California Agritourism Summit
September 23 - 25, 2026 • San Luis Obispo County, CA
Program
Program is subject to change. Additional details will be available as conference planning continues.
Wednesday, September 23, 2026
The Ava Hotel Paso Robles, 944 Pine St, Paso Robles, CA 93446
12pm-1pm: Registration
1pm-1:30pm: Welcome
1:30pm-2:30pm: Opening Panel Celebrating California Agritourism (click link to learn more)
3:00pm-4:00pm: Breakout Sessions (click below links to learn more)
- Keeping Visitors Safe and Protecting Your Business: Introducing the New Visitor Safety & Emergency Preparedness Toolkit for California Agritourism Businesses
- Tap into the Slow Food audience: Leveraging Terra Madre Americas to draw visitors to your region’s farms
- More to come!
5:30pm-7:00pm: Networking Reception hosted by California Grown at Bottle Shop Public Market, 1102 Railroad St, Paso Robles, CA 93446
Thursday, September 24, 2026
Arrive and depart from The Ava Hotel Paso Robles, 944 Pine St, Paso Robles, CA 93446
8:30am-4:30pm: Workshop on Wheels farm tours (visit the Workshops on Wheels page for more information)
Friday, September 25, 2026
The Ava Hotel Paso Robles, 944 Pine St, Paso Robles, CA 93446
8:00am-8:30am: Welcome
8:30am-10:30am: Breakout Sessions
Breakout Session I (click below links to learn more)
- Working with Influencers to Increase Your Income For Real
- Agritourism and the Growing Experiential Tourism Landscape
- Investing in Agritourism Strategic Planning and Land Conservation with SALC Funding
Breakout Session II (click below links to learn more)
- Develop On-farm Educational Offerings with CDFA’s Farm to School Incubator Grant Program
- The New Digital Landscape: Getting Seen By Consumers + AI
- AB 518 Creates Opportunities for Camping-Based Agritourism: What the Bill Says and How Counties Can Opt-in
10:30am-11:30am: Farm to Policy: Supporting Agritourism That Works for Farmers (click link to learn more)
11:30am-12:00pm: Regional Roundtable Discussions
12:00pm-1:00pm: Lunch
1:00pm-2:00pm: Closing Panel and Listening Session: The Future of Agritourism in California: Perspectives from State Agency Leadership (click link to learn more)
2:00-2:30pm: Closing
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