Christa Carone is the chief marketing officer of Xerox Corporation. She was named to this position in September 2008, and was appointed a vice president of the corporation in May 2010. Carone is responsible for global marketing strategy and initiatives that include advertising, experiential marketing, public relations, internal communications, integrated campaigns, interactive and social marketing, and the Xerox Foundation. She is also the steward of the company's brand, leading global activities that serve to protect the value of the Xerox name and multi-billion dollar brand. 

 

Carone joined Xerox in 1996 as communications manager for the company's manufacturing and supply chain division. She was named corporate media relations manager in 1998 and head of corporate public relations in 2001. In July 2007, she broadened her role to include all worldwide public relations activities and was named to head up Xerox's newly created Global Communications organization.

 

Taleo

As Chief Marketing Officer, Heidi Melin is responsible for driving brand strategy and marketing initiatives to further position Taleo as the global leader in talent management.  Melin is charged with aligning sales strategies with marketing, which includes a strong focus on developing integrated communications programs across global regions and communications channels.

A marketing veteran with more than 20 years of corporate and agency experience, Melin has a proven track record of successful, award-winning marketing programs that deliver bottom line results. Melin joins Taleo from Polycom where she served as senior vice president and chief marketing officer.  At Polycom, Melin was responsible for the company’s high-touch marketing strategy which included global branding and corporate identity, field and channel marketing, corporate communications, analyst relations, enterprise solutions, demand generation, and events. Melin holds a B.A. in political science from Willamette University.

 

Michael Friedenberg is CEO and president of IDG Enterprise, an IDG company that develops strategic media properties and peer advisory services. Appointed in March 2009, Friedenberg oversees IDG’s award-winning brands, websites, products and services for CIO, CIO Executive Council, CFOworld, Computerworld, CSO, DEMO, InfoWorld, ITWorld, and Network World.

With 20 years in the information technology (IT) media industry, Friedenberg is widely regarded as a dynamic leader and expert who keenly understands the media and technology industry’s evolving needs. In 2010, Friedenberg was inducted into the min Sales Hall of Fame and has been named to BtoB magazine’s “Who’s Who” in business media for eight consecutive years. Prior to IDG, Friedenberg advanced from United Business Media sales management positions to vice president and publisher of InformationWeek, and later vice president and group publisher of the InformationWeek Media Network and co-founder of Optimize magazine. As VP/group publisher, Friedenberg set the vision, strategy, and positioning of multiple brands across print, online, events, and research services. Friedenberg’s career also includes work with Cardinal Business Media and vertical publications at HP Professional, Midrange Systems, and DEC Professional. 

 

 

 

Rich leads IDC’s practice areas focused on providing senior technology marketing and sales executives with research and insights to improve the productivity and efficiency of their organizations.  Rich started the practice for IDC with the 2003 introduction of the CMO Advisory service focusing on analysis of marketing investments and key marketing performance indicators across the worldwide IT vendor community.  Rich is a frequent speaker at IT industry and marketing executive forums where he presents his views on trends in technology marketing and best practices to improve operational efficiently.  His work has been quoted in leader in marketing publications such as B2B, CMO Magazine and CRM Magazine.  Rich has over 20 years of high technology marketing experience as both a researcher and market practitioner.

 

 

 

 

Patrick J. McGovern is Founder and Chairman of International Data Group (IDG), the world’s leading technology media, events and research company, with annual revenues in 2011 of $3.24 billion.

In 1964, with the computer industry still in its infancy, McGovern founded International Data Corporation (IDC), now an IDG subsidiary, to provide the industry with timely and reliable statistics on information technology markets. Three years later, McGovern launched Computerworld, a weekly newspaper dedicated to keeping computer buyers abreast of industry and product news.

McGovern has overseen IDG’s launch of more than 300 magazines and newspapers and championed the expansion of IDG’s online network to include more than 460 websites worldwide. IDG’s media brands are found in more than 90 countries and include CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, PC World and TechWorld. IDG produces more than 700 technology-related events in 55 countries, including Macworld | iWorld, DEMO, Storage Networking World and IDC Directions. More than 1,000 IDC analysts provide global, regional and local expertise on technology and industry trends in over 110 countries worldwide.

In 2008, McGovern received the Robert L. Krakoff Lifetime Achievement Award from American Business Media (ABM). In 2005, McGovern received the Magazine Publishers of America’s (MPA) Lifetime Achievement award. His other industry awards include the 2004 Lifetime Achievement Award from the American Society of Business Publications Editors (ASBPE) and a Top Innovator in Business Publishing Award from BtoB Media Business magazine.

Among his many affiliations, McGovern has served as a director of the Information Industry Association, the Magazine Publishers Association and the American Management Association. He is a fellow of the American Academy of Arts and Sciences. McGovern is also a trustee of MIT, the McGovern Institute for Brain Research at MIT and the Whitehead Institute for Biomedical Research.