Find your favorite topics among 5 tracks:
ROI
Make sure your dollars are paying off. Industry leaders share their ROI stories at Re:Think 2015.
View ROI track »
MOBILE
We know mobile is pervasive but is it persuasive?
View Mobile track »
CREATIVE/NEURO
Effective messaging through bleeding-edge ad innovation.
View Creative/Neuro track »
CROSS-PLATFORM MARKETING
Cross-platform measurement and marketing best practices for better growth.
View Cross-Platform Marketing track »
BIG DATA
Big data for better decisions – see who’s on the vanguard.
View Big Data track »
ROI
Sync Your Message with Social Change and Quadruple Your Earned Media
Sync your message with social change ... and quadruple your earned media: What Wells Fargo did.
Roxanne Gray, Ph.D. – VP Marketing Research Manager, Wells Fargo
Joe Hopper – President, Versta Research
The Long and Short of it: Long-Term Advertising Effects in MMM
The long and short of it: yes, you can measure both the long and short term effects of your marketing campaign with one integrated methodology.
Hirofumi Hamaguchi – Chief Analyst, Strategic Planning, DENTSU INC.
Brand & Equity Pricing: PepsiCo’s Performance Power Insight
PepsiCo performance power insight: the stronger the brand, the more pricing power you have.
Venu Gorti - Co-Founder & Solution Development Lead, Cogitaas
Ruchira Jain – VP, Consumer Insights, PepsiCo India
Kamal Sen, Ph.D. – CEO, Cogitaas
Don Sexton – Professor, Columbia University
Taking Advertising ROI to the Next Level: A Meta Analysis
Eight industry studies show data fundamentals dampen media ROI.
Jim Spaeth - Sequent Partners
Alice Sylvester – Sequent Partners
Quantifying the Sales Impact of Digital, Mobile and Social Advertising
AT&T quantifies the sales impact of digital and social media. How did mobile advertising score?
Joe Empert – Principal, Advanced Analytics, AT&T Mobility
Charlie Hinton – Executive Director, Marketing, AT&T Mobility
Greg Pharo – Director, Market Research & Analysis, AT&T Mobility
Double-Take: Digital Metrics Can Substitute for Unavailable Sales Data
Double-take: Digital metrics can substitute for unavailable sales data.
Satya Menon – Chief Marketing Scientist, Millward Brown North America
Stereotypes Are a Real Time (and Money) Saver
Stereotypes are a real time (and money) saver.
John Dick, Founder & CEO, CivicScience, Inc.
Using Neuro to Measure Your Measurement
Using neuro to measure your measurement.
David Brandt - EVP, Advertising Effectiveness Strategy, Nielsen
Nissan and the Canadian Football League: Listening to Emotions
If you sponsor a sports league for a whole season, expect your brand to go on an emotional "brand-transferring" roller-coaster ride.
Raymond Pettit, Ph.D. - Chief Analytics Officer, iTVX, Rentrak
Andrew Reid – Co-Founder & CTO, SponsorHub, Inc.
OOH Impact – A Behavioral Approach
Size matters - but so do other outdoor formats. SMG Dubai shares secrets to effective outdoor advertising.
Fahad Ali – Senior Research Executive, Starcom MediaVest Group (Vivaki MENA)
Ravi Shekar – Associate Research Director, Starcom MediaVest Group (Vivaki MENA)
Porque Puedo/Because I Can
Comcast translates tomorrow’s largest audience for you today.
Silvina Cendra - Planning Director, Grupo Gallegos
José E. Vélez-Silva - Senior Director, Multicultural Marketing Communication, Comcast
Adriana Waterston – SVP, Marketing & Business Development, Horowitz Research
Dimensionalizing Progress for Citi
Citi thought money could buy happiness and brand insight but learned they needed to go deeper.
Tasha Space – Founder, CS SPACE
Framing Consumer Insights: Values, Voices and Needs
AOL connects to consumers through values, voices and needs.
Vicki Draper - Director, Consumer Analytics & Research, AOL
Emily Glatzer – AOL
Digital Anthropology: Researching Audiences Online
Coca-Cola finds happiness online.
Allison Barnes - Digital Anthropologist, The Coca-Cola Company
Justin De Graaf – Global The Coca-Cola Company
"Coloring Outside the Lines" – ESPN's Unique and Inspiring Storytelling
ESPN’s storytelling mantra: Be brief, be brilliant, be gone.
Barry Blyn – VP, Consumer Insights, ESPN
Comedy Central’s Multicultural Dilemma
Comedy Central paradox: Challenge your entire media strategy for growth in today’s challenged media environment.
Chanon Cook – SVP, Strategic Insights & Research, Comedy Central/Viacom Entertainment Group
Tasha Space – Founder, CS SPACE
Date Night Any Night: The Advertising Impact of Co-Viewing Couples
Viacom’s date night insight: Watching together leads to increased engagement.
Mike Bloxham – VP, National TV and Radio, Frank Magid Associates
Sharon Alvarado – VP, Ad Sales Research, Comedy Central and Spike TV/Viacom Entertainment Group
MOBILE
Quantifying the Sales Impact of Digital, Mobile and Social Advertising
AT&T quantifies the sales impact of digital and social media. How did mobile advertising score?
Joe Empert – Principal, Advanced Analytics, AT&T Mobility
Charlie Hinton – Executive Director, Marketing, AT&T Mobility
Greg Pharo – Director, Market Research & Analysis, AT&T Mobility
Optimizing Mobile Role in Marketing Mix: Findings from 100+ Studies
Big data revelation from 100+ studies: Mobilize mobile’s role in MMM Drives Growth.
Vassilis Bakopoulos – Head of Industry Research, Mobile Marketing Association
Rex Briggs – CEO, Marketing Evolution
The Essential Ingredient – Mobile Ethnography
Kraft and Mondelēz’s recipe for success: Bake in mobile ethnography.
Claudia Del Lucchese - Packaging and Design Insights Manager, Mondelēz International
Alex Hunt – President, BrainJuicer
Nancy Luna – Director, Front End Innovation & Trends, Kraft Foods
Maximizing Mobile in the Programmatic Paradigm
Maximize mobile in the programmatic paradigm.
Kajal Mukhopadhyay, Ph.D. – VP, Performance & Measurement, Xaxis
Using Location Data and TV Viewing to Deploy Ads and Drive Viewing
Inside baseball: Measurable targeted mobile advertising moves the needle on MLB/TV tune-in.
Charlie Fiordalis – Managing Director, Media Storm
Ed Haslam – SVP, Marketing, PlaceIQ
Chris Wilson – President, National Television, Rentrak
How’s the Fit? Wearables as a Research Aid
Research in 2020 will love wearables. In 2015? Not so much.
Tom Ewing – Content Director, BrainJuicer Labs
CREATIVE/NEURO
Winning World Cup 2014 Engagement
Heart trumps brain, Coca-Cola wins real time intelligence through World Cup Engagement.
Gabriel Aleixo - Managing Director, BrainJuicer Latin America
Flavio Marcondes – Knowledge & Insights Team Lead, Coca-Cola Brazil
Carla Mayumi - Business Partner, Talk Inc.
Brain-As-Predictor
Predicting ad effectiveness is no longer a no-brainer.
René Weber – Director, Media Neuroscience Lab
Richard Huskey – Manager, Media Neuroscience Lab
Sound or Sight? Wearable Biometrics & Facial Coding Solve Engagement
Ipsos amplifies advertising through layers of sound and visual impact.
Elissa Moses – EVP, Neuroscience & Emotion, Ipsos
Neuroscience – A Currency for Collaboration
Remember this! The neuro metric of "memory encoding" creates a new currency for more effective ads.
Peter Pynta – Director, Sales & Marketing, Neuro Insight Pty Ltd.
Sheena Sudra - Enterprise Marketing Manager, National Australia Bank
Investigating the Priming Impact of TV and Premium Digital OOH
Neuroscience finds new evidence for TV and OOH priming impact.
Heather Andrew – CEO, Neuro-Insight (UK) Ltd
Beyond the Buzz: Meaningful Metrics for Branded Content
AOL’s actionable insights: Brand integration ≠ bad consumer experience.
Maureen Dawson – Senior Manager, Strategic Insights, AOL
Matthew Sharp – Senior Manager, Consumer Analytics & Research, AOL
Countering Ad Avoidance
Ad avoidance - it can be stopped.
Duane Varan, Ph.D. – CEO, MediaScience
Pringles Proves Insights = Successful Innovation
Pringles proves with Emotional Inquiry method that the right insight is in the can.
Dave Healing – Senior Consultant, BrandTrust
Terrae Schroeder – Head of Global Insights, Pringles, Kellogg’s
Rethinking Nightlife Experience for Heineken
Heineken thinks beyond the product: 60% is emotion and 40% is beer.
Thomas Troch - Senior Research Manager, InSites Consulting
Light & Fit Sheds Its Ego to Revive Its Brand
Light & Fit sheds its ego to revive its brand.
Olesya Goyorun, Ph.D. – Director, Strategy & Insights, Dannon
Holly Rozelle – Associate Manager, Strategy & Insights, Dannon
Using Metaphor to Drive Differentiation
In the hero’s arduous journey through breast cancer, Komen’s guiding light is metaphor.
Abigail Rendin - Senior Manager, Consumer Neuroscience Champion, Olson Zaltman Associates
Padmini Sharma – President; Insights Consultant, Jester & Genius; Susan G. Komen
How’s the Fit? Wearables as a Research Aid
Research in 2020 will love wearables. In 2015? Not so much.
Tom Ewing – Content Director, BrainJuicer Labs
CROSS-PLATFORM MARKETING
Stop Targeting a Screen – Start Targeting a Journey
Facebook’s focus: Stop targeting a screen. Start targeting a journey.
Neha Bhargava – Manager, Advertising Research, Facebook
Dan Chapsky – Facebook
TV & Mobile Video: The Secret to Strengthening Your Dollars
1 + 1 ≠ 2: Adding mobile video on top of TV improves reach and lowers costs.
Sable Mi – Senior Director, Research Strategic Planning BrightRoll
Ronjan Sikdar – VP, Digital, Media Analytics, Nielsen
TV and In-Store Again Found Additive
Turner ad campaigns bucks ROI traditions.
Bill Harvey – Co-Founder & Strategic Advisor, TRA, Inc. (TiVo Research and Analytics)
Brian Katz – VP Advertiser & Purchaser Insights, TiVo Research
Jay Leon – VP Research, Turner Sports
How Custom Content Works Best for Sports Advertising
"Snapback" your target’s attention (from 2nd screen to 1st), by using customized ads.
Jay Leon – VP Research, Turner Sports
Carl Marci, M.D. - Co-founder, Chairman, & Chief Science Officer, Innerscope Research
Multi-Screening – Clutter or Asset?
Multi-screening . . . from curse to blessing.
Rolfe Swinton – Chief RealityMiner, RealityMine
Storytelling in Cross-Media Campaigns
Chapter and verse: Integrated storytelling in a cross-channel campaign.
Terrett Drake - Research Director, U.S., ConceptM
Dirk Ziems – Founder & Managing Partner, Concept M
BIG DATA
Fire the CFO (Who Manages Data Like a CMO!)
Analyze this! Two silver bullets for real-time, omnichannel performance analytics.
Jennifer Zeszut – CEO, Beckon
Household Appliance Behavior Measurement Can Transform Consumer Insights
You are what you do. Passive data from "the internet of things" uncovers rich lifestyle and behavioral insights.
Sunando Das – Head of Marketing Science, TNS UK
Alex Johnson – Head of Innovation, Global Operations, Kantar
Don’t Get Buried by Big Data
Qantas’s stats on not getting buried by big data.
Brian Fine – Australia Online Research
Con Menicas, Ph.D. – Qantas
Intel Inside: Assessing the Impact of Intel’s Latest Digital Campaign
Intel on what Intel used to uncover new segments and insights around their campaign effectiveness.
Stephanie Tangeman – Campaign Effectiveness Lead; Intel Insights & Market Research, Intel
Becky Wu, Ph.D. – Senior Executive Vice President, Luth Research
Stereotypes Are a Real Time (and Money) Saver
Stereotypes are a real time (and money) saver.
John Dick, Founder & CEO, CivicScience, Inc.