2014 National Conference on Philanthropic Planning
"While my focus is on the finance/admin side,
I believe that insight into planning issues, techniques, and practices is essential to keeping me
The Summit: Sessions Include:
  • Panel: Anticipating and Responding to Changes in Gift and Estate Planning (Moderator: Frank Minton): Are you evolving at the same pace as your work environment? The panel and audience will discuss practical ways to cope with the following trends:
    • Donor reaction - or overreaction - to uncertainty surrounding tax-law changes.
    • Regional differences regarding wealth, philanthropy, and professional advising.
    • An increased emphasis in campaigns with ambitious planned gift goals, and simultaneous decrease in the use of in-house planned gift specialists, with consequences for revocable and irrevocable gifts.
    • How the new technology will affect marketing and donor relations Approved for 1.0 CFRE continuing education point.
  • The Rebirth of the Charitable Remainder Trust (David Newman): CRTs were very popular in the 1990s, declined for the first dozen years of the new century, and now are showing signs of an uptick. The session suggests ways to foster the revival. Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.
  • Why Pooled Income Funds Deserve a New Look (Marc Carmichael): Many pooled income funds have been terminated, and many of the remaining ones are moribund. The session shows how to make pooled income funds appealing in the current environment and what structural changes could give them a great future. Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.

  • Increasing and Preserving Revocable Gifts (Erik Dryburgh): Most planned gifts are bequests or beneficiary designations, and unfortunately a rather high percentage of them are never realized by charities. This session does two things: first show that there are other types of revocable gifts (revocable charitable remainder trusts, for example) that may be suitable for donors, second show how to do a better job preserving existing revocable gifts.Approved for
    1.0 CFRE continuing education point.

  • Broadening the Appeal of Gift Annuities (Frank Minton): The gift annuity continues to be the second most popular planned gift notwithstanding gift annuity rates that are the lowest in history. The session proposes applications that would attract a wider demographic of donors and designs that address concerns about gift annuities. Approved for 1.5 hours of CFP Continuing Education Credit and 1.5 CFRE continuing education points.
  • Gift Planning for Same-Sex Couples (Wendy Goffe): Following the recent Supreme court decision, the growing number of states that allow same-sex marriage, and the IRS declaration that legally-married same-sex couples are entitled to the same federal tax benefits as heterosexual couples, there has been a growing interest in this subject. The session covers legal issues and opportunities for same-sex couples residing in various states.Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.
  • Gifts Involving Partnerships, LLCs and S Corporations (Chris Hoyt):  "Beware of Gifts that Eat."  Gifts of illiquid assets require greater scrutiny than gifts of cash or marketable securities. LLC interests, partnership interests and (particularly) S corporation stock can also generate income tax liabilities for a charity. Learn which assets pose the fewest tax problems, which assets pose the greatest problems, and learn the strategies that can reduce or eliminate the tax problems so that the charity can apply the gift's greatest potential value to the organization's charitable purposes. Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.
Planned Gift Specialists: Sessions include:
  • Panel: Bad Mistakes and How to Avoid Them (Moderator: Pete Sommerfeld): Learn from the mistakes of others and share missteps you've observed - or made - with special attention given to solutions that will prevent others from repeating them. The panelists will share their experience with problems solved by a variety of charitable organizations and donors. Approved for 1 CFRE continuing education point.

  • Are You Prepared for the Recovery in Real Estate Gifts? (Tim Prosser): Although it would be overstating matters to call it a resurgence, many organizations have seen increasing interest in both outright and life-income gifts funded with real estate over the past 18 months. Gifts of real property can be complex, but they are often larger than gifts of other assets and worthwhile for charities to accept and manage. We will discuss how institutions can best prepare to capitalize on a real estate recovery, including building internal support for these gifts and marshalling the resources necessary to effectively assess, close, and manage real estate gifts. We will also address how to identify real estate gift opportunities, setting appropriate donor expectations, whether or not to serve as the initial trustee of a real estate-funded trust, and how to avoid surprises. Approved for 1.0 hour of CFP Continuing Education Credit and 1 CFRE continuing education point. 

  • Business Succession Planning: Adding Philanthropy to the Mix (Jill Dodd): The focus in this session is on owners of closely held businesses, whether C corps, S corps, limited liability companies or limited partnerships, who are facing a pending liquidity event and want to finally be able to unlock some of the wealth they have created for philanthropic purposes. We will move from basic income tax principles—including the income tax charitable deduction rules, avoiding the pre-arranged sale problem, appraisal requirements and the unrelated business income tax trap—to the how-to's of using charitable remainder trusts or charitable lead trusts as effective philanthropic vehicles that also provide benefits to family members. The focus will be on practical applications of rules that can be very complex. Approved for 1.0 hour of CFP Continuing Education Credit and 1 CFRE continuing education point.

  • Advanced Charitable Remainder Trust Design (Reynolds Cafferata): With appreciation in assets, higher tax rates and Baby Boomers aging into the target market for CRTs, interest in this tool is increasing. This session will cover advanced options for controlling distributions from the CRT, funding the CRT with an encumbered asset and having an S-Corporation establish a CRT. Approved for 1.0 hour of CFP Continuing Education Credit and 1 CFRE continuing education point.

  • CLUT-tered: My First Charitable Lead Trust—A Case Study (Pete Sommerfeld): Virtually every gift planner is familiar, on some level, with charitable lead trusts (CLT). We have heard about their potential value to both donors and charities. We have attended seminars, some of us multiple seminars, on the intricacies of their design. Our goal: to explain them to potential donors in such a way that we garner “mega gifts” for our organizations. Very few of us have ever actually closed a CLT, or been involved in the creation and design of one. This interactive session walks attendees through the creation, negotiation, closing and administration of the fifth largest gift every received by the Oregon Health and Sciences University—a CLUT funded with $20 million in stock. This will not be, primarily, a technical presentation. Emphasis will be placed on the practical side of the gift, in particular examining the Foundation’s responsibilities as trustee, and how those responsibilities will be carried out. Issues in relating to the donors themselves and their advisors will be a part of the discussion. All this will be viewed in light of the ultimate benefits the Foundation will receive. This is, after all, a CHARITABLE lead trust. Approved for 1.5 hours of CFP Continuing Education Credit and 1.5 CFRE continuing education points.

  • Playing Detective to Protect a Donor's Charitable Bequest (Aaron Levinson): We all spend a lot of time cultivating, soliciting and stewarding donors to make bequests—large and small—to our organizations. When a donor tells you that your charity is in her trust for a significant amount, and then she passes away and you do not receive a notice by trustee, what should you do? Did she really ever make the bequest? Is someone hiding something? This session will go over the various options to pursue the bequest, including whether or not you should even pursue it. Approved for 1 CFRE continuing education point.
  • Lessons Learned - Best Practices of the Best Planners (Jeff Comfort): Like it or not, we are all students of life, every single day. To be our best in our profession, we must be ongoing students of gift planning, as well. Most everything we know, we have learned from someone else. For this session, Jeff asked 50 leaders in the gift planning field to share lessons from their careers in charitable planning. He analyzed their stories to identify best practices they have developed from years of experience with donors, prospects, colleagues, advisors, relatives, and others. Planned giving didn’t start yesterday, and it won’t end tomorrow. What may seem new today is often a rhyme of the past, and a lesson for the future. In this session, we will walk a path of lessons learned in planned giving. Approved for 1 CFRE continuing education point.

Major and Principal Gifts Officers: Sessions include:
  • Panel: How to Be a Silo-breaker (Moderator: Pamela J. Davidson): Are you a planned gift officer who isn't allowed to talk to major gift prospects? Or a major gift officer who can't get help with a blended gift because fundraisers can't share credit? Donors don't see themselves in silos - why do fundraisers so often have to work in them? The panel and audience will discuss success stories and generate ideas for cultivating gifts that cross the traditional development office boundaries. Approved for 1.0 CFRE continuing education point.

  • "I Don't Know Anything About You . . ." Introducing Gift Planning in Conversations (Pamela J. Davidson): Beyond the occasional suggestion of including the charity in a will, most fundraisers and board members have no idea how to introduce gift planning into a conversation with a prospect. This session will address that need, using scripted sentences to introduce gift planning ideas and concepts through the universal language of assets and personal planning goals. We rarely know the specific asset holdings of our prospects and donors, nor their capacity to give nor much about their personal planning goals. This session will offer statements to elicit those leads in a visit with a prospect, using their own asset choices and planning goals and NOT the technical aspects of planned gifts to start a meaningful conversation and cultivation. This approach will also lead to repeat gifts at varied life stages, as assets no longer work for that donor or prospect and as planning goals change. An answer key for each statement is included to remind you what planned gifts might meet that need and with which asset. Approved for 1.0 CFRE continuing education point.

  • Charitable Remainder Unitrusts and Annuity Trusts: The Fundamentals and Beyond (Winton Smith): This foundational session provides major gift fundraisers with a clear and thorough explanation of the charitable remainder unitrust and annuity trust. Attendees will learn the best way to identify both the prospects for these gifts and also the circumstances that yield concrete results. The focus will be on the benefits that these gifts provide, the selection of the appropriate income payment, the current income tax charitable deduction, the gift and estate tax deduction, and the taxation of the income payments. Donor stories illustrate how donors make these gift and give more than they every dreamed possible to your organization. This foundational approach will also benefit planned gift specialist who are charged with training major gift fundraisers.Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.

  • Incorporating a Women's Initiative—How We Started and What We Learned (Angela Throne): You've seen the statistics. Today's women are an active financial force. They earn, manage and distribute more wealth than ever before. Their importance as planned gift and major gift prospects shouldn't be forgotten, as it will continue to grow. Learn howTexas A&M Foundation created a targeted marketing approach for women with an integrated a plan for identifying and cultivating women prospects through events, direct mail pieces and educating fellow development professionals. Angela will share what has worked and what hasn’t, and offer practical ideas that can be implemented quickly and cost effectively. Attendees will participate in anticipating questions and commentary might arise from higher ups and how to deal with it in a positive manner. There will also be interactive brainstorming about how an approach like this can be used for other specific markets. Approved for 1.0 CFRE continuing education point.

  • 3 Horse Race: Harnessing Blended Gifts, Bequest Intention Forms & Collaboration (Gordon Smith & Ashley Buderus):  The "Blended Gift" is a potent concept in fundraisers’ hands. Regrettably, it is a thoroughbred horse that is often hobbled by two other thoroughbreds (the Bequest Intention Form and interdisciplinary collaboration) that are frequently found to be undernourished at race time. This presentation will explore first hand trial and error experiences and draw upon the knowledge-base of attendees to demonstrate how nonprofit organizations (NPOs), individual major gift officers (MGOs) and planned giving officers (PGOs) are best enabled to perform as a powerful three horse troika for optimal fundraising. At heart, every development officer (DO) wants to maximize both donor satisfaction and the ultimate impact of the donor's gift on their NPO’s mission—without leaving money on the table by failing to fully cultivate the donor's philanthropic potential. The blended gift addresses this concern, but if counting and recording the deferred portion of the gift requires more than a simple Bequest Intention Form, DOs will either avoid riding that horse, or will weary themselves trying to get it across the finish line. Likewise, strategic collaboration between MGOs and PGOs is the horse that empowers the other two with the energy to run a focused and nimble race. Participants will gain precious insights, implementation checklists and more.  Approved for 1.5 CFRE continuing education points. 

  • The ABCs of Major and Planned Gift Portfolio Management (Linda Speed & Kelly Wesley Taylor): As fundraisers we work in a world of endless tasks, opportunities and goals, where constant re-prioritization of how you focus your time and energy is essential. In this reality, a priority based prospect portfolio is your key to major and planned gift fundraising success. In this session you will learn to prioritize your portfolio of donors, prospects and suspects and develop specific strategies and/or collective messaging plans for each audience segment. Using a case study based on a portfolio building exercise for the Community Foundation of Southern Indiana, the presenters will discuss creation implementation of a portfolio and lessons learned.Approved for 1.0 CFRE continuing education point.

  • The Art (and Science) of Persuasion (Anne Melvin): At its heart, fundraising is about persuading people to engage in an unnatural act: giving away money. How the best fundraisers do it is an intangible art, but there is hard science behind the six universal principles of social influence that sway people. This session will examine each of those six principles, exploring how we unknowingly use them, how we can use them more intentionally, and how we can put them to good use for the charities we care about. First, we’ll dive into social science experiments that underlie the principles of liking; authority; reciprocation; social proof; scarcity; and commitment and consistency. Next, we’ll surface with ways to apply those principles to our one-to-one interactions with prospects. Sometimes small changes in presentation or behavior can yield large changes—and larger gifts. Make sure you understand the subtle, unspoken language of social influence, and that you’re not accidentally “saying” the wrong thing! Approved for 1.0 CFRE continuing education point.

One-Person/Small Shop Development Officers: Sessions include:
  • Panel: How to Do the Most Important Thing Right (Moderator: Melanie Scholl Begun): When you do ALL the fundraising for your organization, what IS the most important thing to do right if you want to raise planned gifts? And, how can you squeeze it onto your to-do list? The panel and audience will discuss priorities, time management, and ways to stay focused when the fruits of a gift planner's labor are so often deferred. Approved for 1.0 CFRE continuing education point.
  • Building and Maintaining the Testamentary Gifts Pipeline (Laura Hansen Dean): The presenter combines years of nonprofit experience with the most current research findings to examine policies, strategies, and annual efforts and activities that most successfully educate donors and encourage testamentary gifts. The work isn’t over when those gifts have been made—it shifts to celebrating and maintaining the gifts in the pipeline; staying visible in the organization to maintain program investment; and actively managing the receipt of distributions from these gifts. Approved for 1.0 CFRE continuing education point.

  • "Plannual Giving"—A New Framework for Marketing Planned Gifts (Ray Watts & Patience Boudreaux): Silos no more! The future of planned gift marketing is integration, not separation. The idea behind "Plannual Giving" is a hybrid marketing mix, with a blended message combining annual support and legacy gifts in the same communication vehicles. As the research continues to demonstrate the benefit of marketing planned giving to the widest possible audience, the "Plannual Giving" model will help development leaders think about their constituents with a wider prism, better reaching the most likely planned giving donor—the loyal annual donor.Approved for 1.0 CFRE continuing education point.

  • Volunteers: The Boon and Bane of Fundraising (James Hickey): Volunteers can be very helpful—or not—to the development officer/ gift planner as fundraising strategies are planned and executed. Jim will discuss how best to select, train and retain volunteers, using his professional experiences and his own volunteer fundraising opportunities, along with a variety of research related to this topic. Participants will have ample opportunities to share "trench tales" and learn from one another’s successes and challenges.Approved for 1.0 CFRE continuing education point.

  • Why me? Why here? Why now?  Creating Your Public Narrative (Melanie Schnoll Begun): Contrived elevator speeches do not work. People give to people. But what does it take to have a story that is so appealing and strong that it allows you to earn the trust of the donor and their family, and empowers you to go into any solicitation feeling confident, prepared and on fire? In this session, a veteran for-profit and nonprofit fundraiser will help you construct a public narrative that will connect more effectively with donors and close larger gifts.Approved for 1.5 CFRE continuing education points.

  • It's All About CONVERSING with Donors (Judee Daniels & Elfrena Foord): Consistent annual donors know and trust your organization. Their gifts are an indication of their loyalty. How can you easily open the intimate subject of a future planned gifts with these loyal supporters? How can you eliminate insider jargon and relate a donor’s passion to sustain your mission? This session, complete with two scripts, introduces a 2-step conversation process. Participants will role play and discover how these scripts remove the fear and trepidation on both sides of a planned giving conversation for both staff (or volunteers) and the donor. If your planned giving program consists of newsletters, website information, and check boxes on direct mail appeals, but lacks consistent, comfortable, planned giving conversations with donors, you should plan to attend this session. Approved for 1.0 CFRE continuing education point.

  • Metrics that Count—A Scalable Approach to Setting Goals and Evaluating Results (Michael Romero): Managers at every charitable organization—large or small—want to be sure they are good stewards of the donor dollars that accomplish mission and sustain the organization. But how can you know that an investment in planned gifts is paying off, when the fruits of a gift fundraiser’s labor are often revocable or deferred? This session presents a framework of essential metrics that help you understand what’s in the pipeline, and how to establish reasonable goals for current work to produce future gift income. Beyond the essentials, we’ll discuss the many data points you could track understand the costs and benefits of your gift planning efforts.Approved for 1.0 CFRE continuing education point.

Professional Development for Advisors: Sessions include:
  • Panel: How to Collaborate Effectively Across Our Professional Cultures (Moderator: Phil Cubeta): Why dwell on advisor-planned gifts that were less than ideal for the charity, or charity-driven gifts that were sub-optimal for the donor's financial plan? We can all agree that effective communication with the donor's advisors would create more, bigger, and better gifts. The panel and audience will consider skill sets and priorities around the planning table, and discuss the value that each perspective brings to the process of philanthropy. Approved for 1.0 CFRE continuing education point.
  • Why Charitable Beneficiaries Should Monitor Estates to Avoid Income and Estate Tax (Lawrence Katzenstein): This session examines the many reasons why charities need to monitor estates and trusts of which they are beneficiaries. Is the estate passing to charity paying income tax unnecessarily? Are estate taxes be allocated to the charitable share when they shouldn't be? Why charities should receive copies of the estate and income tax returns what they should look for. Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.

  • The “Obamacare Tax”: Understanding Its Impact on CRTs and Donors (Jack Sawyer): The new "Obamacare Tax" imposes an additional 3.8% tax on "net investment income." The tax applies to individuals, estates, and trusts, including charitable trusts. This session will explain how the tax applies and will highlight the exceptions and exclusions available. The new IRS regulations on the tax's application to CRTs will be covered in depth. The session will also address the impact of the tax on charitable planning and suggest planning techniques and opportunities. Approved for 1.0 CFRE continuing education point.

  • The Philanthropic Conversation: Understanding Advisor Approaches and Client Expectations (David Ratcliffe): This session will present findings from the U.S. Trust Study of the Philanthropic Conversation, conducted by Phoenix Marketing International on behalf of U.S. Trust and The Philanthropic Initiative. While professional advisors universally agree that the philanthropic conversation is important to their clients, and good for their own business, the study shows there are disconnects between advisors and their donor/clients concerning the initiation and substance of the conversation, including charitable goals and passions, and the relative importance of tax benefits. Learn about these disconnects, and consider ways to bridge the gap in this important relationship between advisors and donor/clients.Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.

  • Meet the Hurleys! An Interactive Multi-Generational Case Study (Phil Cubeta): Meet the Hurleys! This is an interactive, video-driven, workshop for both gift planners and advisors. You will work in cross-disciplinary teams to apply charitable strategies to a three generation family. You will help the family achieve its highest aspirations for self, family, and society, while also taking care of their own financial needs.Approved for 1.5 hours of CFP Continuing Education Credit and 1.5 CFRE continuing education points.

  • How to Avoid the 2014 Top Charitable Estate Planning Mistakes (Johni Hays): Based on review of the detailed estate plans of over 100 clients in this last year, this session will bring to light the ten most common real life charitable estate planning mistakes. Since most professional advisors are offered little in the way of education about how to include a charitable gift in an estate plan, this session will provide the facts of 10 different, yet common situations. Each problem is highlighted, then each example provides not only a full solution for the professional advisor to learn and incorporate into his or her practice, but also the “why” behind the problem and the solution. The types of scenarios covered range from learning which assets are ideal to fund the charitable estate gift to how to do the best drafting when the estate plan covers multiple family members and multiple charities at the same time. Plus, you’ll learn the top, tax-smart estate planning techniques on how to best use Income in Respect of a Decedent (IRD) assets. For a fun-filled wrap up, the publicly battled estate plan of Farrah Fawcett is discussed as an ideal example of how not to do an estate plan. Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.

  • Drafting for Eternity: Legal Lessons and Practical Advice for Charities, Their Donors, and the Professionals Who Advise Them (Kathryn Miree): Permanent funds, in the form of endowments, private foundations, supporting organizations and perpetual charitable trusts, are increasing in number and popularity. As those numbers increase, so do potential problems ranging from donor lawsuits alleging breach of donor intent, to shrinking/disappearing permanent funds, to conflict when the goals of the family and charity diverge. This session offers a look at the trends, what can go wrong, checklists to guide creation of permanent funds, and advice in drafting to ensure effective use and oversight of perpetual funds.Approved for 1.0 CFRE continuing education point.

Executive Briefing: Sessions include:
  • Panel: How to Build Gift Planning Culture from the Top Down, or the Bottom Up (Moderator: Joe Bull): The recent recession threatened gift planning culture at many charitable organizations. At least for a time, their focus was on current gifts, at the expense of resources to build the pipeline of gifts that might be all or partly deferred. As the economy improves, it’s time for all organizations to consider the place of “planned” giving in their development priorities. What can gift planners do to make sure the priority is as high as possible, even if they aren’t in the C-suite? Approved for 1.0 CFRE continuing education point.
  • What Your Boss Really Needs to Know About Gift Planning (Scott Lumpkin): It’s 9:00am on a Monday morning and you’re about to meet with your new boss for the first time. What does he or she really need to know about what you do, this thing you call “gift planning?” Is it about your extensive knowledge of Flip CRUTs, or creative uses of gift annuities, or the complex real estate transaction that you almost closed last year? Or is it about the impact of the new Medicare investment tax on giving or your lobbying efforts to make charitable IRA rollovers permanent? Perhaps what your boss really needs to understand are the things that make gift planning different from other types of fundraising. How you bring a creative perspective to leveraging a donor’s generous intent for maximum benefit. How it gives you a unique perspective on the joys and challenges of engaging potential donors. How it enables you to collaborate with colleagues and solve problems, helping donors make a bigger difference than they ever thought possible. How understanding the real essence of gift planning can help your organization raise more and produce more satisfied donors than ever before. In this session, Scott draws from his unique experience as a long-time gift planner who now serves as the chief advancement officer for a leading private university. He will provide inspiring insights and recommendations that anyone can use, at any nonprofit, to be more successful in gift planning. Scott is committed to changing the practice of philanthropy by changing how organizations view gift planning.Approved for 1.0 CFRE continuing education point.

  • Estate Taxes: Is The Glass Half Empty or Half Full? (Robert F. Sharpe Jr.): This session will explore the changes in federal estate and gift tax laws in recent years and their effect on charitable giving during lifetime and at death. Learn why planned gift marketing efforts aimed at reducing estate taxes are of little interest to more than 99% of donors, while the wealthiest 1% say that lower estate taxes will actually result in more charitable giving from their estates. To navigate these different attitudes, gift planners need to improve their basic knowledge about estate taxes. Recent tax law changes, combined with economic and social changes, will also mean a renaissance of charitable remainder trusts and other irrevocable lifetime giving techniques among older Baby Boomers as income tax planning takes on renewed importance for relatively younger donors and those who advise themApproved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.

  • Legislative & Regulatory Update: News from IRS, Congress and the Court (Emanuel Kallina): Federal tax law applicable to charitable gift planning is essential knowledge for all gift planners, and advanced gift planners need timely and accurate information on technical, judicial and regulatory actions affecting their work. This session will cover relevant new IRS rulings, Treasury actions and regulations, and court decisions. Congressional developments will also be considered. Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.

  • The Power of Engagement: Amplify Your Donor Communication Strategy (Michael Hutney): Over the last five years, advances in online communication methods have narrowed the gap between nonprofits and the donors who support them. This increase in exposure and accessibility enables nonprofits to build deeper relationships with existing donors and develop bonds with newer donors at a rapid pace. Yet, with all this opportunity, many nonprofits struggle to gain a measurable return on investment from their online communication efforts. Join us to discover a research-based, step-by-step plan for a robust online communication program that resonates with your audience, reinforces your mission and accelerates gift conversations with your donors. Three budget/experience levels will be showcased using real-life, nonprofit examples. Note: This presentation will be not be Stelter- or product-centric. Rather, we seek to provide vendor-neutral thought leadership and actionable ideas, which any nonprofit can leverage.Approved for 1.5 CFRE continuing education points.

  • Building Lasting Legacies: An In-Depth Look of Legacy Society Members (Claudine Donikian & Una Osili): In this session, presenters will share findings and implications from a new study that explores the profile of legacy society members and identifies effective stewardship and communication strategies for planned giving. Although there has been a great deal of interest in bequest donors, there have been very few studies that shed light on actual bequest gifts and donor behavior. As an effort to fill this gap, this study aims to understand the planned giving behaviors and donor life cycle trajectories of legacy society members by conducting a comprehensive review of existing literature and analyzing legacy society membership data. By establishing a cohort framework of members and combining membership data and institutional strategies, the study will offer valuable insights into which strategies are more effective in sustaining engagement with members of different characteristics. Approved for 1.0 CFRE continuing education point.

  • Forgotten But Not Gone: The Philanthropy Protection Act of 1995 (Joseph Bull): It has been 20 years since the gift planning world was turned on its ear by the class-action lawsuit, Ozee v. American Council on Gift Annuities, which alleged violation of federal securities laws by any charity that issued charitable gift annuities. In response to this litigation and through the efforts of many in the gift planning community, the enactment of the Philanthropy Protection Act of 1995 exempted charitable gift annuities from federal securities laws...IF...charities provided prospective gift annuity donors with appropriate written disclosures. Nearly 20 years after the PPA of 1995, has there been any slippage in observance of this law by charities? Are an entire generation of gift planners even aware of the law? This session will review what caused the initial lawsuit, the details of the PPA and what charities should be doing to comply with the law. It will also examine what to do should a charity discover that it is not in compliance and how the gift planning community can remain vigilant to prevent another such lawsuit.Approved for 1.0 hour of CFP Continuing Education Credit and 1.0 CFRE continuing education point.