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Patty Keegan is Director of Digital Chameleon, which provides digital media training and education to media owners, marketers and agencies - helping them transition their skills to digital. Training is conducted via face-to-face, online, and blended learning programs. Digital Chameleon covers the digital media buying and selling market, from introductory level through to more advanced, customised learning and coaching.

Patty has over twenty years of experience (both in Australia and overseas), in the publishing and media agency businesses, and has been involved with interactive advertising since it began in the early 1990s.

Over the years, Patty's roles have ranged from media strategist/planner/buyer for clients including AOL, to advertising operations manager on the launch of Ziff-Davis sites ZDNet and NetBuyer, as well as the AT&T Business Network in the U.S. After four years as Vice President at media agency Carat in Boston, she relocated to Sydney in 2000, and was responsible for launching Carat Interactive Australia, which she grew and managed for four years as National Director.

Patty served as Judging Chairperson for the 2005 Internet Awards, and was founding General Manager of IAB Australia (Interactive Advertising Bureau), chairing the 2007 and 2008 IAB Interactive Advertising Awards.

Patty has been included as one of the “40 Biggest Players of Australia’s Digital Age” by B&T magazine, and has a Bachelor of Science degree in Advertising from the University of Texas.

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