NCDM 2011
 

Agenda-at-a-Glance*

Monday, December 12 - Session Details

Time Pre-Conference Intensives
8:30am - 9:00am Networking Breakfast
9:00am-11:45am Unraveling the Mystery of Real-time Marketing
Adv,B2B,B2C
Start Segmenting Your Email Program Tomorrow
Int,B2B,B2C
12:00pm-1:30pm Keynote Luncheon & Roundtable: Tim McGuire, Senior Partner, McKinsey & James Maniyka, Senior Partner, McKinsey
1:45pm-4:30pm Enterprise Loyalty 101 – A Half-Day Primer on the Hottest Concept in Loyalty
Int, B2B, B2C
Marketing ROI in a Digital World: New Techniques To Handle Traditional and Emerging Media
Int, B2B, B2C
"Ouchless" B2B Marketing and Sales Analytics 

 Int, B2B

4:30pm-6:00pm Grand Opening Reception in the Exhibit Hall

 

Tuesday, December 13 - Session Details

Time

ANALYTICS & MODELING
Track Sponsor:  

DATABASE MARKETING
 Track Sponsor:: Pitney Bowes Business Insight

INTERACTIVE MARKETING

CUSTOMER ENGAGEMENT, LOYALTY & RETENTION  
 

Track Sponsor: 

TECHNOLOGY FOR TODAY & TOMORROW

Track Sponsor:

7:30 AM -8:00 AM Networking Breakfast
8:00 AM -9:00 AM

Discover Hidden Opportunities with Multi-dimension Lift Reports

Int, B2C, CS

Aligning Sales and Marketing with Lead Scoring & Nurturing Strategies

Int, B2B, CS

Leveraging Web Analytic and Social Data to Enhance CRM Database Analytics

Fun, B2C, CS

Start Winning Customers Back BEFORE They Leave

Int, B2B, B2C, CS

How to Optimize your Customer Database for Analytics & Business Intelligence

Int, B2B & B2C, CS

9:15 AM -10:15 AM Keynote: Rajiv Narang, Executive DIrector, Social Media and Marketing Innovation, Dell
10:15 AM - 11:00 AM Break in the Exhibit Hall
11:00 AM -12:00 PM

Strategic Data Sourcing And Optimization: AARP Case Study

Adv, B2C, CS

3 Step Approach To Improving Customer Experience & Driving Engagement
 
Int, B2B, B2C

LA Kings Win Fan Loyalty: Tips from Sports Marketing Pros

Int, B2B, B2C, CS

It’s All About Me: How Metro Personalized Its Way to Growth
 
Int, B2C, CS 

The Impact of Advanced Advertising on Marketing Operations & Effectiveness

Int, B2C, CS

12:15 PM -1:30 PM NCDM 2011 Database Excellence Awards Luncheon
1:30 PM -2:10 PM Dessert with the exhibitors
2:15 PM -3:15 PM

Quantifying the "Buzz" Effect: Integrating Social Media with Loyalty & Defection Models

Int, B2C, CS

How Will Privacy Regulation Impact Your Business, Marketing & Brand in 2012 and Beyond?

Int, B2B, B2C

Increased Pay Per Click Profits Using Click Attribution Data

Adv, B2B, B2C

Engaging and Maintaining Your Customer Relationships

Int, B2B, B2C, CS

The DMP Imperative:  A Foundation for Customer Centric Marketing

Int, B2B, B2C

3:30 PM -4:30 PM

Maximize ROI with Strategic Internet Lead Acquisition

Int, B2C

How Road Scholar Hit the Bull’s-Eye with Better Customer Targeting Strategies

Int, B2C, CS

Cross-Channel Lifecycle Marketing for Today’s New Marketer

Adv, B2C, CS

Customer Loyalty: Beyond the Program

 Int, B2C

Solutions Showdown: See 3 Different Solutions that Integrate MDB, Campaign Management and Social Media

Adv, B2B, B2C

5:00 PM-7:30 PM Casino Royale Networking Reception

 

Wednesday, December 14 - Session Details

Time ANALYTICS & MODELING
Track Sponsor:  

DATABASE MARKETING
 Track Sponsor: Pitney Bowes Business Insight

INTERACTIVE MARKETING

CUSTOMER ENGAGEMENT, LOYALTY & RETENTION 
 

 Track Sponsor:

TECHNOLOGY FOR TODAY & TOMORROW

Track Sponsor:

7:30 AM -8:00 AM Networking Breakfast
8:00 AM -9:00 AM

The Second Wave of Multivariable Testing

Adv, B2B, B2C

Managing a Successful MultiChannel CRM Program

Int, B2C, CS

Measuring the Impact of Mobile Websites

Int, B2C, CS

How Staples Successfully Bridged Analytics with Campaign Execution to Better Service Their Customers

Int, B2B, B2C, CS

Solutions Showdown: Marketing Automation

Int, B2B

9:15 AM -10:15 AM Keynote:  Phil Hussey, President & Managing Partner, 89 Degrees
10:15 AM -11:00 AM Visit with Exhibitors
11:00 AM -12:00 PM

Lessons in Customer Segmentaion for Direct Response Marketers

Int, B2C, CS

B-to-B email: Lead Generation Made Easy

Adv, B2B, CS

Using Social & Customer Data to Improve Email Relevancy

Int, B2B, B2C, CS

Return-On-Engagement: A Loyalty-Based Measure of Cross-Channel Marketing

Adv, B2C, CS

How Will Deep Q&A Technology Impact The Use Of Analytics In Marketing?

Adv, B2B, B2C

12:15 PM-1:30 PM

Lunch with Exhibitors 

1:45 PM -2:45 PM

This Isn’t Your Mother’s  Relationship Marketing (RM)

Adv, B2B, CS

Building the Bridge Between Data and Successful Multichannel Marketing Programs

Int, B2C, CS

5 Social/Mobile Measurement Strategies And 10 Case Studies That Will Revolutionize Your Marketing

Adv, B2B, B2C

Using Relevancy to Compete Against Price: The Award Winning mySpecials Program

Int, B2C

Creating an Intelligence Driven Culture

 

Int, B2B, CS

2:50 PM -3:50 PM

Incremental Behavior Modeling: Let Me Count The Ways

Int, B2B, B2C

New Best Practices for Opt Out Management
Fun, B2C

Valuing Social Media: Formulas and Strategies for Building an Accurate ROI Model

Int, B2B, B2C

Seven Steps to a Healthy Loyalty Transformation: Research and Revelations

Int, B2B, B2C

Why Web Data Matters and How To Consume It Efficiently
 
Fun, B2B, B2C

*Check back periodically for updated session information