California Agritourism Summit 

September 23 - 25, 2026

San Luis Obispo County, CA

Strengthening Agritourism Together

Overview
The California Agritourism Summit brings together leaders, experts, and practitioners to connect, learn, and engage. Through keynote speakers, panel discussions, breakout sessions, and farm tours, participants will gain practical tools and inspiration to strengthen agritourism in California.

Who Should Attend
Many stakeholders are critical to the success of agritourism. The 2026 California Agritourism Summit’s program has been tailored to the following audiences:

• Agricultural producers currently offering agritourism
• Public agency staff
• Tourism/travel industry professionals
• Economic development professionals
• Policy makers
• Agricultural support providers or groups (producer organizations, extension, non-profits, etc.)

Support the Summit
Please contact the UC ANR Program Support Unit to learn more about how you can become a Summit Supporter.

Be the first to know when registration opens, the agenda is announced, and secure early bird pricing by completing the above Interest Form.

Funding for the California Agritourism Summit was made possible by a grant agreement from the U.S Department of Agriculture (USDA) Agricultural Marketing Services and supported by USDA/NIFA under Award number 2023-70027-40445.

Photo courtesy of Brittany App.