The meeting will consist of approximately fifteen research papers over the five days of the meeting. Each presentation will take an hour and a half, which includes presentation and discussion. In addition, time and space will be provided for the participants to engage in conversations and joint research. Current and past supporters of the conference include the Yale Center for Customer Insights, the Gilbert Center, the Fisher Center for Business Analytics, the Institute for Business Innovation, the Marketing Science Institute, and the INFORMS Society for Marketing Science.