EDAA Summit 2016
Speakers, Panelists & Moderators

Dr Charo Fernando Magarzo
Deputy Director General
Spanish Association for Self-Regulation of Commercial Communication (AUTOCONTROL)

Charo Fernando Magarzo holds a PhD in Law from the Universidad Complutense de Madrid (UCM), Spain, and is Deputy Director General of the Spanish Advertising SRO (Association for Self-Regulation of Commercial Communication, AUTOCONTROL). 

She also acts as Interim full Professor of Commercial Law at the Complutense University of Madrid (UCM), and is a Member of the Executive Committee and Board of Directors of the European Advertising Standards Alliance (EASA) and of the Board of Directors of the European Interactive Digital Advertising Alliance (EDAA). Charo Teaches post-graduate courses and seminars, among others, at the Universidad Complutense de Madrid (UCM), at the Universidad Pontificia de Salamanca (UPSA), Universidad de Alicante, and Instituto de Empresa (IE). 

She has completed research stays at the University of Sheffield in the UK, at the Franklin Pierce Center for Intellectual Property (New Hampshire, United States) and at the Institute of Industrial Law of the University of Santiago de Compostela (Spain), and has authored numerous publications in the field of intellectual property, unfair competition and advertising.
Dr. Christoph Bauer

Christoph Bauer is Founder and CEO of ePrivacy GmbH and conducts certifications on data protection for digital ptoducts and companies and offers privacy related consulting. ePrivacy runs the well known ePrivacyseal in Germany and in the EU. Christoph Bauer has over 20 years of experience in the media industry as CFO and COO of well known companies like AOL and wunderloop where he also developed the fields of data protection. He has a substantive experience with data privacy seals, e.g. from ULD, EuroPriSe and ePrivacyseal for compliance with the high standards of German and European data privacy. He is accredited auditor at ULD for the data privacy seal and for ISO 27001 (Information Security Management) and teaches as Professor at the HSBA in Hamburg.

Daniel Knapp
Senior Director

Daniel is a Senior Director at IHS, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include media market disruption, the re-architecting of the media industry through data-driven approaches, publishers’ digital innovation strategies, platform economics, advertising technology, and media M&A. 

Daniel works with a diverse array of organisations from investment banks, global media and entertainment groups, to governments and technology firms, advising on strategy, providing due diligence, trend modelling and expert insight. 

His insights have appeared in the New York Times, The Guardian, Le Monde, Variety and other international newspapers and industry journals. He is a regular guest on TV and radio, and frequent speaker at industry and academic conferences and policy round tables. 

Prior to IHS, Daniel worked in media policy for the State Chancellery in Dusseldorf, Germany, and as a Research Fellow at the European Institute for the Media, a think tank. Daniel studied in Germany, Finland, Paris and London and holds an MSc from the London School of Economics (LSE), where he is also currently completing a PhD on the sociology of algorithms.
David Martin
Senior Legal Officer
European Consumer Organisation (BEUC)

David Martin is a Senior Legal Officer at BEUC, the European Consumer Organisation. BEUC represents 41 independent national consumer associations from 31 European countries. 

David is part of BEUC’s Digital Team, where he focuses on privacy, data protection and competition. He has been working on digital and ICT issues since 2006. Prior to joining BEUC in May 2015, David worked at the Public Affairs consultancy Burson-Marsteller and the EU Regional Office of Murcia in Brussels. 

A Spanish national, David studied Law at the University of Murcia (Spain) and holds Master’s Degree in European Law from the University of Luxembourg, as well as a Postgraduate Degree on Economic and Legal EU Studies from the Collège Miguel Servet / Université Paris I Panthéon-Sorbonne.
Despina Spanou
Director for Consumer Affairs at the Directorate-General for Justice and Consumers
European Commission

Despina Spanou is the Director for Consumer Affairs at the Directorate-General for Justice and Consumers. She heads a department of six Units in charge of consumer law and policy including consumer markets, redress and enforcement, as well as consumers’ safety. Previously she served as Principal Adviser the Directorate-General for Health and Consumers and was responsible for reshaping the DG’s communication department and policy. She also oversaw two self-regulation bodies as chair of the Alcohol and Health Forum as well as the Platform for action on Diet, Physical Activity and Health. She also represented the health and consumer portfolio as Sherpa at the High Level Forum for a Better Functioning Food Supply Chain. 
She was previously the Deputy Head of Cabinet for the European Commissioners for Health Mr. Kyprianou (2004-2008) and Mrs. Vassiliou (2008-2010). During her time at the Cabinet of Health and Consumers, she coordinated food chain issues, including the EU response to the avian flu crisis in 2006, trade matters and advised on public health policy files. 

Despina Spanou started her career at the European Commission's Directorate General for Competition after having practised European competition law with the Brussels branch of a US law firm. She is a qualified lawyer and holds a Ph.D in European law from the University of Cambridge.
Dominic Lyle
Director General
European Association of Communications Agencies (EACA)

Dominic Lyle has been the Director-General of EACA, the European Association of Communications Agencies, since May 2002, having previously spent 25 years in the communications business.

Dominic studied International Law at Lausanne University, Switzerland and worked as European Sales & Marketing Manager for a UK food manufacturer based in Frankfurt before moving to London to handle business-to-business PR campaigns for UK companies and industry associations.

In 1994 he moved to Brussels to set up a PR company for Omnicom’s global PR Group Porter Novelli, handling international clients such as Ericsson, BT Europe, WorldCom, HP, GE Plastics, The European Space Agency and Iomega. From 2000 – 2002, he was Chairman of Porter Novelli’s European technology practice, based in Paris.

Dominic is a regular speaker at industry events such as National Advertising Festivals, or International Awards, including the Golden Rose of Montreux, Golden Drum and the Rainbow Marble. EACA organises the annual Euro Effies Awards for effective advertising.

Genie Barton
Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives
Better Business Bureau (BBB)

Genie Barton is Vice President of the Council of Better Business Bureaus and Director of its Online Interest-Based Advertising Accountability Program, which monitors the desktop and mobile advertising supply chain for compliance with the Digital Advertising Alliance’s self-regulatory principles. Since 2010, the Accountability Program has published the results of 60 formal inquiries, counseled hundreds of companies, answered over 12,000 complaints, and reviewed over 30,000 websites. Before coming to CBBB, Ms. Barton worked both in the private sector and in the federal government. She served as Vice President & General Counsel of USTelecom, where her focus was on consumer protection issues including privacy and online advertising, and legal issues including broadband classification and network management. Ms. Barton’s fifteen-year career in government service included serving as senior counsel in the FCC’s Wireless Communications Bureau; Solicitor to the Board of Directors of the U.S. Congress Office of Compliance; and legislative counsel to NIST, NTIA, and the PTO in the Department of Commerce’s Office of the General Counsel. Ms. Barton clerked on the Court of Appeals for the District of Columbia Circuit. She is a summa cum laude graduate of the George Washington.
Dr Ionel Naftanaila
Programme Development Director
European Interactive Digital Advertising Alliance (EDAA)

Dr. Ionel Naftanaila is a seasoned technology and digital business expert, public speaker and senior university lecturer. He has been at the forefront of shaping and implementing European industry standards on Online Behavioural Advertising. 

As EDAA’s Programme Development Director, in addition to assisting in the transposition of self-regulatory principles into detailed specifications, he regularly engages with businesses and regulators, including the European Commission, on matters related to privacy and self-regulation in digital. 

Ionel is an experienced public speaker and regularly delivers presentations at major events across Europe. He has a PhD in Management, and he currently teaches undergraduate and post-graduate courses in Management of Information Technology and Project Management.
Julie Ford
Executive Director
Digital Advertising Alliance of Canada (DAAC)

Julie Ford is the Executive Director of the Digital Advertising Alliance of Canada (DAAC), the Canadian arm of the growingly global self-regulatory programme for online behavioural advertising, Ad Choices. The DAAC (youradchoices.ca) launched the Canadian Ad Choices programme in September 2013, and has grown steadily year over year. Entering the role in May 2015, Ford has spent her initial months optimising the internal structure of the DAAC in preparation for growing out the programme, which will include bringing mobile choice tools to Canada. Julie handles all aspects of company onboarding to the programme and speaks about the programme in webinars and events. 

Previous to the DAAC, Julie has worked publisher-side, agency-side and association-side throughout her career, which started in 2000. Most recently she was VP of Operations at IAB Canada, where she led the council & committee work and many major projects, which included adding HTML5 into the country’s online ad guidelines, marking Canada as one of the first IAB’s to do so globally.
Kevin Mullen
Director of Advertising Compliance Solutions

Kevin Mullen oversees TRUSTe’s Ads business globally, and has a specific focus on TRUSTe’s mobile offerings for Publishers, Advertisers, & Ad Network clients.  Kevin is responsible for direct sales, and strategic partnerships with Publishers, Advertisers, & AdTech companies and since joining TRUSTe in 2013 he has worked with multiple companies across the industry to implement the DAA/DAAC/EDAA program in complex conditions.  

Prior to TRUSTe, Kevin was Director of Mobile at Keynote Systems (now Dynatrace), where he worked with clients across the ads ecosystem to improve the performance of their sites, apps & ads through the use of mobile performance analytics.  He was the first non-founding employee, leading Sales & Marketing for Appsmyth—a mobile marketing & food ordering platform designed for Quick Service Restaurants.  He found his passion for big data at m:Metrics, where he was employee 11.  
Laure Chapuis
Member of Andrus Ansip's Cabinet
European Commission

Laure Chapuis joined the European Commission, Directorate General for Energy and Transport, in 2003 where she started in the maritime safety unit looking at the environmental impact of shipping. She focused on issues related to ship recycling, ships' waste, air pollution from ships and more recently CO2 emission of the maritime sector. She then moved on to the Climate Action Directorate General where she has been dealing with legal questions on the international carbon market as well as reinforcing the team on climate action for the maritime sector. In April 2011, she joined the team of Vice President Siim Kallas where she focuses on the decarbonisation of transport, alternative and innovative fuels for the transport sectors, research and innovation. Since November 2014, Laure is working in the team of Vice President Ansip focusing on the setting up of the Digital Single Market in the European Union. Prior to joining the Commission, she worked in a law firm. As educational background, Laure studied law in France and the United Kingdom; she concluded her studies by a master in international law and international environmental law in the University of Edinburgh.
Lou Mastria
Executive Director
Digital Advertising Alliance (DAA)

Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info and www.digitaladvertisingalliance.org) Self-Regulatory Program for Online Behavioural Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation's largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress and in other industry and policymaking events. 

Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organisations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services. 

Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional (CISSP) through the International Information Systems Security Certification Consortium, Inc., (ISC)²®.
Mathilde Fiquet
EU Affairs Manager
Federation of European Direct and Interactive Marketing (FEDMA)

Mathilde Fiquet is EU Affairs Manager at FEDMA, the Federation of European Direct and Interactive Marketing in Brussels, since 2010. She coordinates the work of the FEDMA Legal Affairs and Ethics committee. Her focus is on all issues relating to data protection and privacy for the data-driven marketing sector, and she has been following the review of the EU Data Protection Legal Framework. 

She also coordinates the self-regulatory work of FEDMA, with the development of a Self-Regulatory Programme on the use of data for the industry. She has been involved in the development of the OBA Self-Regulatory Programme for the past 5 years and now holds the seat of Vice-Chair of the EDAA Board. 
Max von Abendroth
Executive Director
European Magazine Media Association (EMMA)

Max von Abendroth joined EMMA in January 2005 as Director of Communications and Sustainability. He became Executive Director of EMMA in September 2009. Previously, he worked at the German Association of Magazine Publishers, VDZ. He is the initiator of the Future Media Lab. (www.futuremedialab.info). Max holds a degree in Economics and Business Administration from Witten/Herdecke University, Germany.
Nick Stringer
Chair of the Board
European Interactive Digital Advertising Alliance (EDAA)

Nick brings with him a wealth of industry knowledge and works to cement the EDAA as a successful and responsive actor for European (and global) trust in digital advertising. 

Nick is also Vice Chair of the IAB Europe (Interactive Advertising Bureau Europe) Policy Committee, the trade association responsible for promoting the growth of the interactive advertising markets in Europe. IAB Europe represents the interests of more than 5000 members including major media groups, advertisers, agencies, portals, and technology and service providers. 

Nick is a leading figure both in the UK and at EU level, working for the optimal policy environment for digital advertising, in particular on privacy issues, and helping to boost the understanding of digital media and its benefits within regulatory and political circles. In his role as Chair of the EDAA, Nick continues to spearhead pan-European efforts to ensure a credible, accountable and responsive system of Self-Regulation for Online Behavioural Advertising.
Dr Oliver Gray
Director General
European Interactive Digital Advertising Alliance (EDAA)

Dr. Oliver Gray has been appointed as the Director General of the EDAA and has a strong professional background in effective advertising self-regulation, acting also as Director General of the European Advertising Standards Alliance (EASA) since 1993. Through this role, Oliver Gray has spearheaded the growth, value and credibility of advertising self-regulation for close to 20 years and his expertise will be invaluable to the ongoing success of the EDAA, bringing effective self-regulation to modern, evolving and increasingly innovative technologies and advertising practice. 

Beyond this, Oliver Gray co-chairs the Code Revision Taskforce of the International Chamber of Commerce. In this role he helps devise and coordinate the consolidation of the ICC’s codes in the area of marketing and advertising into a simplified but extended code to marketing communications. This Code has recently been adapted to include specific provisions on Online Behavioural Advertising (Chapter D) which reflect the principles laid out in the EASA Best Practice Recommendation on OBA. Oliver Gray graduated with a BSc and a PhD from Bath University.
Rob Heyman
Vrij Universiteit Brussels - iMinds

Rob Heyman is a PhD student in the department of communication sciences of Vrije Universiteit Brussel, at iMinds-SMIT. His research is focused on the evolution of social media and its expansion in online and mobile advertising. Here privacy and the commodification of personal data are the main themes.
Robert Madelin
Senior Innovation Adviser
European Political Strategy Centre (EPSC)
Robert is, since September 2015, the European Commission’s first ever Senior Innovation Adviser. 

Born in 1957, Robert was educated in England at the Royal Grammar School, High Wycombe and at Magdalen College, Oxford. He has also studied at the Ecole Nationale d’Administration in Paris. 

A public servant since 1979 in London, Robert has served in the Commission since 1993, and at DG Level since 2004. 

Since his initial baptism of fire concluding the GATT Uruguay Round of trade liberalisation in the Cabinet of Vice President Leon Brittan, Robert has led Commission work on investment, Asia-Pacific trade, services and biotech in DG Trade, followed by health, food safety, agricultural innovation and consumer protection (2004-2010) and digital innovation, Internet governance, telecoms unions and media policy (2010-2015).
Stephan Loerke
World Federation of Advertisers (WFA)

Stephan has been Managing Director of the World Federation of Advertisers (WFA) since November 2003. Previously, he was Deputy Managing Director and Public Affairs Manager. 

During his tenure, WFA has doubled its corporate membership and has extended its network to 57 countries, significantly reinforcing the WFA’s presence in the world’s fastest emerging advertising markets. 

Stephan is co-founder and a Steering Committee member of the Advertising Education Forum (AEF). The AEF is an expert source of information on the issue of advertising and children and serves to promote the use of academic information in policy-making. He is also an Executive Committee Member of the European Advertising Standards Alliance (EASA), which is the European umbrella organization for advertising self-regulatory organizations. He was elected by the World Economic Forum (WEF) to be a member of the Global Agenda Council for Media, Entertainment and Information in 2011/12. 

Prior to joining WFA, Stephan worked for L’Oreal in Paris and Brussels. Product Manager of several brands in France, he was made Marketing Director of the L’Oreal Parfumerie Division in Belgium in 1992. Three years later, he was appointed Managing Director of the same division. 

He has a European Baccalaureate from the European School of Brussels and has studied business economics at the Saint Gall Business School in Switzerland - after which he worked at the United Nations in New York. Stephan (53) has German and French nationalities.
Thomas Kolster
Author & International expert in sustainable communication
The Goodvertising Agency

Thomas Kolster is an international expert in sustainable communication. He’s the author of one of the most comprehensive books about the topic: “Goodvertising”. As the Director of the Goodvertising Agency, he’s helping companies understand this new reality. Last year Thomas founded WhereGoodGrows; the world’s first best-practice sharing platform for sustainable initiatives. He’s an experienced keynote speaker featured at events such as SXSW & Sustainable Brands, a columnist for the Guardian and several other publications and a regular judge at international awards. The Huffington Post recently dubbed him “Inspirational Leader”. He’s currently sitting at the board of two non-profit organisations.
Tim Abraham
Product Strategy and Partnerships Leader

Tim leads Product Strategy and Partnerships for Adbrain, a leading provider of digital identity solutions that help marketers and their partners understand and engage 1:1 with their customers. Tim is responsible for optimizing the business for growth while ensuring that Adbrain remains at the forefront of end-user privacy. Prior to Adbrain Tim lead Data and Audience for Xaxis EMEA, WPP’s media trading desk, where he was instrumental in establishing and growing the business from inception during his four year tenure. Tim previously lead a variety of analytics, technology and campaign optimization functions at Advertising.com (AOL acquired).

Townsend Feehan
IAB Europe

Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. Townsend has an M. Phil. in European policy from the law faculty of the University of Edinburgh.

Yves Schwarzbart
Acting Head of Policy & Regulatory Affairs

Yves Schwarzbart is Acting Head of Policy & Regulatory Affairs at the Internet Advertising Bureau UK (IAB) – the UK industry body for digital advertising. He works with the sector, both in the UK and at EU level, to achieve the optimal policy environment for digital advertising and to help boost the understanding of digital media and its benefits within regulatory and political circles. To that end, he has overall responsibility for managing the IAB’s work on (self-)regulatory and public policy issues, in particular data protection, privacy, performance marketing, and future policy developments.