#DBW14    


Monday, January 13


Sheraton Hotel and Towers

Presented by :
 


Publishers Launch Conferences will once again complement Digital Book World Week with a full-day conference devoted to the key issues facing children’s book publishers in today’s digital transition.

Launch Kids features top executives and innovators discussing the future of the children’s book publishing business. Focused on both traditional print publishers moving into the digital space and digital players partnering with established publishers, the conference highlights new digital products, platforms, and channels.

With the proliferation of digital media and new business models, Launch Kids presents a wide array of experts who share their insights into the trends and technology that children’s publishers should consider when developing their content and looking for new partners and paths to market.

01/13/2014
8:45 am - 8:55 amWelcome [More Info]
Lorraine Shanley, President, Market Partners International
8:55 am - 9:10 amSizing Up the Kids’ Media Market: Trends in Digital Media Usage Among Toddlers, Teens, and In-Betweens [More Info]
Stacey Matthias, Co-CEO, Insight Strategy Group
9:10 am - 9:30 amKids Books Online and Off: Changing Buying Behaviors in the Digital Age [More Info]
Jonathan Nowell, President, Nielsen Book
Jo Henry, Director, Nielsen Book
9:30 am - 9:45 amOne-Stop Shopping: Growing Children's Book Sales at Target, Walmart, Costco, Toys R’ Us and Beyond [More Info]
Tara Catogge, Senior Vice President of Marketing, ReaderLink
9:45 am - 10:00 amFrom Page Flip to Screen Swipe: 10 Keys to Ebooks and Learning [More Info]
Alison Bryant, Founder & President, PlayCollective
10:00 am - 10:15 amData in Context [More Info]
Alison Bryant, Founder & President, PlayCollective
Stacey Matthias, Co-CEO, Insight Strategy Group
Tara Catogge, Senior Vice President of Marketing, ReaderLink
Jonathan Nowell, President, Nielsen Book
Michael Cader, Creator, Publishers Lunch
10:15 am - 10:45 amMorning Break
10:45 am - 11:00 amLicensing 360: Branding and Licensing in the World of Kids Entertainment [More Info]
Eric Huang, Development Director, Made in Me
11:00 am - 11:30 amWho Controls the Franchise? [More Info]
Eric Huang, Development Director, Made in Me
Veronica Wasserman, Brand Director/ Wimpy Kid, Abrams
JJ Ahearn, Managing Director, Licensing Street
11:30 am - 11:45 amLearning and Reading around the Globe [More Info]
Shane Armstrong, Executive Vice President/President International Growth Markets, Scholastic Corporation
11:45 am - 12:30 pmGame Theory: New Perspectives on Gaming and Education [More Info]
Michael Levine, Founding Director of the Joan Ganz Cooney Center, Sesame Workshop
Alan Gershenfeld, Founder, President, E-Line Media
Miles Ludwig, Managing Director, Content Innovation Lab, Sesame Workshop
Gavin Fraser, CEO, Small Planet Digital
12:30 pm - 1:30 pmRoundtable Lunch
1:30 pm - 1:45 pmLet’s Be Friends: Being a Social Writer—and How Publishers Can Help Authors Connect with Readers [More Info]
Sarah Mlynowski, Author, Don't Even Think About It
1:45 pm - 2:20 amMoving to Mobile: Developing a Mobile Strategy for Children’s Publishing [More Info]
Kristen McLean, Founder & CEO, Bookigee.com
Deborah Forte, EVP/President, Scholastic Inc./Scholastic Media
Peter Kay, Infinite Fermata
2:20 pm - 2:30 pmLet’s Talk About Books: Building a Safe Space for Kids (and Their Grown-ups) to Find, Buy, and Review Books Online [More Info]
Marjan Ghara, Founder & CEO, BiblioNasium
2:30 pm - 3:00 pmPlugged-In, Connected, and Networked: Kids and Social Media Today [More Info]
Carol Fitzgerald, Co-Founder/President, The Book Report Network
Rebecca Levey, Co-Founder, KidzVuz.com
Ashleigh Gardner, Head of Content, Wattpad
Anna Jarzab, Digital and Social Marketing Manager, Penguin Random House
3:00 pm - 3:30 pmAfternoon Break
3:30 pm - 3:40 pmPutting Kids in the Story: How Sourcebooks is Developing New Products, New Channels, and New Partnerships With Personalized Children’s Books [More Info]
Dominique Raccah, CEO & Publisher, Sourcebooks
3:40 pm - 4:15 pmBuilding the Children’s Book Publisher of the Future [More Info]
Daniel Ehrenhaft, Editorial Director, Soho Teen
Phoebe Yeh, VP, Publisher, Crown Books for Young Readers
Dominique Raccah, CEO & Publisher, Sourcebooks
Cindy Loh, Publishings Director, Bloomsbury Children's Books
Lisa Holton, President, Classroom, Inc.
4:15 pm - 4:30 pmTaking Control of Your Digital Future: Owning Audiences and Creating Original IP -- a Galactic Hot Dogs Case Study [More Info]
Jess Brallier, SVP and Publisher, Poptropica/Pearson
4:30 pm - 5:00 pmWrap-Up Panel [More Info]
Susan Katz, President, Children's Publishing, HarperCollins Publishers
Jon Anderson, Executive Vice President, Publisher, Simon & Schuster Children's Publishing Division
Lorraine Shanley, President, Market Partners International
Mike Shatzkin, Conference Council Chair, Founder & CEO, The Idea Logical Company
5:00 pmClosing Remarks