How To Improve Book Sales Through Better Discoverability

Monday, January 23rd, 2012

The DBW Book Marketing Summit is a pre-conference event designed to provide the book publishing world with practical solutions to effectively market your books online.  Whether you work for a big or small house, this is your chance to roll up your sleeves and get the skills to take your book marketing to the next level!

A few topics that will be covered are:
  • Search Engine Optimization and Discoverability
  • Social Media Marketing
  • Content Marketing
  • Building an Audience
  • Analytics and Measurement
  • And More!  Check out the full program here!

Who Should Attend

The DBW Book Marketing Summit is valuable for anyone in book publishing that needs to stay on the cutting-edge of the ever-changing landscape of book marketing and discoverability.   From senior executives interested in high-level marketing strategy to marketing assistants worried about key word searches – The DBW Marketing Summit will arm you with the tools and takeaways you need to elevate your book marketing skills and increase your bottom line.

9:00am-10:00am Registration open
10:00am - 10:50am

Best Practices in Audience Development
In the ever-changing world of direct to consumer marketing, building and retaining an audience for your content is incredibly important - and can be a strong online revenue generator.  Learn from experts, who have seen success in their audience development strategies, how to effectively plan your acquisition program, establish communication best practices, and how to grow revenue from your databases.


Capturing – and Dominating – Your Market with Content Marketing

This session will explain how to create, promote and measure effective content marketing initiatives. It will provide you with actionable strategies to create and leverage content to build targeted audiences that will enhance your sales and foster new business development. You’ll hear real-world how-to advice about content marketing across platforms: online, mobile, in-person and in print.

11:50am-1:00pm Lunch and Networking

Discoverability – SEO/SEM Essentials

Growing awareness of your titles among prospective buyers who self-identify their active interest in your content through search engines is an essential objective to improve sales.  This session will provide you with “hands-on” tips and techiques to capture new customers and sales through search engine marketing and optimization.


Social Media Strategies: The Dynamics of Customer Engagement
Creating brand and product awareness through social media is essential to digital marketing success.  Experts will present their strategies for Facebook, Twitter, LinkedIn and Google+, while illustrating basic best practices (from community building to comments management) across all platforms.

2:50pm-3:05pm Afternoon Break and DBW Exhibit Hall

Analytics: You Can’t Grow What You Can’t Measure
You’ll learn what to measure, how to measure, what platforms to consider for listening and monitoring your social activities, and how to translate these analytics into measurable new business growth. How does price affect sales? How do you take full advantage of spikes in interest in your product generated by current events or promotional activities? 

5:30pm-8:00pm Publishing Innovation Awards - Opening Ceremonies / Cocktail Reception

Seats are limited for the DBW Marketing Summit. If you want to participate you must act now! Register Today!

Already registered for Digital Book World? You can sign up for the DBW Book Marketing Summit by clicking "Modify Registration" in your confirmation email.  The DBW Book Marketing Summit is discounted for full-Conference attendees and we encourage you to experience the full Digital Book World experience!

Have questions? Please contact us for help.  You can e-mail us at


DBW Book Marketing Summit speakers will include:

Morgan Baden
Director, Social Media & Internal Communications
Morgan joined Scholastic in 2007 as an Internal Communications Manager and then jumped at the chance to play a role in the company’s social media efforts. Today, she manages the corporate social media strategy, overseeing dozens of Scholastic’s social media accounts and communities and leading a team of bloggers at On Our Minds @Scholastic, while also training employees on social media best practices and writing daily content for the intranet and other communications vehicles. Before joining Scholastic, Morgan spent six years in Corporate Communications at Reuters (now Thomson Reuters). She’s an advisory board member of the nonprofit Girls Write Now and a writer of teen fiction.

Fauzia Burke
FSB Associates, LLC
Fauzia Burke is the Founder and President of FSB Associates, an Internet marketing firm specializing in creating online awareness for books and authors. From the company's inception in 1995, Fauzia has been a trendsetter in developing integrated online marketing campaigns for authors and publishers alike. With the launch of a new program called AMPLIFY, FSB is more focused than ever on providing solutions for ebook marketing and publicity.

Before starting FSB Associates, Fauzia worked for John Wiley and Henry Holt. She lives in Basking Ridge, NJ with her husband and two daughters.

For more information, please visit

Ryan Chapman
Online Marketing Manager
Farrar, Straus and Giroux
Ryan Chapman is the Online Marketing Manager for Farrar, Straus and Giroux. Recent campaigns include books by Jeffrey Eugenides, Thomas L. Friedman, and Daniel Kahneman; the ongoing literary fiction spotlight Work in Progress and its related "Nerd Jeopardy!" nights; and The Originals Series in partnership with GQ. You can follow him @chapmanchapman.

Dan Kern
Director, Search Engine Optimization
F+W Media
Dan Kern is Director of SEO at F+W Media, Inc. Dan began his career in online marketing before becoming an expert in search engine optimization. He has helped improve SEO at F+W through projects like improving the ranking of the Numismatic community's coin price guide page in Google.

Outside of F+W, Dan enjoys blogging regularly in his SEO blog, where readers can find more advice on how to optimize for search engines. You can follow him @kernmedia.
Colleen Lindsay
Community manager of Book Country
 Penguin Group (USA)
 Colleen Lindsay is an unrepentant nerd and digital native who spent most of her formative years hiding beneath the blankets with a flashlight and a book. Her obsession with reading was a hard habit to break; as a result, she’s worked in the book industry since 1984. She spent twelve years working as floor manager, backlist buyer and events manager at several San Francisco Bay Area independent bookstores and reviewed fiction for the San Francisco Chronicle under the inimitable Pat Holt. Her first job in publishing was in Northern California as a mass merchandise sales assistant for Ballantine Books. For five years she served as Director of Publicity for Del Rey Books, a division of the Random House Publishing Group, specializing in science fiction, fantasy, pop culture, graphic novels, manga and licensed media. Some of the authors whose campaigns Lindsay had the privilege to manage include Terry Brooks, Sir Arthur C. Clarke, China Mieville, R.A. Salvatore, Anne McCaffrey and Harvey Pekar.
Most recently, Lindsay worked as a literary agent at FinePrint Literary Management, where she focused on finding new voices in genre and young adult fiction. She's also consulted for several major trade publishers on book marketing, publicity, digital presence and the effective use of social media.
Lindsay is a frequent speaker at book industry, writing, pop culture and genre conferences, where she talks about writing, genre, social media, and the author’s role as marketer in the digital age. Currently she works in the business development department at Penguin Group (USA), and is Community Manager for Book Country (, Penguin’s new free online writing workshop for genre-fiction writers. You can connect with her on Twitter at @colleenlindsay.

Shane Norman
Group Director of Interactive Marketing
HarperCollins Publishers
Shane Norman is the Group Director of Interactive Marketing for HarperCollins Publishers. In this role, he has led the development of new tools, resources and strategies that empower marketing teams globally across all HarperCollins divisions and imprints. He is also responsible for digital publishing in the app space, and has led such projects as The Art of the Adventures of Tintin.  Prior to joining HarperCollins, he was named to News Corporation’s Creating the Future Leadership Group and the recipient of a 2009 NY Emmy Nomination, while serving as the Manager of Interactive Sales and Marketing for Fox Television Stations.

Joe Pulizzi
Content Marketing Institute
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes client-vendor matching site Junta42 as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Awarded “Custom Media Innovator of the Year” by American Business Media, Voted Who’s Who in Media Business by BtoB Magazine, Folio: 40, and recognized as the Most Influential Content Strategist via Lavacon.

Kate Rados
Group Marketing Director
F+W Media
Kate Rados is Group Marketing Director for F+W Media.  Before this position, Kate was the Director of Digital Initiatives for Chelsea Green Publishing and Director of Digital Markets at Sterling Publishing.  Her media career began as a Casting Director for MTV Networks, hiring voiceover talent for series and commercials including MTV's ‘Celebrity Deathmatch,’ then as a Publicist for Food Network, where she launched the careers of Rachael Ray, Paula Deen, Sandra Lee, Giada DeLaurentiis and other notable chefs.  In 2011, she was named Marketer of the Year at MIN's Integrated Marketing Awards.

Dan Sargent
Director, Online Product Development
F+W Media
Currently based in Denver, Colorado, Dan has been involved with online marketing and product development for over a decade. He also has a deep connection with literature & publishing, having pursued both an MFA and a Ph.D. in Writing & Literature.
Winter Thielen
Director of Online Product Development
F+W Media
Winter Thielen is a Director of Online Product Development with F+W Media.  Since joining F+W she has been at the forefront of the intersection of emedia & "traditional" publishing — leading new product development focused on revenue generation and building a thriving online community.

Kate Travers
Digital Marketing Manager
F+W Media
Kate Travers is Digital Marketing Manager at F+W Media, Inc. Kate began her career in publishing 12 years ago at HarperCollins Publishers as an editor before making the jump to marketing. Before joining F+W Media, Kate worked as a private consultant specializing in online marketing, digital media, PR, and brand strategy with publishers, authors and literary organizations. You can follow her @katetravers
Jeffrey Yamaguchi
Digital Director
Knopf Doubleday Publishing Group
Jeffrey Yamaguchi is the Digital Director at the Knopf Doubleday Publishing Group. He has over ten years of experience in digital marketing with an expertise in building foundational assets and programs that connect readers to authors, books, and the publisher brand. Current areas of focus include mobile, ebooks, apps, email marketing, social networks, and anetworked web platform. He has directed online marketing campaigns for manyauthors, including Michael Crichton, John Grisham, Chuck Palahniuk and Dan Brown. Previously he worked at HarperCollins, Ziff Davis, iUniverse and The New Press. Yamaguchi has also had two books published by Penguin, and he runs the creative projects website Twitter: @52projects