Audience Measurement 2015


Andrew Appel
President & CEO, IRI; ARF Board Member
Andrew Appel is President & CEO of IRI. Andrew has held various senior leadership positions for Chicago-based professional service firms, most recently as COO at Aon. Prior to joining Aon, Andrew was a senior partner at McKinsey and Company. He holds a bachelor’s degree in economics from the University of California and an M.B.A. from the University of Chicago, as a Henry Ford II scholar.
Dan Aversano
SVP, Client & Consumer Insights
Turner Broadcasting, Inc.
Dan Aversano is SVP of Client & Consumer Insights at Turner Broadcasting, Inc. In this role, he focuses on better understanding by predicting consumer behavior and bringing actionable insights to help advertising partners reach their targets. Dan was previously VP of Research & Strategy for Turner Entertainment Ad Sales. Prior to joining Turner, he held various roles at Nielsen across their Watch and Buy businesses.
Chris Bacon
EVP, Global Quality & Innovation
Chris Bacon is EVP, Global Quality & Innovation at The ARF. In this role, he leads the Research Quality initiatives and steers multiple Forum programs. Prior to The ARF, Chris led the global consumer and shopper insights team at the E. & J. Gallo Winery since March, 2006. Prior to Gallo, Chris was Global Director of Consumer Insights for the Personal Care Division of Colgate-Palmolive.
Harvir S. Bansal
CRO & EVP, Analytics
Harvir S. Bansal, Ph.D., is a Co-Founder, CRO, & EVP Analytics at b3Intelligence. Harvir leads all analytics practice at b3Intelligence covering Market Research, Utilities, Finance and Life Sciences. Prior to joining b3Intelligence, he was the SVP, Research & Methods at comScore, Inc. Harvir holds a B.A. in pure sciences, M.B.A. in marketing, and Ph.D. in marketing & operations research.
Christopher Barton
Associate Director, Advertiser Analytics
Christopher Barton is the Associate Director of Advertiser Analytics at ESPN. Christopher's team evaluates advertising effectiveness across all of ESPN’s platforms including TV, Desktop, Mobile, Radio and Print. His role requires him to continuously evaluate new and existing methodologies with the goal of optimal campaign measurement design. Prior to joining ESPN, he was the Director of Research at Golf Digest Properties. Chris holds a bachelor’s degree from Trinity College in Hartford, CT and a master’s degree from New York University.
Jake Beniflah, Ph.D.
Executive Director
Center for Multicultural Science
Jake Beniflah, Ph.D., is the Executive Director for the Center of Multicultural Science, the first think tank in the U.S. dedicated to bridging the gap between corporations and researchers in multicultural marketing. Jake has 25 years of experience in the advertising industry, working with leading corporations to drive ROI for Hispanic and mainstream consumers. He has a doctorate in business administration from Golden Gate University.
Laura Bernstein
SVP, Client Solutions
Laura Bernstein is SVP of Client Solutions at SymphonyAM. Her team leverages single source, passive, cross-platform data to drive consumer and media insight supporting advertiser, agency and media clients. Prior to SymphonyAM, Laura spent over 10 years at Nielsen in various roles in advertiser effectiveness and social media analytics. She holds a B.S. from Cornell University and an M.B.A. from Columbia University.
Manish Bhatia
Chief Revenue Officer
comScore, Inc.
Manish Bhatia joined comScore, Inc. in 2014 as Chief Revenue Officer. In this role, Manish oversees all of comScore’s commercial teams – including sales, servicing, sales operations and business operations – on a global basis. A leading voice in the cross-media, digital and television industries, Manish is a regular speaker at global industry conferences focused on media and advertising.
Fiona Blades
President & Chief Experience Officer
MESH, The Experience Agency
Fiona Blades, President & Chief Experience Officer of MESH, started MESH in 2006 to fill a gap in market research. MESH helps clients make quicker and smarter decisions about their investment by capturing how people come into contact with brands in real time (Real-time Experience Tracking (RET)). Previously, Fiona worked in marketing as well as in the agency world with companies including Leo Burnett.
Meg Bluth
Director, Media & Digital Insights
The Coca-Cola Company
Meg Bluth is Director of Media & Digital Insights at The Coca-Cola Company within the North America Knowledge & Insights group. She supports the Connections, Investments and Assets organization designing and delivering custom insights within the media and digital realm. Prior to joining Coca-Cola, she worked in research at Georgia-Pacific, General Mills, and Starcom. Meg holds a B.A. in anthropology from The University of Illinois Champaign-Urbana and an MMR from The University Of Georgia—Terry College of Business.
Charles Buchwalter
President & CEO
Charlie holds more than 30 years' of experience in the information services and media measurement industry. Prior to joining SymphonyAM, he spent 13 years at Nielsen where he served as Chairman & CEO of Nielsen Online's joint venture in Japan, and oversaw the go-to-market plans for Nielsen’s Online Campaign Ratings (OCR) initiative.
Artie Bulgrin
SVP, Global Research & Analytics, ESPN; ARF Board Member
Artie Bulgrin is the SVP of Global Research and Analytics at ESPN. Prior to ESPN, Artie was Director of Research and Sales Data Services at ABC National Television Sales, Inc. He is a past President of the Radio and Television Research Council and former chairman of the Media Ratings Council and The ARF. Artie is also a board member of The ARF and serves on its executive committee.
Olga Casabona
Senior Director, Client & Consumer Insights
Turner Broadcasting, Inc.
Olga Casabona, Senior Director, Client & Consumer Insights at Turner Broadcasting, Inc. has over 15 years of experience in Media, Advertising, Multicultural and Management Consulting Research. In her role, she focuses on powering the next generation of client selling and data-driven ad innovations. Prior to Turner, Olga led the Ad Sales Research team for Style and Sprout at NBCUniversal. Prior to that, she worked for Univision and impreMedia.
Jeff Chaban
Global SVP, Business Integration & Analytics
Starcom MediaVest Group
Jeff Chaban is SVP, Global Director of Business Integration & Analytics at Starcom MediaVest Group. In this role, Jeff focuses on evolving the Integrated Marketing Communications discipline of audience measurement and advertising effectiveness for Coca-Cola. He has a background of classically trained consumer research expertise, beginning with supplier-side experience at IRI and Ipsos to various regional and global roles at Campbell Soup Company and Johnson & Johnson.
Josh Chasin
Chief Research Officer
comScore, Inc.
Josh Chasin, Chief Research Officer at comScore, Inc., has more than 25 years of experience in media and market research. Prior to joining comScore, Josh was the principal and founder of Warp Speed Marketing, Inc., a Manhattan-based media research consultancy. He is also a former executive at Arbitron, Inc., and a past President & CEO of Simmons Market Research Bureau and Northstar Interactive. Josh holds a B.S. in marketing from NYU and an M.B.A. in marketing management from Pace University.
Jane Clarke
CEO, Managing Director, Coalition for Innovative Media Measurement (CIMM); ARF Board Member
Jane Clarke is CEO, Managing Director of Coalition for Innovative Media Measurement (CIMM) where she is responsible for developing strategy and overseeing day-to-day operations. Jane has over 30 years’ experience in the media industry collecting and analyzing strategic insights into global consumers. Prior to CIMM, she was VP of Insights & Innovation at Time Warner Global Media Group.
Mike Clarke
Team Lead, Brand Insights & Measurement
Mike Clarke leads the Brand Insights & Measurement Solutions team at Google which is focused on helping brand advertisers make their advertising more accountable in digital and beyond. In his previous role at Google, Mike was responsible for audience buying solutions for brands. Before Google, Mike worked in consumer research and technical product management at BlackBerry. He is currently Ph.D. a.b.d. in sociology at the University of Waterloo studying audience development and holds an M.Sc. in consumer behaviour.
James H. Collins, Ph.D.
SVP, Research
James H. Collins, Ph.D., is SVP, Research at GfK MRI where his primary focus is data integration, particularly GfK MRI’s Survey of the American Consumer with other media currency databases. Prior to joining GfK MRI, he held senior software development and technology positions at Simmons Market Research Bureau and Scarborough Research. James is a frequent contributor to industry events and holds a doctorate from Temple University.
James Dailey
Marketing Sciences Lead
Atlas, by Facebook
James Dailey leads the Insights & Measurement team at Atlas, a third-party ad server and measurement platform based in Seattle. Prior to joining Atlas, James led a team within Facebook’s Marketing Sciences organization. Before Facebook, James held several analytics and finance roles at Microsoft and James holds a B.A. from Princeton University and an M.B.A. from Stanford Graduate School of Business.
Julie DeTraglia
SVP, Digital Research
Julie DeTraglia, SVP of Digital Research at NBCUniversal, is responsible for sales research and strategy across digital properties, including all sites and apps for NBC Entertainment, News, Sports, Olympics and cable entertainment properties. She has held multiple positions in her more than 13 years at NBC, including TV research and ad sales marketing. Julie is a graduate of Dartmouth College.
Sam Deutsch
Director, Client Consulting
Nielsen Catalina Solutions
Sam Deutsch is a manager of Client Consulting at Nielsen Catalina Solutions. In this capacity, he works with CPG and Pharmaceutical advertisers, along with their agencies and TV networks, to drive effectiveness in TV and online media campaigns. Sam’s background includes agency experience in national video investment and activation. He is a graduate from the University of Michigan and is currently achieving his M.B.A. at NYU’s Leonard N. Stern School of Business in marketing and business analytics.
Maria Domoslawska
VP, Global Digital Strategy & Research
Research Now
Maria Domoslawska is VP of Global Digital Strategy & Research at Research Now. She is responsible for designing and implementing the company’s global digital strategy. Maria has also held various management and senior management level research positions with EmSense, Digitas Boston, and Tribal Fusion. She holds a B.A. in extension studies from Harvard University and a M.A. in Polish philology from the University of Wroclaw.
Heather Dougherty
Senior Director, Professional Services
Heather Dougherty is Senior Director of Professional Services at Resonate. Previously, Heather was with Experian for over six years as a Research Director, where she led a team of analysts to deliver strategic insights to clients, webinars and industry events. She is a frequent speaker at industry events including ESOMAR Congress and ad:tech.
Brent Ehrlich
Senior Director, Marketing Planning
Office Depot
Brent Ehrlich is Senior Director of Marketing Planning at Office Depot. Brent has been a leader in data and analytics at Office Depot for over 15 years across various marketing and merchandising teams. In his current role, he leads the marketing analytics team responsible for insights and processes supporting the planning and optimization of marketing return on investment.
Brad Fay
The Keller Fay Group
Brad Fay is the COO and co-founder of The Keller Fay Group and co-author of The Face-to-Face Book, named “2013 Best Book in Marketing” by the American Marketing Association. Brad is the chairman of the board of the Word of Mouth Marketing Association and president-elect of the Market Research Council. He is also the winner of a “Grand Innovation” ARF Great Mind Award. Brad holds a master’s in political science from the University of Connecticut.
Andrew Feigenson
Managing Director, Digital
Andrew Feigenson is Managing Director, Digital at Nielsen. In this role, Andrew manages teams that help media companies adapt to a world that is dominated by rapidly changing consumer habits and technologies. Andrew began his career in with Accenture and Cap Gemini, where he worked with leading global companies. He has a master’s degree in finance from Brandeis University and currently serves on the advisory board for ad:tech.
Matthew Ferguson, Ph.D.
Matthew Ferguson, Ph.D., is VP at Copernicus where he obsesses over helping clients make smarter, faster, and better marketing decisions. He loves meeting new clients and finding innovative ways to blow away their expectations.
Joan FitzGerald
SVP, TV & Cross-Media
comScore, Inc.
Joan FitzGerald is SVP of TV and Cross-Media Solutions at comScore, Inc. Prior to comScore, Joan was with Arbitron Inc., where she served as VP of Arbitron’s Cross-Platform Services. Her research has been published in the Journal of Advertising Research along with other major media research industry publications. Joan holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA.
Carlos Jose Fonseca
VP, Knowledge & Insights, The Coca-Cola Company; ARF Board Member
Carlos Jose Fonseca serves as VP for the Knowledge & Insights group at The Coca-Cola Company. In this role, he leads a global multidisciplinary team responsible for generating and activating industry and stakeholder knowledge that improve business decisions and outcomes. Carlos is a graduate in industrial engineering from Universidad de los Andes in Bogota, Colombia, with postgraduate studies at Georgetown University and INSEAD.
John B. Ford
Eminent Scholar and Professor of Marketing & International Business, Strome College of Business, Old Dominion University; Co-Executive Editor (North America), Journal of Advertising Research
John B. Ford is Co-Executive Editor of the Journal of Advertising Research and handles the blind peer review process for U.S. submissions. John is an Eminent Scholar and Professor of Marketing & International Business at Old Dominion University. His research is focused on cross-cultural advertising strategy issues, specifically specializing in viewer perceptions of gender-role portrayals in international advertising.
Maggie Fosdick
SVP, Consumer Insights
Maggie Fosdick, SVP of Consumer Insights at ZenithOptimedia is a passionate research professional with more than 12 years' of industry experience. Maggie provides clients a window into consumer behavior by developing customized, innovative research solutions to help make better investment decisions and reach a higher ROI. Prior to joining ZenithOptimedia, she led a trends and insights team at NBCUniversal.
Augustine Fou, Ph.D.
Augustine Fou, Ph.D., is Digital Consigliere, advising senior executives and global brands on digital marketing strategy. He has over 20 years of management consulting experience and hands-on experience in creating traditional marketing and digital marketing programs. He also teaches digital strategy and integrated marketing at Rutgers University and NYU. Previously, Augustine was SVP, Digital Strategy Lead at McCann/MRM Worldwide. He holds a Ph.D. from MIT in materials science and engineering.
Stephanie Fried
VP, Digital Insights & Marketing
Discovery Communications
Stephanie Fried is VP, Digital Insights & Marketing at Discovery Communications. She oversees the development of data-driven strategies to grow and optimize Discovery’s digital properties in support of sales, product, and programming. Prior to joining Discovery, Stephanie held similar roles at VEVO and NBCUniversal.
Justin Fromm
Director, Ad Sales Research
Justin Fromm leads Hulu’s Ad Sales Research group and oversees all aspects of Hulu’s sales research endeavors including audience measurement, consumer behavior, advertising effectiveness, and future ad models. His current focus is working with the measurement community to include over-the-top viewing in syndicated audience metrics. Prior to Hulu, Justin spent eight years with ABC Television. Justin holds a B.A. in sociology from The University of Virginia and M.A. degrees in sociology and demography from Pennsylvania State University.
Gayle Fuguitt
CEO & President
Gayle Fuguitt is the first woman to lead The ARF since she became CEO & President in April 2013. Gayle spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She previously served on The ARF board and executive committee from 2005 to 2012. Gayle was inducted into the Market Research Council, Inc. (MRC)’s Hall of Fame in 2014. She holds a B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill, and an M.B.A. in marketing research from the University of Wisconsin in Madison.
Gian Fulgoni
Co-Founder & Chairman Emeritus
comScore, Inc.
Gian Fulgoni is Co-Founder and Executive Chairman Emeritus of comScore, Inc. Previously, Gian served as Executive Chairman from the company’s founding in 1999 until March 2014. Gian is a popular speaker at conferences worldwide and appears frequently on various networks including ABC News, CBS News, FOX Business News, and NBC News. He was named a “Great Mind” by The ARF, which in 2014 also conferred on him a "Lifetime Achievement Award" for outstanding contributions to The ARF board and support of The ARF community.
Kyle Gerhart
VP, Delivery & Analytics
Nielsen Catalina Solutions
Kyle Gerhart is Director of Delivery & Analytics for Nielsen Catalina Solutions. Kyle has worked for NCS for the last three years on the Delivery & Analytics team helping clients turn questions into insights and providing custom analytics at Nielsen for the previous seven. He holds degrees in mathematics from Millersville University (B.S.) and DePaul University (M.S). His work experience has ranged from R&D to client consulting.
Irwin Gotlieb
Global Chairman
Irwin Gotlieb is the Global Chairman of GroupM, the world’s leading, full service media investment management company. Irwin’s tenure at WPP began in September 1999 when he joined the company as Chairman & CEO of Mindshare Worldwide. In April 2003, WPP established GroupM and Irwin moved into the role of CEO of GroupM Worldwide. Among his many achievements, Irwin is a three time Adweek/Mediaweek All Star, including a President’s Award in 1997. He is frequent presenter at major industry conferences worldwide.
Amit Gupta
VP, Advanced Analytics
Fractal Analytics
Amit Gupta is VP of Advanced Analytics at Fractal Analytics, where he consults, designs, and delivers analytics to global clients across multiple industries. Amit has 10 years’ experience helping businesses optimize marketing investments, develop positioning strategies, and understand consumers. He specializes in analytics frameworks to solve business problems, and leads execution to implementation. Amit holds an M.B.A. from IIMA, Ahmedabad and a bachelor's of architecture from NIT, Jaipur.
Bill Harvey
Co-Founder & Strategic Advisor, TRA, Inc. (TiVo Research & Analytics); Co-Founder & Chairman, ScreenSavants
Bill Harvey is Co-Founder & Strategic Advisor of TRA, Inc. (TiVo Research & Analytics), and Co-Founder & Chairman of ScreenSavants. An innovator whose vision had led the media industry for decades, Bill was recognized in 2008 with The ARF’s Great Mind Award, and in 2014, he became the first recipient of The ARF’s Erwin Ephron Demystification Award. Bill is also an inventor with four issued U.S. patents to date. Throughout his career, he has consulted for over 100 Fortune 500 companies.
Steve Hasker
Global President, Nielsen; ARF Board Member
Steve Hasker is Global President of Nielsen. In this role, he oversees Nielsen’s media business as well as the entire global product portfolio across the media and consumer sectors. Prior to Nielsen, Steve was partner in McKinsey & Company’s Global Media, Entertainment, and Information practice. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia.
Lisa Heimann
VP, ABC/ABC Studios Multiplatform Research
Disney ABC Television Group
Lisa Heimann is VP, ABC/ABC Studios Multiplatform Research for the Disney ABC Television Group. Lisa is responsible for the measurement, forecasting, and reporting of ABC/ABC Studios content across all platforms including TV ratings as well as measurement of emerging platforms such as online, mobile, and VOD. Over her career, she has worked in several areas of research including network, syndication, local, digital, and social.
Arianna Huffington
Chair, President, & Editor-in-Chief
Huffington Post Media Group
Arianna Huffington is the Chair, President, and Editor-in-Chief of Huffington Post Media Group. In May 2005, she launched The Huffington Post, one of the most widely-read, linked to, and frequently-cited media brands on the Internet. Arianna has been named on TIME's list of the world’s “100 Most Influential People” and the Forbes’ “Most Powerful Women” list. Her latest book, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder, was published by Crown in March 2014 and debuted at #1 on the New York Times Bestseller list.
Brian Hughes
SVP, Audience Analysis Practice Lead
Brian Hughes leads the Audience Analysis Practice for MAGNA GLOBAL as SVP, where he is tasked with making sense of consumers’ media habits in a fully mediated world. He has been with IPG for nearly 15 years, and joined MAGNA when TV research for all IPG agencies was consolidated in 2004. At MAGNA, Brian is an essential contributor in shaping the television and programming analysis operation and had a major hand in his group’s expansion into emerging media platforms.
George Ivie
CEO & Executive Director, Media Rating Council, Inc.; ARF Board Member
George Ivie is executive director and CEO of the Media Rating Council, Inc. (MRC). His experience includes over 20 years in media research auditing and consulting. Prior to his current position, George was a partner at Ernst & Young and their lead representative and advisor to the MRC. He is a certified public accountant and a certified information systems auditor.
Mihkel Jäätma
Mihkel Jäätma co-founded Realeyes in 2006 with Elnar Hajiyev and Martin Salo, whilst studying for his M.B.A. at Oxford University. Realeyes is now the technology leader in webcam-based emotions measurement. Mihkel has secured multi-million partnerships with several of the world's finest international publishers, agencies, and brands, and is always looking for the next step in establishing Realeyes at the forefront of the industry.
Joy Joseph
Analytics Practice Leader
Joy Joseph is Principal & Practice Leader of IRI Global Analytics & Consulting at IRI. Joy has more than 16 years of experience in business analytics, and expertise in econometric modeling across a diverse range of industries covering CPG, retail, and financial services. Prior to joining IRI, Joy was VP of Products & Research at Citigroup. He holds a juris doctor from the University of Pune in India, a master's degree in business administration from the University of Connecticut and a bachelor’s degree from the University of Pune in India.
Ashish Joshi
Senior Director, Consumer Insights
The Clorox Company
Ashish Joshi is Senior Director of Global Data & Analytic Insights at The Clorox Company. He has more than 15 years’ of analytic insights and research experience. Joshi joined The Clorox Company in 2009 as director of analytic insights. He holds an M.B.A. in general management and marketing from the Indian Institute of Management, Ahmedabad. He also received an M.S. in marketing research from the University of Georgia, Terry College of business and his B.Tech in electronics & telecommunication from GP Pant University in Pantnagar.
Dave Kaplan
SVP, Research & Insights, Bravo and Oxygen Media
Dave Kaplan oversees research and strategic insights for Bravo and Oxygen Media at NBCUniversal. Dave manages program and concept testing, series maintenance studies, brand tracking, and all analytics related to viewers’ changing entertainment and technology profiles. He also advises leadership on brand strategies and business growth for both networks.
Brian Katz
SVP, Audience & Purchaser Insights
TRA, Inc. (TiVo Research & Analytics)
Brian Katz is currently SVP, Audience & Purchaser Insights at TiVo Research. Brian has nearly 20 years' of media research experience in cable, digital and broadcast television. He has extensive experience in generating cross-platform media and consumer insights to lead decision making around content creation and monetization, marketing, scheduling distribution and ad sales strategy.
Christie Kawada, Ph.D.
EVP, New Product Management & Innovation
Christie Kawada heads up the new Product Management & Innovation team at GfK MRI, and is responsible for leading all future product development initiatives for the company. Prior to joining GfK MRI, Christie led the Innovation Solutions and Strategic Marketing Science teams of Nielsen’s Custom Television and Film business units. Christie holds a Ph.D. in social/IO psychology & quantitative statistics.
Ed Keller
The Keller Fay Group
Ed Keller is CEO of The Keller Fay Group, an award winning word of mouth research and consulting firm. Ed has been called “one of the most recognized names in word of mouth” and the publication of his 2003 book, The Influentials, has been called the “seminal moment in the development of word of mouth.”
Rob Key
Founder & CEO
Rob Key is the founder and CEO of Converseon, which helps leading brands around the world harness the power of social intelligence to drive competitive advantage. Rob also serves as acting chairman of Revealed Context, Converseon's sister organization. Prior to Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and a member of the board.
Jason Klein
ListenFirst Media
Jason Klein is Co-CEO & Co-Founder of ListenFirst Media since 2012. Jason is a multi-time entrepreneur who has helped brands navigate the changing digital landscape for decades. Previously, he co-founded Special Ops Media (acquired by LBi in 2008) and then served as Co-President of LBi U.S. (later acquired by Publicis in 2012). Jason holds a biomedical ethics & philosophy degree (magna cum laude) from Brown University, and attended medical school at Columbia University.
Stephan Knäeble
Head, Consumer Panel Germany & Director
Advanced Business Solutions, GfK
Stephan Knäeble is Head of the Advanced Business Solutions department for GfK Panel Services Germany since 2006. Along with his team, he developed new analyses and consultancy products that assist clients to optimize their Marketing-Mix. Previously, Stephan was Head of Household Panel at AC Nielsen. He has a degree in sociology with a focus on urban sociology from the University of Hamburg.
Kishore Krishna, Ph.D.
Director, Marketing Research
Kishore Krishna, Ph.D., is Director at Microsoft’s Marketing Research group in Redmond, WA. He has worked extensively across a variety of categories in CPG, HealthCare and Technology focusing on combining quantitative research with behavioral data and qualitative insights. Kishore holds a Ph.D. in business administration from the University of Texas at Austin.
Arun Kumar
Group Director
Arun Kumar, Group Director at Razorfish, is a digital analytics leader with a specific interest in the digital media space. He has been with Razorfish for five years, helping clients optimize media decisions and full potential of their marketing dollars. Prior to Razorfish, Arun was Head of Analytics for, an online tool for small business valuation, where he worked on creating the core valuation algorithm.
Erika Lamoreaux
Associate Director, Digital Media
The Clorox Company
Erika Lamoreaux is Associate Director of Digital Media at The Clorox Company, with a key focus on driving digital innovation in the CPG space. She manages all digital media efforts across Clorox brands, including display, SEM, SEO, video, e-comm and mobile. Erika also heads up Clorox’s partnership with Google, collaborating to garner consumer insights, evolve measurement practices, and stay ahead in an ever-evolving landscape.
Jonathan Lenaghan
VP of Science & Technology
Jonathan Lenaghan is the PlaceIQ's VP of Science & Technology, and is working to make sense of the deluge of geospatial data that is becoming available. He brings a wide-rage of computational and mathematical skills to PlaceIQ as well as a passion for machine learning, visualization and building large data analysis pipelines. Prior to joining PlaceIQ, Jonathan spent several years in the quantitative trading industry where he applied large-scale optimization and machine learning techniques to tick-level equity pricing data and developed several real-time trading algorithms and analytics platforms. He received his PhD in physics at Yale University.
Bob Liodice
President & CEO, Association of National Advertisers, Inc.; ARF Board Member
Bob Liodice is President & CEO of the Association of National Advertisers, Inc. (ANA). Previously, he was EVP, responsible for ANA member relations and business development. Prior to that, Bob was VP, Global Marketing & Sales for Grupo Televisa. He is a member of the board of directors of The ARF, the Advertising Council, and National Advertising Review Council, among others. Bob has a B.S. in accounting and management and an M.B.A. from New York University.
Mitch Lovett
Associate Professor, Marketing
The University of Rochester
Mitch Lovett is Associate Professor of Marketing at the University of Rochester. Mitch’s research develops quantitative models of consumers and firms to understand marketing phenomenon. His research studies targets advertising, advertising content and schedule choices, online and offline word-of-mouth, social media listening, and consumer learning.
Sherrill Mane
SVP, Industry Services, Interactive Advertising Bureau (IAB); ARF Board Member
Sherrill Mane is SVP, Industry Services, at Interactive Advertising Bureau (IAB) since 2007. She is responsible for numerous initiatives including spearheading agency relationships and overseeing the development of growth-oriented research for the interactive industry. Prior to IAB, she spent 14 years at Turner Broadcasting Sales. Sherrill holds a B.A. in sociology with a minor in Psychology from the Hebrew University of Jerusalem, Israel.
Carl Marci, M.D.
Chairman & Chief Science Officer
Innerscope Research
Carl Marci, M.D. is Founder, Chairman and Chief Science Officer of Innerscope Research. He has published numerous articles in peer-reviewed science journals, gives lectures internationally, and is a leader in the new fields of social and consumer neuroscience. He holds a B.A. at Columbia University, M.A. at Oxford University as a Rhodes Scholar, and M.D. at Harvard Medical School.
Tony Mardegain
Director, Shopper Insights
The Hershey Company
Tony Mardegain, Director of Shopper Insights at The Hershey Company, is responsible for the Walmart and Sam’s Club insights agenda. He has 16 years' of consumer and shopper insights experience developing and deploying shopper frameworks at leading CPG companies. Prior roles include Consumer Insights Director at PepsiCo and Shopper Insights Senior Manager at Kimberly-Clark.
Serge Matta
CEO & President
comScore, Inc.
Serge Matta serves as President & CEO of comScore, Inc. In this role, he provides leadership globally in developing product and business strategy, and enhancing client relationships and partnerships. Serge is a frequent speaker at industry events including CTAM, NCTA, and ad:tech.
Chad R. Maxwell
SVP, Research
Starcom MediaVest Group
Chad R. Maxwell, SVP of Research at Starcom MediaVest Group, has a passion for people and their relationships with technology and media. His team uncovers consumer insights, builds brand opportunities, and drives media productivity to solve business challenges. Chad’s clients include Kraft, Airbnb, and Samsung. Prior to this, Chad led Razorfish’s Research practice.
Daniel McDuff, Ph.D.
Principal Research Scientist
Daniel McDuff, Ph.D., is Principal Research Scientist at Affectiva and a Research Affiliate at the MIT Media Lab. At Affectiva, Daniel is leading the collection and analysis of the world's largest database of human emotions (currently with 8B+ data points). His work has received multiple awards and recognition from the industry including South-by-South-West Interactive and The Webby Awards. Daniel completed his Ph.D. in the Affective Computing Group at the MIT Media Lab in 2014 and has a B.A. and master’s from Cambridge University.
Carl F. Mela, Ph.D.
T. Austin Finch Foundation Professor of Marketing
Duke University
Carl F. Mela is the Finch Foundation Professor of Marketing at Duke University. Carl’s research addresses the long-term effects of marketing activity on brand equity as well as ecommerce. He holds an engineering degree from Brown University and a Ph.D. in marketing from Columbia University. Prior to his Ph.D., he held management positions at Hewlett Packard, Hughes Space and Communications, and Proxima Corporation.
Michael Menkes
Analytic Partners
Michael Menkes is a VP at Analytic Partners. Michael has been working in the Market Research industry for the past 14 years with a focus on analytics and turning data and models into insight and action. He has been involved in engagements worldwide, across a wide range of industries including CPG, retail, pharma, and hospitality. Mike is currently located in Analytic Partners’ New York headquarters overseeing the organization’s global delivery for key client relationships.
Satya Menon
Chief Marketing Scientist
Millward Brown North America
Satya Menon leads the Marketing Accountability area and Marketing Science operations of Millward Brown North America. Satya has a unique background that spans 20+ years of quantitative market research, consulting and academic research and teaching at top business schools in the U.S. She has substantial expertise in assessing marketing effectiveness, long-term and short-term ROI of advertising, and in connecting multiple data-streams to derive intelligent insights.
Courtney Moore
VP, Consumer & Customer Strategy Insights
Big Heart Pet Brands
Courtney Moore, VP of Consumer & Customer Strategy at Big Heart Pet Brands, has worked in insights for 20+ years in the U.S. and internationally – spanning categories such as lipstick, vodka and pet treats. In her current role, she supports their portfolio of pet brands and gets to work with her favorite type of consumers - cats and dogs. Prior to Big Heart, Courtney ran insights for Diageo Innovation and led global research for Avon.
Dave Morgan
CEO & Founder, Simulmedia; ARF Board Member
Dave Morgan is the CEO & Founder of Simulmedia. Prior to Simulmedia, he founded and ran TACODA, Inc., an online advertising company that pioneered behavorial online marketing, as well as Real Media, Inc., one of the world’s first ad serving and online ad network companies. Dave also previously served as EVP of Global Advertising Strategy at AOL.
Bryan Mu
Research & Analytics Lead
Bryan Mu is the Research & Analytics Lead for NBCUniversal's Cable Studio, UCP, a role that has a cross-portfolio purview since the content produced fuels all of of NBCU’s networks (USA, Syfy, Bravo, E!). Bryan provides both quantitative and qualitative research perspectives to help best position brands and content to a rapidly evolving audience, across all platforms, leveraging a variety of data sources. Prior to joining NBCU, Bryan was VP, Cable Research for Sony Pictures TV.
Ciju Nair, Ph.D.
VP, Analytic Consulting & Innovation
Millward Brown North America
Ciju Nair, Ph.D., is VP of Analytic Consulting & Innovation at Millward Brown North America. He has a unique background that spans 15+ years as an empirical modeler and marketing practitioner and extensive experience in traditional and digital media. Ciju also teaches marketing analytics at Northwestern University in Chicago.
Peter Naylor
SVP, Advertising Sales
Peter Naylor is SVP of Advertising Sales at Hulu where he oversees the company's advertising sales and sales operations functions. Prior to Hulu, Peter was an EVP of Digital Media Sales for NBCUniversal where, during his tenure, he ran digital advertising sales. Currently, Peter is the Founding Chairman for the IAB's Video Center of Excellence.
Mari Kim Novak
Rubicon Project
Mari Kim is currently CMO at Rubicon Project where she is responsible for leading the adoption of a unified platform for advertising across all screens, devices and formats. Prior to her role as CMO, Mari Kim was SVP of Global Advertising Solutions where she drove new business initiatives and key strategic relationships with buyers on the Advertising Automation Cloud.
Hillary Oestreicher
Millward Brown Digital
Hillary Oestreicher is VP, Millward Brown Digital. In this role, she works on driving insights across platforms and data sources leveraging both behavioral, attitudinal and purchase information. Previously, Hillary oversaw the execution of over 100 studies measuring integrated campaigns and helped integrate CrossMedia research and principles into other Millward Brown solutions.
Christian Paulsen
Director, Business Development
Dassault Systemes
Christian Paulsen is Director of Business Development at Dassault Systemes, a French global software company, of which Netvibes is a key customer. He has an extensive background in solving analytical problems around engineering and global product development. Christian has a keen sense for increasing efficiency and quality in both product and process, with a focus on helping companies solve problems in and around all things related to business processes.
Renana Peres
Associate Professor, Marketing
The Jerusalem School of Business Administration at the Hebrew University of Jerusalem
Renana Peres, Ph.D., is a faculty member at The Jerusalem School of Business Administration at the Hebrew University of Jerusalem. Her research focuses on exploring the diffusion of new products to the market, understanding how word of mouth is generated on brands, and how this word of mouth is translated into sales. Renana is also the Founding CEO of Persay Ltd., an Israeli high-tech firm focusing on development and implementation of algorithms for voice –based recognition. She holds a B.Sc. and M.Sc. in physics.
Raymond Pettit, Ph.D.
Chief Analytics Officer
Raymond Pettit, Ph.D. is Chief Analytics Officer for iTVX, Rentrak’s branded entertainment measurement service. In this role, he designs and implements analytical and research projects. He specializes in advanced analytics, modeling, and research solutions and services. Raymond holds a doctorate in social science research from the University of Illinois and has authored two books on marketing and advertising research as well as numerous white papers, articles, and conference presentations.
Tom Phillips
Tom Phillips is CEO of Dstillery, an ad tech pioneer that harnesses massive data sets from digital and mobile media to deliver brand-building audiences to major marketers. Prior to Dstillery, Tom spent three years at Google where he managed media platforms and the DoubleClick integration before establishing the Search & Analytics team to pioneer new uses of Google data on behalf of major advertising clients. He has a B.A. in applied math from Harvard and an M.B.A from Stanford.
David Poltrack
CRO, CBS Corporation; President, CBS VISION; ARF Board Member
David Poltrack is Chief Research Officer of CBS Corporation and President of CBS VISION. David designed and oversees CBS Television City at the MGM Grand in Las Vegas and is currently the chair of the board of directors at The ARF. He is also an adjunct professor at the NYU Stern School of Business and the Steinhardt School of Education. David is a graduate of the University of Notre Dame (B.A., magna cum laude, history), and NYU (M.B.A., marketing).
Lynn Power
J. Walter Thompson, New York
Lynn Power is President of J. Walter Thompson, New York (JWT). In this role, Lynn partners with Adam Kerj, the New York CCO, to lead the agency’s flagship New York office. They are responsible for driving industry-leading creative work, and overall strategic direction and growth. Previous to JWT, Lynn served as President & Managing Partner of Arnold New York. Prior to that, she held roles at BBDO, Grey New York and Ogilvy & Mather.
Matt Prohaska
Principal,; Former Programmatic Advertising Director
The New York Times
Matt Prohaska, Principal at Prohaska Consulting, has helped more than 30 companies with their digital sales, marketing, business development, and operational strategies. Most recently as Programmatic Advertising Director at The New York Times, Matt was responsible for all channel/indirect revenue for the digital properties of The New York Times in display, search, mobile, and video globally. He is a graduate of Syracuse University and its Newhouse School of Communications.
Ethan Rapp
SVP, Program Management
Ethan Rapp is SVP of Program Management at Simulmedia and is responsible for the company's Closed Loop Measurement programs. Ethan started his media career at DoubleClick Inc. and pioneered many research "firsts" in the digital media space, both at DoubleClick and then at AOL. He also previously ran the custom research group at Conde Nast Publications, overseeing advertising and editorial research for some of the largest magazine publications in the world as they made their transition into digital.
Florian Renz
Senior Manager
Advanced Business Solutions, GfK
Florian Renz is a Senior Manager at GfK Advanced Business Solutions department for GfK Panel Services Germany. Based on the single source approach, "GfK Crossmedia Link,” he is responsible for ad effectiveness studies for different media clients. Since 2008, Florian is the GfK Key Account Manager for Facebook in Germany. He holds a degree in sociology and business management with a focus on communication sciences from the University of Bamberg.
Beth Rockwood
SVP, Market Resources & Advertising Sales Research
Discovery Communications
Beth Rockwood serves as SVP, Market Resources & Advertising Sales Research at Discovery Communications. Based in New York, Beth oversees marketplace intelligence, and audience estimates and forecasting for Discovery's portfolio of linear and digital networks, as well as custom research for advertisers.
Colleen Fahey Rush
CRO, Viacom Media Networks; ARF Board Member
Colleen Fahey Rush serves as Chief Research Officer at Viacom Media Networks. In her role, she oversees Viacom Media Networks’ research groups, leading the company in cultivating insights into its target demographics from kids and teens, to young adults, boomer, and LGBT audiences. Colleen began her career at CBS, and then went on to serve as Director of Research at Telemundo, before becoming Associate Partner & Director of Research at J. Walter Thompson.
Lauren Salazar
Director, Social Media
Weight Watchers
Lauren Salazar, Director of Social Media oversees all aspects of Weight Watchers social media program for their presence across all social platforms. She has a passion for social media and emerging technology, and in her role, she is expected to understand how to use these platforms to drive business results while ensuring an engaging, consistent experience for all Weight Watchers social media communities. Prior to this, her background includes both digital marketing and editorial for companies including as Path Interactive and New York Media, home of
Jehwan Seo
Senior Engineer, Samsung Electronics Co., Ltd; Master Student, Seoul National University
Jehwan Seo is a Senior Engineer in Visual Display Division at Samsung Electronics and also studying as a Master Student in the Graduate School of Convergence Science and Technology at Seoul National University. As Senior Engineer, Jehwan has concentrated especially on the Bluetooth System Solution development for TV. His research as a Master Student with the User Experience Lab mainly focuses on differentiating user experience and convergence items based on the user research and life log.
Nikhil Shah
Measurement Lead, Northern Europe
Nikhil Shah is the Measurement Lead at Facebook where he leads advertising effectiveness measurement for clients in the German-speaking and Nordic countries of Europe. Nikhil also led development of the Facebook Data Link with GfK to enable cross-device measurement on a panel. He studied philosophy and politics at Oxford University, social research methods at the London School of Economics, and statistics at Birkbeck College, University of London.
Aaron Shapiro
Aaron Shapiro is CEO of Huge, where he focuses on helping companies to reimagine how they interact with their customers and manage their businesses in the digital economy. He is also the author of Users, Not Customers, published to critical acclaim by Portfolio/Penguin in 2011. Aaron has been recognized as one of New York’s leading tech influencers in Crain’s New York Business’ "40 Under 40" list. Prior to Huge, Aaron spent more than a decade as a technology entrepreneur, venture capitalist and management consultant. He holds an M.B.A. from Columbia University Graduate School of Business and a B.A. in economics from Harvard University.
Howard Shimmel
CRO, Turner Broadcasting, Inc.; ARF Board Member
Howard Shimmel is Chief Research Officer for Turner Broadcasting System, Inc. In this role, Howard oversees day-to-day management of the company’s television and digital research professionals supporting the domestic Turner networks and businesses. Previously, Howard was SVP of Ad Sales & Sports Research for TBS, Inc. Over the span of his career, Howard has developed research expertise related to technology adoption, methodology and advertising’s impact on sales. He holds a B.S. from the State University of New York at Stony Brook.
Adam Shlachter
Chief Investment Officer
Bio coming soon.
Barbara Singer
VP, Advertiser Insights & Strategy
Barbara Singer is VP of Advertiser Insights & Strategy for ESPN. She advises ESPN’s Sales team, leading innovative research for insights that drive revenue. Barbara was previously a media strategist with Kraft Foods and J. Walter Thompson.
Brad Smallwood
Head of Measurements & Insights, Facebook; ARF Board Member
Brad Smallwood is Head of Measurements & Insights at Facebook. Prior to Facebook, Brad was the General Manager of Yahoo’s multi-billion dollar display advertising marketplace. With companies like Namezero, AllAdvantage, and Revcube, he developed a series of state-of-the-art ad targeting and ad serving techniques. Prior to his transition to online, Brad was one of the early innovators in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
Nancy Smith
President & CEO
Analytic Partners
Nancy Smith, President and CEO of Analytic Partners, founded this organization in 2000 and is proud to lead the world’s largest independent global marketing and analytics consultancy. Previously, she worked at ASI (now Ipsos ASI) and Clairol (now P&G) where she managed marketing insights projects, teams, and vendors. Nancy has an M.B.A. from the University at Buffalo School of Management, with a focus on econometrics, marketing, and international business.
Jasper Snyder
EVP, Research & Innovation: Cross-Platform & Media
Jasper is EVP, Research & Innovation at The ARF where he focuses on cross-platform media consumption and measurement. Prior to The ARF, Jasper worked in Ipsos’ Strategy Partner Group. Jasper holds a degree in law and French law from the London School of Economics, a master’s in tax law from Queen Mary, University of London, and a Diplome d’Etudes Juridiques from Strasbourg University.
Jim Spaeth
Chief Product Officer
Jim Spaeth is currently Chief Product Officer at Reality Mine. Previously, Jim was Partner at Sequent Partners, which he co-founded over ten years ago. During this time, he has consulted on media and brand metrics, including ROI, for many of the country’s foremost media, associations and marketers. Jim also founded USA TouchPoints. Prior to co-founding Sequent Partners, Jim has served as a president of The ARF.
Dan Stein
SVP, Analytics Services & Product Strategy
Crossix Solutions
Dan Stein is SVP of Analytic Services & Product Strategy at Crossix Solutions and is responsible for driving innovation across the Crossix product suite, including Digital and TV-based solutions. Prior to joining Crossix, Dan spent eight years at Digitas and Digitas Health, where he led the Strategy and Analysis group in New York. He has over 16 years' of digital, direct, and healthcare marketing experience.
Jill Stetkiewicz
‎Senior Program Manger Marketing
Office Depot
Jill Stetkiewicz is Senior Program Manager at Office Depot. In this capacity, she has led analytic initiatives for Office Depot across merchandising and marketing teams for two years. She manages the Marketing Mix Modeling initiative, working to integrate analytics across Office Depot and Office Max. Jill works cross-functionally with channel owners to drive business activation from marketing mix insights.
Radha Subramanyam
President, Insights, Research, & Data Analytics, iHeartMedia; ARF Board Member
Radha Subramanyam is President of Insights, Research, & Data Analytics at iHeartMedia. She previously served in senior executive roles at Yahoo! and MTV Networks and was one of the founding leaders of a new Analytics and Consulting practice at Nielsen. Radha began her media career at NBCUniversal and prior to that, served on the graduate faculty of NYU. She holds a Ph.D. in radio, television, and film from Northwestern University.
Margo Swadley
Managing Director, UK TV & Video Measurement
Kantar Media
Margo Swadley is Managing Director of UK TV & Video Measurement at Kantar Media. In this role, Margo is responsible for Kantar’s contracts to provide measurement services to BARB, the UK industry body for TV measurement. Before joining Kantar Media in 2015, she worked at BBC for seven years as Director, Marketing & Audiences, BBC Charter & Acting Director of Audiences.
Rolfe Swinton
Co-Founder & CRO
Rolfe Swinton is Co-Founder and Chief Research Officer at RealityMine, a mobile technology company that develops powerful behavioral data collection and analytics tools and that provides syndicated behavioral data from over 20 markets. Rolfe is also the Co-Founder of Lumi Mobile, a pioneer in mobile-based market research.
Alice Sylvester
Chief Growth Officer
Alice Sylvester is currently Chief Growth Officer at Reality Mine. Previously, Alice was a Partner at Sequent Partners. Alice has been very involved in industry ROI initiatives, metrics development, and cross-media measurement. Alice also founded USA TouchPoints. Prior to Sequent Partners, Alice has held positions in research and planning at major advertising agencies and served as a past chairman of The ARF board of directors.
Stephanie Tangeman
Campaign Effectiveness Lead; Intel Insights & Market Research
Stephanie Tangemen is Campaign Effectiveness Lead of Intel Insights & Marketing Research. In this role, she leads several aspects of campaign effectiveness measurement for Intel’s consumer campaigns, covering TV, digital, print, and social media. She has over 15 years of marketing experience at Intel and has managed product marketing teams as well as held roles in the company’s operations.
Kim Terca
Director, UX & Press Relations
Kim Terca leads marketing and PR for Netvibes, “The Dashboard of Everything” that delivers news and social media monitoring, analytics and automated reporting for agencies and brands. An experienced tech PR practitioner, Kim has worked with some of the major leading companies in big data and analytics. Kim is a graduate of Harvard University and resides in San Francisco.
Shawna Thayer, Ph.D.
Senior Director
Analytic Partners
Shawna Thayer, Ph.D., leads the Retail practice for Analytic Partners, a global marketing consulting firm headquartered in New York City. She works with clients to develop analytic innovation in big data environments and stresses the importance of driving business improvement so clients make effective use of their data assets.
Jonathan Tice
Joanthan Tice, SVP of Client Development at FocusVision has more than 12 years of experience in online marketing research and brings a wealth of knowledge to his position. Prior to joining the FocusVision team, Jonathan served as VP of Sales and Marketing at Authentic Response. He is a regular speaker at industry events including CASRO and MRA He holds a B.S. from Boston College.
Nicole Tramontano
Senior Research Director
Turner Broadcasting, Inc.
Nicole Tramontano is a Senior Ad Sales Research Director at Turner Broadcasting covering Adult Swim, Cartoon Network, Boomerang, and truTV. Previously, Nicole worked at ABC and Telerep, also in the Ad Sales Research divisions. She holds a master’s in business administration in marketing from the Zicklin School of Business at Baruch and a bachelor of arts in English with a creative writing focus from Fairfield University.
Bill Tucker
EVP, Media Practice, American Association of Advertising Agencies (4A's); ARF Board Member
Bill Tucker joined the 4A’s in 2014 as EVP of Media Practice. He serves as the association’s liaison with industry media; oversees the media and data community, task forces, committees and forums; and orchestrates strategic partnerships and programs for the Transformation conference and Data Summit. Prior to the 4A’s, Bill held top leadership roles at Starcom MediaVest Group.
Duane Varan, Ph.D
Duane Varan, Ph.D., is CEO of MediaScience, a role he holds concurrently with his appointment as Professor and Executive Director of Audience Labs at Murdoc University in Austraila. He is also facilitator of the ESPN Lab in Austin, Texas. Duane is the recipient of numerous awards including the Australian Prime Minister's University Teacher of the Year Award and is a pioneer of new audience research methods, particularly those integrating new neuro measures.
Hannu Verkasalo
Verto Analytics, Inc.
Hannu Verkasalo is the CEO of Verto Analytics, Inc., a pioneer in digital multi-screen media measurement services with customers across financial services, digital properties, device manufacturers and advertisers. Hannu’s previous venture, mobile analytics firm Zokem, was acquired by Arbitron in 2011.
Michael Vinson, Ph.D.
EVP, Statistical Operations & Data Science
Michael Vinson, Ph.D., is EVP of Statistical Operations & Data Science at Rentrak. In this role, he develops the science, statistics, and systems that make Rentrak’s TV products and services unmatched in granularity and stability. Previously, Michael held positions at Starcom MediaVest Group and erinMedia. He has a Ph.D. in theoretical physics from the University of Chicago and completed his postdoctoral work at Syracuse University in physics.
Malaika Walls
Director, Market Research
Sesame Workshop
Malaika Walls is the Director of Market Research at Sesame Workshop, the non-profit educational organization behind Sesame Street. In this capacity, she is responsible for overseeing primary consumer research and disseminating insights to support the Sesame Street brand. Prior to Sesame Workshop, Malaika spent a decade at Showtime Networks Inc. in the Consumer Research Group. Malaika holds a bachelor’s in biology from the University of Louisville.
Eric Weisberg
Executive Creative Director
J. Walter Thompson, New York
Eric Weisberg, Executive Creative Director at J. Walter Thompson New York, is a pioneer in creating the first fully-integrated creative group to work seamlessly on traditional, digital and CRM advertising. The groundbreaking work from his team is regularly recognized in throughout the industry worldwide – including the first-ever Gold Lion for Mobile at Cannes, People’s Voice Webby Award and Gold at the Clio Healthcare Awards. Eric is a frequent writer, speaker, and panelist on advertising and innovation.
Brian West
Director, Multiplatform Measurement Strategy
Disney ABC Television Group
Brian West is Director of Multiplatform Measurement Strategy in ABC Research, where he’s responsible for telling the story of ABC’s multiplatform viewership through the use of existing data sets and new measurement opportunities. Brian leads a team who act as strategic advisors for new initiatives around traditional and digital media, with a focus on both measuring and monetizing ABC’s viewership.
Leslie Wood
Nielsen Catalina Solutions
Leslie Wood is Chief Research Officer at Nielsen Catalina Solutions where she is responsible for research and development. Leslie has a long history of involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo. She is treasurer of the Market Research Council, secretary of the Advertising Research Council, and Nielsen’s liaison to the Center of Research Excellence’s ROI Committee.
Bob Woodard
Founding Partner
Deep Relevance Partners, LLC
Bob Woodard is Founding Partner at Deep Relevance Partners, LLC. Bob is recognized by the industry for thought leadership and the unique ability to address complex business challenges through state-of-the-art research approaches and inspired, strategic application. Previously, Bob was VP of Global Insights at the Campbell Soup Company and held senior insights positions at The Coca-Cola Company and Frito-Lay. He also previously served as EVP, Ad Effectiveness at The ARF and is a winner of a 2011 Gold “ARF Great Mind Award.”
Tim Wright
Senior Director, Product Management
Quantcast Measure
Tim Wright is Senior Director of Product Management for Quantcast Measure, the leading direct audience measurement solution for publishers. Tim previously managed product at Google, and was also a co-founder at Datalogix.
Becky Wu, Ph.D.
Senior Executive VP
Luth Research
Becky Wu, Ph.D., joined Luth Research in 2001 and is currently Senior Executive VP. She brings unique perspectives in a wide array of research practices, particularly in the areas of digital tracking for advertising effectiveness, new product development, media measurement, as well as branding and marketing strategies.
Pranav Yadav
Neuro-Insight US, Inc.
Pranav Yadav, CEO of Neuro-Insight U.S., is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. He was recently named by Forbes as one of the “Top 30 Under 30” for marketing. Previously, Pranav worked at ReD and Goldman Sachs. He holds degrees in mathematics, physics, and economics from Carleton College.
Andrea Zapata
VP, Global Research & Analytics
Andrea Zapata is VP of Global Research & Analytics for Vevo. In this role she leads the research efforts for Vevo’s Digital Sales, Content and Programming, Product and Technology and International divisions. Prior to Vevo, Andrea was Ad Sales Research Lead at Hulu. Andrea has also held various research roles at ESPN, where she gained a rich experience developing insights for emerging ESPN TV and Digital networks.
Lauren Zweifler
SVP, Advertising Sales, Research & Strategy
NBCUniversal Lifestyle Networks
Lauren Zweifler is SVP of Ad Sales Research & Strategy for NBCUniversal Lifestyle Networks (Bravo, E!, Esquire, Oxygen & Sprout). Lauren has extensive research experience spanning linear & non-linear platforms. Most recently, she was VP of Research & Strategy at Screenvision where she led the development of customized strategic research. Lauren also previously held advertising research roles at AMC, Discovery & Turner.