08.30-08.35 | Welcome and introduction
         Oliver Gray

08.40-09.05 | Policy Keynote: The journey travelled and the opportunities ahead
         Robert Madelin

09.05-10.05 | Responsible advertising in the Digital Age

• The value of Ad Self-Regulation in the digital space – Introduction to the Programme
  Townsend Feehan
• Online advertising’s contribution to the development of a strong European digital economy
  Daniel Knapp
• Panel
  Townsend Feehan - Moderator
  Daniel Knapp
  Max von Abendroth
  Jon Chase
  Themes for discussion:
• The Value of Ad Self-Regulation in the digital space
• The Value of Advertising: A Powerful Lever for a Strong Europe
  

10.05-11.00 | Consumer empowerment in the Digital Single Market

• Revelations: Research into consumer attitudes and perceptions of the OBA Programme
  Kevin Mullen
• Panel
  Dominique Ostyn - Moderator
  Kevin Mullen
  David Martin
  Dominic Lyle
  Charo Fernando Magarzo
  Themes for discussion:
• How the OBA Programme delivers on consumer trust and privacy
• Consumer protection delivered through well-recognised national ad standards bodies
• Fit with Europe’s DSM Strategy
  

11.40-12.35 | The OBA Programme is going mobile!

• Opening presentation: Bringing the EU Principles to mobile - Technical considerations, compliance, and enforcement
  Nick Stringer
• Panel
  Nick Stringer - Moderator
  Vincent Potier
  Tim Abraham
  Yves Schwarzbart
  Genie Barton
  Themes for discussion:
• Value and implications for businesses across Europe
• Grill the experts: moderator-led and open Q+A
  

12.35-13.15 | The global dimension

• Panel
  Stephan Loerke - Moderator
  Lou Mastria
  Julie Ford
  Ionel Naftanaila
  Theme for discussion:
  
•   Creating synergies and facilitating consumer trust on an international scale
  

13.15-13.30 | Policy keynote: Consumer empowerment and online advertising
         Despina Spanou

14.25-15.10 | Innovation and trends in digital advertising

• Digital advertising: Driving positive societal change
  Thomas Kolster
• Student Panel: Thoughts from student representatives of Brussels-based universities

15.10-15.30 | Self Regulation under the GDPR

• GDPR overview & implications for the digital marketing industry
  Christoph Bauer
• Impact of the GDPR on the future of the OBA Self-Regulatory Programme
  Mathilde Fiquet

15.30-15.50 | Policy keynote: Role of effective Self-Regulation and recognition in policy mix
         Laure Chapuis

15.50-16.00 | Wrap up: Smarter Regulation needs Ad Self-Regulation
         Nick Stringer