We'll see you next year!
May 13-15, 2026
Chicago
Restaurants Rising at MEG 2025:
Leading the Way in Restaurant Marketing
MEG 2025 brought together more than 280 marketing leaders, including 175 operators from over 120 restaurant brands, for two days of fresh ideas, honest conversation, and unique insights. From headline speakers like Mike Cessario of Liquid Death, food critic Keith Lee, and Chili’s CMO George Felix, to in-depth discussions on brand loyalty, AI, digital strategy, and menu innovation, the event explored the forces reshaping restaurant marketing.
See the energy, insights, and connections for yourself, check out our event gallery.
Who You'll Meet at MEG
Marketing is complex and dynamic, which also sums up our attendees. With half of our attendees from large restaurant chains and the other half from local independents, MEG represents a true cross-section of the restaurant industry.
Build your network with professionals from the C-Suite to Directors and Managers, focusing on key areas like brand, digital, consumer, and field marketing.
Join a Year-Round Network
When you attend MEG, you’re not just attending a conference—you’re joining a community. MEG attendees become part of a powerful professional network, where collaboration and knowledge-sharing continue long after the event.
Agenda
The 2025 agenda covered key topics like AI, loyalty programs, and brand partnerships. With roundtable discussions included, the agenda offered plenty of opportunities to collaborate and learn directly from other marketers in the restaurant industry. Check out the details.
Opening Keynote
Mike Cessario
Founder and CEO of Liquid Death
Advertising presents endless opportunities, but standing out requires more than just clever ideas. In this session, he'll share how embracing an entertainment-first approach to marketing can transform brand awareness and loyalty, generating remarkable results in today's fast-moving media landscape.
Closing Keynote
Amanda Brinkman
Creator, Producer and Host of the Emmy-nominated Small Business Revolution (HULU); Award-winning Marketing Executive and Storyteller
In today’s restaurant industry, where stress is high, turnover is common, and staying competitive feels relentless, it’s easy to lose sight of the deeper “why” behind what we do. In this keynote, Amanda won’t just talk about finding purpose—she’ll challenge you to rethink what purpose even means.
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