8:30 am

8:55 am

9:00-9:55 am

10:00-10:30 

10:45 -12:00

12:00-1:00

Check-in

Welcome: Jeremy Kees, PhD, The Richard J. and Barbara Naclerio Endowed Chair in Business and Faculty Director, VSB Center for Marketing and Consumer Insights and Wen Mao, PhD, The Helen and William O'Toole Dean, The Villanova School of Business

Industry Panel: Igniting Change through Innovation

         How CMOs Can Harness Tech to Reflect Villanova's Principles

Moderator - Nick Primola '91 CLAS, Executive Vice President, ANA
Panelists - Ramon Jones '91 VSB, CMO, Nationwide
                  Mark Singer, Principal, CMO, Agency Lead, Deloitte Digital
                  Andrea Ching, Global Head of Integrated Marketing, Bloomberg Media
                  Lynn Schlesinger, Chief Customer Experience Officer (CXO), Forbes

CMCI Panel: The Impact of Experiential Education

Moderator - Julie Pirsch, PhD, CMCI Associate Faculty Director/Senior Associate Dean for Teaching and Programs, Villanova School of Business
Panelists - Danielle Honrath '07 VSB, Executive Director, VML New York
                   Trina Kadakia '14 VSB, Senior District Manager, Johnson & Johnson
                   Hamza Inak '23 VSB, Ad Sales Associate, Broadcast, Paramount
                   Steffi Joe '24 VSB, Media Fellow, Havas Media

Keynote Panel: Making AI Actionable

We know what AI can do. How is it actively transforming marketing, and how I can I make that actionable today?

Moderator - Bill Durrant '03 VSB, President, Exverus Media
Panelists - Denise Colella '95 VSB, VP, Head of Digital Strategy Group, Adobe
                   Tim Richer '10 VSB, Director, Marketing & Communications, IBM Data and AI
                   Mark Mannino '92 VSB, EVP, eCommerce, Flywheel

Networking Lunch Reception