Donor-Centered Fundraising lays the foundation for successful United Way fundraising, including workplace campaigns. Learn specific tools and tactics to engage corporate partners and individual donors in the workplace and beyond.  Bring these tools back to your local United Ways to strengthen your year-round fundraising, campaigns and overall revenue performance. This is a must-attend–you don’t want to miss out on 2019’s most popular course! 




While this program was designed with the resource development professional in mind, the content is highly relevant to a wide range of functional areas. Some local United Ways have sent cross-functional teams to attend, ensuring the opportunity for on-site collaboration. Effective fundraising integrates impact, resource development and marketing and communications. There is tremendous benefit for the resource development professional and the content is particularly remarkable when two or three major functional areas attend together.

Standard participant registration cost for this program is $595. Before each program is confirmed (typically 4-6 weeks before the program dates), registrants receive $100 off!

As you plan, keep in mind that this event is eligible for flexible credit use! Check out the flexible credit policy (United Way Online access required) for details about flexible credits. 


  • United Way Network-Wide Strategy and Business Model
  • Donor Constituencies and Donor Segmentation
  • Product Development
  • Year-Round Communications
  • Corporate Engagement Model: Employee Engagement, Social Impact, and Brand Reputation Lift
  • Give. Advocate. Volunteer.
  • Donor Data
  • Account Planning and Analysis
  • Account Prioritization
  • Account Goal Setting
  • CEO Visits
  • Third Party Processors


By attending Donor-Centered Fundraising, you may be eligible to receive 14 points from the Certified Fund Raising Executive International (CFRE) (subject to approval and change by CFRE).


"[Donor-Centered Fundraising] was so much more than I expected! After eight years at my local United Way, this course was just what I needed to renew my energy and confidence. This has spilled over to my team too – we have been busy reimagining our corporate relationships, using data differently (and more effectively!), refocusing on our donors as our customers and lighting a fire under our campaign volunteers! The best part, though, was the people – I left feeling connected to and supported by the UWW team and my peers from local UW’s across the country. Hands down, a great experience."


"Fantastic learning opportunity! Great way to connect with UWW team, as well as your UW counterparts throughout the country. Whether you're brand new to UW or simply need a refresher, this seminar is worth it. You leave with amazing, hands-on tools that you can use to inform your work, you can bounce ideas and best practices off one another, and most importantly, all the ways you can become an indispensable community partner to the companies and donors United Way serves."

“Overall, I think this training is HIGHLY effective for resource development/community impact/marketing staff and CRITICAL to succeeding in these roles and [the] United Way system overall.”

“As a newer United Way employee, I appreciated learning about aspects of the organization that I had no idea about (GCL, campaign cabinets, etc.). I came into the organization at the height of campaign season, so a lot of the methodology and practices were foreign to me. I now have a better grasp of the ‘why’ behind what we do and feel well-equipped to move forward into the 2019 fiscal year.”