All interested researchers are invited to participate in the 23rd Summer Institute in Competitive Strategy (SICS), scheduled for June 23rd to June 27th, 2025, at the Haas School of Business, University of California, Berkeley. The purpose of this meeting is to provide a setting that enables researchers interested in competitive strategy in marketing to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work.
 
The research area will be competitive strategy broadly defined, including both theoretical and empirical work. Topics covered may potentially include pricing, branding, product design, new product development, advertising, promotion, distribution channels, sales force management, customer relationship management, strategic alliances, digital marketing, e-commerce, social media marketing, marketing analytics, market design, ML/AI in marketing, and psychological phenomena relevant to competitive strategy.
 
The meeting will consist of the presentation of approximately fifteen research papers over the five days of the meeting. Each presentation will take an hour and a half, which includes a presentation and discussion. In addition, time and space will be provided for the participants to engage in conversations and joint research. Current and past supporters of the conference include the Yale Center for Customer Insights, the Gilbert Center, the Fisher Center for Business Analytics, the Institute for Business Innovation, the Marketing Science Institute, and the INFORMS Society for Marketing Science.

 

Sponsored ​by ​: Institute ​for ​Business ​Innovation, ​Haas ​School ​of ​Business, ​University ​of ​California, ​Berkeley