Program

* This program is subject to change. Additional details will be available as conference planning continues.

Wednesday, May 14, 2025

The Flower Fields at Carlsbad Ranch, 5704 Paseo Del Norte, Carlsbad, CA 92008 

8:00 am - 9:00 am       Summit Check-in

9:00 am - 5:00 pm       Workshop on Wheels*

5:00 pm - 7:00 pm       Networking Reception hosted by California Grown, The Flower Fields at Carlsbad Ranch 

* Attendees will visit several San Diego County farms, learning about their agritourism operations, including best practices, opportunities, and challenges. All workshops arrive and depart from The Flower Fields at Carlsbad Ranch. 

Thursday, May 15, 2025

California Center for the Arts, Escondido, 340 N Escondido Blvd, Escondido, CA 92025

7:30 am - 8:30 am       Check-in and breakfast

8:30 am - 8:45 am       Welcome

8:45 am - 10:30 am     Open remarks and panel discussion moderated by Secretary of the California Department of Food and Agriculture, Karen Ross

10:40 am - 12:00 pm   Breakout sessions*

12:00 pm - 1:20 pm     Lunch and networking

1:30 pm - 2:30pm        General Session

2:40 pm - 4:00 pm       Roundtable discussions

4:00 pm - 4:30 pm       Closing 

* Breakout sessions will include presentations and roundtable discussions covering topics such as: supporting agritourism development, collaborative marketing, marketing and risk management for your agritourism business.