Masterclass 1: Two-Step Appeal

From Facebook to phone conversion

Have you ever wondered how to run a successful digital acquisition campaign? The combination of digital and phone provides an interactive, two-way channel in which we can bring the donor into the equation so they’re already engaged when we ask them to become a regular giver. We all know that if we focus solely on transactional conversions, donor attrition rates climb. By understanding and responding to the donor’s attitudes and motivations, we end up with quality over quantity - and still deliver meaningful scale.

More than any other channels, digital, combined with phone, enables rapid feedback loops where we can develop multiple hypotheses to concurrently test, validate and roll-out.

Join Andrew Martin and Clarke Vincent from The Fundraising Agency, and Karina Rottinger from tele-agency Public Outreach, to explore digital fundraising from a relationship theory angle. They will unpack the thinking and research behind it; how it translates into the concept and creative development; then into the call guide where you prime and reflect identity, enabling testing and validation and setting up the best foundations for retention.

Andrew Martin  
Clarke Vincent 
The Fundraising Agency

Karina Rottinger MFIA
Public Outreach

Masterclass 2: Data and Propensity Modelling

Next-generation fundraising: How to raise more funds using propensity modelling and predictive analytics

With case studies and real-world examples across direct marketing and regular giving campaigns, this session will equip you with an understanding of how to get started with machine learning and predictive modelling to make an immediate difference in your fundraising programs. Dataro CEO Tim Paris will share the ups and downs of getting started with propensity modelling, plus a vision for how machine learning technology can help fundraisers save time on list generation and raise more money for causes that matter. This session is a must-see for any individual giving fundraiser with an interest in using data to improve their campaigns.

Dr Tim Paris
Dataro

Masterclass 3: Gifts in Wills

This practical session will see you walk away with some of the best gifts in Wills marketing ideas available in the world.

Gifts in Wills is one of the areas of fundraising that Marcus Blease is most passionate about. In this half-day virtual workshop, he will share his insights that will help you make the most of the incredible growth opportunity that awaits those who get their program right.

Areas of focus will include:

•    How to make the most of the massive opportunity presented by the baby boomer generation 
•    How to develop the right communications to grow your Gifts in Wills program
•    How to identify and reach your ideal prospects for Gifts in Wills
•    The strategies that trigger significant engagement
•    How to get your leadership and staff on-board for one of the biggest opportunities in years

Plus much more. 

Keynote Address: Keynote Address

Daring and Disruptive

Lisa Messenger is the vibrant, game-changing founder and CEO of Collective Hub, an international speaker, best-selling author, and an authority on disruption.

She launched Collective Hub as a print magazine in 2013, with no experience in an industry that people said was either dead or dying. Within 18 months that print mag was in 37 countries. Collective Hub has since grown into an international multimedia business and lifestyle platform with multiple verticals across print, digital, events and education – all of which serve to ignite human potential.

Lisa Messenger appears by arrangement with Saxton Speakers Bureau.

Masterclass 4: Virtual and Multimodal Events

Join the Chair of FIA as we deep dive into virtual and multimodal events.

Over the past few months, many charities have been challenged to look at how to deliver existing events in their portfolio in a virtual format, while other charities have seen opportunities to launch new virtual fundraising ventures in this space.

How can you best position your existing or new event to cope with the vagaries of lock downs and uncertain economic and physical environments? How can you develop a virtual event proposition that could still leverage the opportunities around face to face involvement? We'll use real life case studies, as well as practical exercises, to cover how to develop a new virtual event proposition (or pivot an existing physical event), and implement an agile marketing and communications campaign to maximise your chances of success.