Audience Measurement 2015

Guided Tour of Audience Measurement Through the Cross-Platform Lens

If you are deeply interested in understanding and solving the problem of cross-platform media – how consumers navigate it, how advertisers use it, and how the industry is trying to measure it – then this is the track for you within the Audience Measurement conference.

Join like-minded colleagues on this trek as we meet up before the first session on Monday to go over itinerary, have lunch with Lauren Moores of Dstillery, check in as a group at Tuesday’s breakfast, share lunch with another Barbara Singer from ESPN, and at the end of the conference meet up to share ideas, insights and email addresses.

This is an informal and fun way to focus your thinking at the Conference and come away with actionable insights and connections around the state-of-cross platform media.

Join up at the Monday pre-breakfast check-in, West Ballroom A 2nd floor, or later at lunch (Look for the table sign saying “Cross-Platform”).


Time Event Location
7:45am Pre-breakfast check-in as a group West Ballroom A, 2ndfloor
8:00-8:45am TV to Total Video: Cross-Platform Measurement is now a reality (comScore Breakfast session) West Ballroom A, 2ndfloor
9:45-10:45am The Case for Cross-Device People-Based Measurement (Facebook)

Hulu Total Audience Measurement Across Platforms (Hulu/comScore)
Gallery Ballroom, 4th floor
11:50am-12:10pm Cross Platform Innovation Maximizing Impact (Intel/Symphony) Studio 6, 2nd floor
12:20-12:40pm How Social and Word of Mouth Drive TV Viewing (Discovery/Keller Fay) Studio 6, 2nd floor
12:50-1:10pm New Metrics that Describe Total Audience Behavior (RealityMine) Studio 6, 2nd floor
1:15-2:15pm Reserved table for lunch with Lauren Moores, VP Analytics at Dstillery Gallery Ballroom, 4th floor
2:15-3:00pm Quantifying Impact Across the Touchpoint Ecosystem (The Hersey Co. / Copernicus) Gallery Ballroom, 4th floor
3:30-4:00pm Totaling It Up: The Future of Total Audience Measurement (Nielsen) Gallery Ballroom, 4th floor


Time Event Location
7:45am Meet-up for breakfast, networking and sharing of ideas/reactions to yesterday’s presentation West Ballroom, 2nd floor
9:10-10:00am Shifting the Paradigm: Cross-Platform Measurement (Moderated by ESPN’s Artie Bugrin) Gallery Ballroom, 4th floor
11:20-11:40am Freedom of Choice (Innerscope) Studio 6, 2nd floor
11:50am-12:10pm Lean Mean X-Media Campaign Yields Exceptional ROI (Tivo, Turner) Studio 6, 2nd floor
12:20-12:40pm Measuring Cross-Media Engagement (Rentrak/ListenFirst Media) Studio 6, 2nd floor
12:50-2:00pm Reserved lunch with Barbara Singer, VP Advertising Insights at ESPN Gallery Ballroom, 4th floor
4:30-5:00pm Final meet-up to share ideas, insights and email addresses West Ballroom, 2nd floor