IDG Marketing Summit 2012
 
 
The 2012 IDG Marketing Summit : A Focus on Your Tech Brand
  
This year’s annual Marketing Summit will bring together some of the top technology marketers to discuss the challenges around building and maintaining your technology brand. This high powered panel will share their own challenges and solutions in a discussion led by Rich Vancil, vice president of IDC’s CMO Advisory research, and Michael Friedenberg, CEO of IDG Enterprise.

Our distinguished panel will discuss:

   • Why is Brand becoming more important in Tech Marketing than ever before?
   • What are the key signs that your company needs to boost and re-vamp your brand? What are the warning signs to look for?
   • How do you "sell" a big new brand campaign internally: to your peers; your CFO and CEO?
   • What does it take today to resource and launch a Brand Campaign that "cuts through" the clutter?
   • How much utilization of new digital and social media should you put in building and supporting the Brand? 
   • How can brand campaigns flow through all of your marketing programs to help convert prospects into customers?

This event will provide an excellent opportunity to meet with other senior marketing executives from the Silicon Valley area. This invite only program has consistently attracted the top level brand and marketing executives in technology, from companies including:
Brocade, Cisco, Citrix Systems, Dell, Fujitsu, HP, Intel, Juniper Networks, Oracle, Polycom, Riverbed Technnology, Salesforce.com, SAP, SonicWALL, Inc., Symantec Corporation and Verisign.

Here's what just a few of our 2011 IDG Marketing Summit attendees had to say about last year's summit:

“This is the one marketing event I NEVER miss.  IDG does a first class job.  Provides a wonderful networking opportunity and the speakers and content are always first class.”

“Refreshing executive perspective on the realities of B2B marketing for large enterprises.”

“The IDG Marketing Summit continues to be a thought-provoking and strategy-questioning event with a nice blend of networking opportunities.”

 
For more information or questions about the IDG Marketing Summit, please contact Howard Sholkin at 508.766.5610.

  

Speakers:   Venue:    About IDG and IDC:

Kirk Campbell
President & CEO
IDC

Christa Carone
Chief Marketing and Communications Officer
Xerox
 
Bob Carrigan
CEO
IDG Communications
 
Michael Friedenberg
President & CEO
IDG Enterprise
 
Rick Jackson
Chief Marketing Officer
VMware
 
Pat McGovern
Founder and Chairman
IDG
 
Heidi Melin
Executive Vice President, 
Chief Marketing Officer

Taleo  
 
Karen Quintos
Chief Marketing Officer
Dell
 
Rich Vancil
VP, Executive Advisory Group
IDC
 
 

 
 
   

 
170 South Market Street
San Jose, California
(408) 998-1900

 
 

International Data Group (IDG) is the world's leading technology media, events and research company. Since its founding in 1964, IDG has been committed to helping people acquire and use technology successfully. As a result, IDG brands have become the trusted source for advice and insight into technology news and trends around the world. More info.

 
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More info.