Audience Measurement 2015

Winning Papers

Here are the selected winning papers for this year’s Audience Measurement Conference.

1-2-3 Sesame!

Malaika Walls - Director, Market Research, Sesame Workshop

Becky Wu, Ph.D. - Senior Executive VP, Luth Research

Affective Analytics in Action

Rana el Kaliouby, Ph.D. - Co-Founder & CTO, Affectiva

Daniel McDuff, Ph.D. - Principal Research Scientist, Affectiva

Applying Motivations to Digital Video Ads

Heather Dougherty - Senior Director, Professional Services, Resonate

Erika Lamoreaux - Associate Director, Digital Media, The Clorox Company

Capitalizing on Ad Environment Effects

Duane Varan, Ph.D. – CEO, MediaScience

XPe: “ESPN’s 'Model' for Success”

Barbara Singer - VP, Advertiser Insights & Strategy, ESPN

Christopher Barton - Associate Director, Advertiser Analytics, ESPN

Cognitive Analytics: Machine Learning for ROI ...

Kyle Gerhart - Director, Delivery & Analytics, Nielsen Catalina Solutions

Leslie Wood - Chief Research Officer, Nielsen Catalina Solutions

Cross Platform Innovation Maximizing Impact

Charles Buchwalter - President & CEO, SymphonyAM

Stephanie Tangeman - Campaign Effectiveness Lead; Intel Insights & Market Research, Intel

Design of a Smart TV Logging System

Yeonhee Cho - Master Student, Seoul National University

Jehwan Seo - Senior Engineer, Samsung Electronics, Co. Ltd.; Master Student, Seoul National University

Freedom of Choice

Olga Casabona - Senior Director, Client & Consumer Insights, Turner

Maggie Fosdick - SVP, Consumer Insights, ZenithOptimedia

Carl Marci, M.D. - Founder, Chairman and Chief Science Officer, Innerscope Research

From Message Sent to Message Received

Fiona Blades - President and Chief Experience Office, MESH, The Experience Agency

Catherine Willis - General Manager Customer Research, Delta Air Lines

How Social and Word of Mouth Drive TV Viewing

Beth Rockwood – SVP, Market Resources, Discovery Communications

Ed Keller – CEO, Keller Fay Group

Mitch Lovett – Associate Prof. of Marketing, Univ. of Rochester

Renana Peres – Associate Prof. of Marketing, Jerusalem School of Business

Hulu Total Audience Measurement Across Platforms

Manish Bhatia - Chief Revenue Officer, comScore, Inc.

Peter Naylor - SVP, Advertising Sales, Hulu

Lean Mean X-Media Campaign Yields Exceptional ROI

Brian Katz – VP, Advertiser & Purchaser Insights, TRA, Inc. (TiVo Research & Analytics)

Nicole Tramontano - Senior Research Director, Turner Entertainment

Bill Harvey - Co-Founder & Strategic Advisor, TRA, Inc. (TiVo Research and Analytics)

Measuring Cross-Channel Shoppers Across Platforms

Gian Fulgoni - Co-Founder & Executive Chairman Emeritus - comScore, Inc.

Measuring Cross-Media Engagement

Jason Klein - Co-CEO/Co-Founder, ListenFirst Media

Michael Vinson, Ph.D. - EVP, Statistical Operations & Data Science

Measuring Granular Media Impact

Satya Menon - Chief Marketing Scientist, Millward Brown North America

Ciju Nair, Ph.D. - VP, Analytic Consulting, Millward Brown North America

Measuring Traditional Media Through Digital Data

Tom Phillips – CEO, Dstillery

New Ad Formats for a New Media Landscape

Justin Fromm, Director, Ad Sales Research, Hulu

Duane Varan, Ph.D. – CEO, MediaScience

New Metrics that Describe Total Audience Behavior

Jim Spaeth - Chief Product Officer, RealityMine

Rolfe Swinton - Co-Founder & Chief Research Officer, RealityMine

Alice Sylvester - Chief Growth Officer, RealityMine

New TV Measure / Maximizing Hispanic ROI

Jake Beniflah, Ph.D. - Executive Director, Center for Multicultural Science

Carlos E. Garcia - SVP, GfK

Brian Hughes - SVP, Audience Analysis Practice Lead, Magna Global

Precision Marketing Playbook: What Segments and Strategies Drive the Most Sales?

Meg Bluth - Director, Media & Digital Insights, The Coca-Cola Company

Jeff Chaban - Global SVP, Business Integration & Analytics, Starcom MediaVest Group

Leslie Wood - Chief Research Office, Nielsen Catalina Solutions

Predicting Social Media Success With Emotions

Mihkel Jäätma - CEO, Realeyes

Quantifying Impact across the Touchpoint Ecosystem

Matthew Ferguson, Ph.D. - VP, Copernicus

Tony Mardegain - Director, Shopper Insights, The Hershey Company

Reach the Right TV Viewers to Drive Pharma ROI

Sam Deutsch - Manager, Client Consulting, Nielsen Catalina Solutions

Dan Stein - VP, Analytics Services, Crossix Solutions

Leslie Wood – CRO, Nielsen Catalina Solutions

Recipe for Ratings

Dave Kaplan - SVP, Research & Insights, Bravo and Oxygen Media, NBCUniversal

Brian Katz - SVP, Audience & Purchaser Insights, TRA, Inc. (TiVo Research & Analytics)

Return on Word of Month ... Is It All Talk?

Lee Hurley - VP, Digital & Social, Weight Watchers

Michael Menkes, VP, Analytic Partners

Beth Rockwood - SVP, Market Resources & Advertising Sales Research

Revitalizing a Legend through Science and Strategy

Courtney Moore - VP, Consumer & Customer Strategy Insights, Big Heart Pet Brands

Bob Woodard – Founding Partner, Deep Relevance Partners, LLC

Silence is Golden: Brands Win Supporting Roles

Chad R. Maxwell – SVP, Research, Starcom MediaVest

Dan Aversano – SVP, Client & Consumer Insights, Turner Broadcasting

Spending your Marketing Dollars Wisely

Amit Gupta - Vp, Advanced Analytics, Fractal Analytics

Kishore Krishna, Ph.D. - Director, Marketing Research, Microsoft

Thank God It’s Thursday, Any Day

Lisa Heimann - VP, ABC/ABC Studio Multiplatform Research, Disney ABC Television Group

Brian West - Director, Multiplatform Measurement Strategy, Disney ABC Television Group

The Case for Cross-Device People-Based Measurement

James Dailey - Marketing Sciences Lead, Atlas, by Facebook

The Devil is in the Data

Jill Stetkiewicz - Senior Program Manager Marketing, Office Depot

Shawna Thayer, Ph.D. - Senior Director, Analytic Partners

Brent Ehrlich - Senior Director - Marketing Planning, Office Depot

The Next Frontier: Content Analytics

Bill Harvey - Co-Founder & Chairman, ScreenSavants

Bryan Mu - Research & Analytics Lead, NBCU

The Reach and ROI of Mobile and TV

Florian Renz - Senior Manager, Advanced Business Solution, GfK

Stephan Knäeble - Head, Consumer Panel Germany & Director, Advanced Business Solutions, GfK

Nikhil Shah - Measurement Lead Northern Europe, Facebook

Touchpoint Activation

Hillary Oestreicher – VP, Millard Brown Digital

Why Aren’t You Looking at the Long Term ROI of Ads

Jim Spaeth - Chief Product Officer, RealityMine

Alice Sylvester - Chief Growth Officer, RealityMine