Business Case for Attendance

Business Case for Attendance: Schools

Tips and Tactics for Building a Business Case 

• Get a fresh perspective on the industry – During the conference, you will hear about trends schools are seeing that might not have yet made their way to your student population – but might!  The perspective of peers can be important in identifying future trends your department should be paying attention to, which can assist with strategic decision-making.
• Hear the employer perspective – Employer attendees at the conference often share what they’re seeing or what they’re looking for in candidates, which can be valuable information to share with students. 
• Discover new vendors - Sometimes a problem can be solved better by a vendor than by hiring or training someone.  The vendors that attend MBA CSEA conferences have targeted products and services that are designed with career services in mind. The opportunities they offer can prove to be time and money-saving when you are tackling big challenges. 

Maximizing Your Conference ROI

• Align the conference to your school or department’s strategic plan. The sessions at the conference will help you propose a solution for a particular problem that you know your department is trying to solve.
• Schedule meetings with alumni, company partners or company targets while in the conference location. 
• After you return, host a conference recap or lunch & learn with your team to showcase relevant learnings. You will have access to the conference materials online through the Document Library. 

Business Case for Attendance: Employers

Tips and Tactics for Building a Business Case 

• Get a fresh perspective on the industry – During the conference, you will hear about trends schools and employers are seeing that might not have yet made their way to your recruits  – but might!  This can help you tailor your message, or alter your recruiting strategy to be most competitive when recruiting students.
• If you are HRCI and/or SHRM certified, you can earn continuing education credits from the conference sessions. 
• You’ll hear directly from school members about what they are hearing and seeing from students.  This can help you adjust your branding strategy to help ensure the best candidate fit. 
• There will be hundreds of career services professionals all in the same place.  Getting your company’s name in front of them can pay dividends when they are talking with students about potential employers.  The more you network, the more students will hear about your brand.

Maximizing Your Conference ROI

• Align the conference to your organization or department’s strategic plan. The sessions at the conference will help you propose a solution for a particular problem that you know your department is trying to solve.
• Schedule meetings with your school partners while in the conference location.
• After you return, host a conference recap or lunch & learn with your team to showcase relevant learnings. You will have access to the conference materials online through the Document Library.