstillery
Lauren Moores – Dstillery

Multi-Platform Takeover

The Bottom Line and Beyond

Optimizing engagement and ad impact across five platforms: TV, internet, smartphone, tablet & radio.
Joan FitzGerald – comScore, Inc.

ST & LT Impact of Creative on Sales

The Bottom Line and Beyond

Advertising creative magnifies the ROI of media – accruing as short-term sales and enhanced equity.
Jeff Doud – Kellogg's
Satya Menon – Millward Brown

Cracking The Social Code

Tracking Today's Consumer

UM has been able to crack the social code - the five needs that underpin all social media behavior.
Heather O'Shea – Universal McCann
Kevin Moeller – Universal McCann

Rise of Big Data & Fall of Significance

Big Decisions/Big Data

We now live in a Big Data world so many of our ‘small world’ measurement assumptions no longer apply.
Brett Gordon, Ph.D – Columbia Business School
Jerome Shimizu – InsightExpress

Big Data, Bad Decisions

Big Decisions/Big Data

Attributing online sales has been dealt a blow with the proliferation of real time digital metrics.
Neena Graham – Choice Hotels
Maggie Merklin – Analytic Partners
Mark Wilson – Analytic Partners

Driving Business Value Through Big Data

Big Decisions/Big Data

Used incorrectly big data can create more confusion than it solves while costing you millions.
Victor Davidson – Havas Media

How to Evaluate Site Impact


Learn about the relationship between perceptions of online publishers and advertising effectiveness.
Joline McGoldrick – Millward Brown Digital
Hannah Pavalow – Millward Brown Digital