Program

* Additional program details will be published as they become available.

 

Wednesday, May 14, 2025

Flower Fields at Carlsbad Ranch, 5704 Paseo Del Norte, Carlsbad, CA 92008

7:30 am - 8:00 am       Summit Check-in, Flower Fields at Carlsbad Ranch

8:00 am - 5:00 pm       Workshop on Wheels (click link for tour details)

5:00 pm - 6:30 pm       Networking Reception hosted by California Grown, Flower Fields at Carlsbad Ranch

 

Thursday, May 15, 2025

California Center for the Arts, Escondido, 340 N Escondido Blvd, Escondido, CA 92025

7:30 am - 8:30 am       Arrival, Breakfast, & Networking

8:30 am - 9:00 am       Welcome

9:00 am - 10:30 am     The Future of California Agritourism: Exploring Industry Insights and Opportunities from a Statewide Perspective

Speakers:

10:30 am - 10:40 pm   Break


10:40 am - 12:00 pm   Concurrent Sessions

10:40 am - 12:00 pm   Supporting Agritourism Development through County Regulatory Frameworks and Tourism Investments (click link for session details)

Speakers:

  • David Lackie, Supervising Planner, County of Santa Barbara
  • Terry Selk, Executive Director, Visit Yolo

10:40 am - 11:20 am   Marketing Your Agritourism Business (click link for session details)

Speaker:

  • Michelle Kelleher, DezignPea

11:20 am - 12:00 pm   Managing Liability and Visitor Safety for Your Agritourism Business (click link for session details)

Speaker:

  • Craig Underwood, Underwood Family Farms

12:00 pm - 1:20 pm     Lunch & networking

1:30 pm - 2:30pm        Collaborative Marketing: Farm Trails, Food Trails, and Open Farm Events (click link for session details)

Speakers:

  • Vivien Straus, Cheese Trail
  • Carolyn Roberti, Sierra Valley Art & Ag Trail
  • Carmen Snyder, Sonoma County Farm Trails

2:40 pm - 4:00 pm       Roundtable discussions (click link for session details)

4:00 pm - 4:30 pm       Closing