Here’s What We Are Talking About

guidED is about taking you from where you are, to where you want to go next. Our Experts have been asked to tackle topics to support not only your leadership journey, but also the health of your practice team and business. With workshop-style learning, our goal is to educate and inspire, while giving you the ability to determine in real time how you will implement what you are learning in a way that fits with your world. It's what guidED is all about.

“Good Enough” is Never Good Enough:
Redefining Success in Veterinary Leadership
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What happens when you combine driven, type A professionals who are passionate about veterinary medicine, with the classic “see one, do one, teach one” mentality that is pervasive in our education systems? In many cases it leads to rampant perfectionism and either solidifies or creates a fixed mindset that results in feelings of “I’m not enough and I never will be”.

Thankfully, we can change the age-old narrative. To thrive in veterinary medicine and business, we must equip ourselves and our teams with the skills that will allow us to separate who we are, from what we do, by shifting our mindset around failure. We must begin to see imperfect outcomes as opportunities to learn and grow instead of a statement about our worth. In this session, Dr. Charles will show you how to begin extricating your identity from your performance as a leader, so you can bring your best self to work without fear of failure or the pressure to be perfect.

The Art of Affordability:
Marketing Strategies That Build Trust and Treatment Compliance
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Now more than ever, economic uncertainty plays a part in when and how we get to deliver care. We’ll dive into how to make your practice more accessible—and more appealing—without lowering your standards or your prices. First, we’ll unpack what affordability really means, exploring what available tools and resources make sense for you to increase compliance, reduce financial stress, and build client trust.

Then, we'll strategize on how to successfully incorporate them into your day-to-day, and how to position your clinic's messaging on this sensitive issue (across channels and team members), so that it works for YOUR practice and YOUR people. Last but not least, we'll workshop it with actionable templates, tools and top tricks to take this concept from wishlist to done-list for your practice.

What You'll Learn:

• How to redefine affordability beyond discounting – and understand its role in client trust and care compliance.
• Which key tools can improve perceived and actual affordability – and more importantly, how to successfully implement them.
• How to market these solutions effectively using a multimodal, consistent strategy across digital and in-clinic platforms.
• How leaders can drive home the importance of proactive, transparent communication about costs and financial stress in the client experience.
• Actionable steps to align messaging, reduce barriers to care, and improve team efficiency.

No More Wingin’ It:
Annual Planning that Works 
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Ditch the clunky, top-down planning sessions and discover how to build an annual plan that actually drives progress—with clear goals, shared ownership, and full team engagement. In this two-part, hands-on workshop, you’ll learn how to lead a planning session that taps into your team’s strengths, aligns with your mission and values, and sets the stage for a year of clarity, accountability, and momentum. Say goodbye to the dusty SWOT template, and hello to practical, collaborative tools your whole team will love; helping them to understand what matters, why it matters, and who owns what—so your big ideas don’t stay stuck on paper.

What You’ll Learn:

• How to facilitate a team conversation that reviews and re-centers your mission, vision, and values.
• How to use reflective tools to identify wins, gaps, and roadblocks without relying on a traditional SWOT analysis.
• How to guide your team in selecting 3 practice-wide goals, and assign ownership based on team strengths.
• How to build/create a goal-driven annual calendar that connects your strategic priorities to marketing, training, and operational planning.

This will allow you to leave guidED feeling confident in your ability to run your own collaborative annual planning session with your team (driving clarity, increasing buy-in, and setting the tone for accountable, energized execution).

Too Busy to Breathe?
5 Science-Backed Shifts to Expand Your Capacity and Lead with Ease 
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We’re hearing it more and more in veterinary medicine: “I just don’t have the capacity for that”. Whether it’s time, energy, desire, patience, or focus—you feel stretched thin and maxed out yet still show up and give it your all.

This experiential session offers a radical reframe: Instead of trying to fix or optimize everything (and everyone) around you, what if true capacity is built from the inside out? Discover how small shifts in awareness, breath, and behaviour can profoundly expand your ability to cope, lead, and thrive—at work and beyond.

Blending science-backed tools, breathwork, and the ADKAR change model, Dr. Shona and Loretta will guide you through five steps that shift you out of chronic stress and depletion into clarity, creativity, and sustainable energy—so you can lead without losing yourself and finally feel like you can breathe again.

What You’ll Learn:

• Why you keep hitting your limit—and how to interrupt cycles of overwhelm and dis-ease.
• How simple breathwork and heart science can profoundly improve your focus, energy, and emotional bandwidth in real time (and what it feels like!).
• A 5-step process to support your personal wellness, deepen team connection, and help you lead with more ease.