Agenda-at-a-Glance*
Monday, December 12 - Session Details
| Time | Pre-Conference Intensives | |||
|---|---|---|---|---|
| 8:30am - 9:00am | Networking Breakfast | |||
| 9:00am-11:45am | Unraveling the Mystery of Real-time Marketing Adv,B2B,B2C |
Start Segmenting Your Email Program Tomorrow Int,B2B,B2C |
||
| 12:00pm-1:30pm | Keynote Luncheon & Roundtable: Tim McGuire, Senior Partner, McKinsey & James Maniyka, Senior Partner, McKinsey | |||
| 1:45pm-4:30pm | Enterprise Loyalty 101 – A Half-Day Primer on the Hottest Concept in Loyalty Int, B2B, B2C |
Marketing ROI in a Digital World: New Techniques To Handle Traditional and Emerging Media Int, B2B, B2C |
"Ouchless" B2B Marketing and Sales Analytics Int, B2B |
|
| 4:30pm-6:00pm | Grand Opening Reception in the Exhibit Hall | |||
Tuesday, December 13 - Session Details
| Time |
ANALYTICS & MODELING |
DATABASE MARKETING |
INTERACTIVE MARKETING |
CUSTOMER ENGAGEMENT, LOYALTY & RETENTION Track Sponsor: |
TECHNOLOGY FOR TODAY & TOMORROW Track Sponsor: |
|---|---|---|---|---|---|
| 7:30 AM -8:00 AM | Networking Breakfast | ||||
| 8:00 AM -9:00 AM |
Discover Hidden Opportunities with Multi-dimension Lift Reports Int, B2C, CS |
Aligning Sales and Marketing with Lead Scoring & Nurturing Strategies Int, B2B, CS |
Leveraging Web Analytic and Social Data to Enhance CRM Database Analytics Fun, B2C, CS |
Start Winning Customers Back BEFORE They Leave Int, B2B, B2C, CS |
How to Optimize your Customer Database for Analytics & Business Intelligence Int, B2B & B2C, CS |
| 9:15 AM -10:15 AM | Keynote: Rajiv Narang, Executive DIrector, Social Media and Marketing Innovation, Dell | ||||
| 10:15 AM - 11:00 AM | Break in the Exhibit Hall | ||||
| 11:00 AM -12:00 PM |
Strategic Data Sourcing And Optimization: AARP Case Study Adv, B2C, CS |
3 Step Approach To Improving Customer Experience & Driving Engagement
Int, B2B, B2C
|
LA Kings Win Fan Loyalty: Tips from Sports Marketing Pros Int, B2B, B2C, CS |
It’s All About Me: How Metro Personalized Its Way to Growth
Int, B2C, CS
|
The Impact of Advanced Advertising on Marketing Operations & Effectiveness Int, B2C, CS |
| 12:15 PM -1:30 PM | NCDM 2011 Database Excellence Awards Luncheon | ||||
| 1:30 PM -2:10 PM | Dessert with the exhibitors | ||||
| 2:15 PM -3:15 PM |
Quantifying the "Buzz" Effect: Integrating Social Media with Loyalty & Defection Models Int, B2C, CS |
How Will Privacy Regulation Impact Your Business, Marketing & Brand in 2012 and Beyond? Int, B2B, B2C |
Increased Pay Per Click Profits Using Click Attribution Data Adv, B2B, B2C |
Engaging and Maintaining Your Customer Relationships Int, B2B, B2C, CS |
The DMP Imperative: A Foundation for Customer Centric Marketing Int, B2B, B2C |
| 3:30 PM -4:30 PM |
Maximize ROI with Strategic Internet Lead Acquisition Int, B2C |
How Road Scholar Hit the Bull’s-Eye with Better Customer Targeting Strategies Int, B2C, CS |
Cross-Channel Lifecycle Marketing for Today’s New Marketer Adv, B2C, CS |
Customer Loyalty: Beyond the Program Int, B2C |
Solutions Showdown: See 3 Different Solutions that Integrate MDB, Campaign Management and Social Media Adv, B2B, B2C |
| 5:00 PM-7:30 PM | Casino Royale Networking Reception | ||||
Wednesday, December 14 - Session Details
| Time | ANALYTICS & MODELING Track Sponsor: |
DATABASE MARKETING |
INTERACTIVE MARKETING |
CUSTOMER ENGAGEMENT, LOYALTY & RETENTION Track Sponsor: |
TECHNOLOGY FOR TODAY & TOMORROW Track Sponsor: |
|---|---|---|---|---|---|
| 7:30 AM -8:00 AM | Networking Breakfast | ||||
| 8:00 AM -9:00 AM |
The Second Wave of Multivariable Testing Adv, B2B, B2C |
Managing a Successful MultiChannel CRM Program Int, B2C, CS |
Measuring the Impact of Mobile Websites Int, B2C, CS |
How Staples Successfully Bridged Analytics with Campaign Execution to Better Service Their Customers Int, B2B, B2C, CS |
Solutions Showdown: Marketing Automation Int, B2B |
| 9:15 AM -10:15 AM | Keynote: Phil Hussey, President & Managing Partner, 89 Degrees | ||||
| 10:15 AM -11:00 AM | Visit with Exhibitors | ||||
| 11:00 AM -12:00 PM |
Lessons in Customer Segmentaion for Direct Response Marketers Int, B2C, CS |
B-to-B email: Lead Generation Made Easy Adv, B2B, CS |
Using Social & Customer Data to Improve Email Relevancy Int, B2B, B2C, CS |
Return-On-Engagement: A Loyalty-Based Measure of Cross-Channel Marketing Adv, B2C, CS |
How Will Deep Q&A Technology Impact The Use Of Analytics In Marketing? Adv, B2B, B2C |
| 12:15 PM-1:30 PM |
Lunch with Exhibitors |
||||
| 1:45 PM -2:45 PM |
This Isn’t Your Mother’s Relationship Marketing (RM) Adv, B2B, CS |
Building the Bridge Between Data and Successful Multichannel Marketing Programs Int, B2C, CS |
5 Social/Mobile Measurement Strategies And 10 Case Studies That Will Revolutionize Your Marketing Adv, B2B, B2C |
Using Relevancy to Compete Against Price: The Award Winning mySpecials Program Int, B2C |
Creating an Intelligence Driven Culture
Int, B2B, CS |
| 2:50 PM -3:50 PM |
Incremental Behavior Modeling: Let Me Count The Ways Int, B2B, B2C |
New Best Practices for Opt Out Management
Fun, B2C
|
Valuing Social Media: Formulas and Strategies for Building an Accurate ROI Model Int, B2B, B2C |
Seven Steps to a Healthy Loyalty Transformation: Research and Revelations Int, B2B, B2C |
Why Web Data Matters and How To Consume It Efficiently
Fun, B2B, B2C
|
*Check back periodically for updated session information
