| AELP Workshop |
Social Media Marketing for the
|
| Date: Thursday, 20 November 2014 |
| Venue: Crowne Plaza, Leeds |
| This workshop is now sold out! |
| Overview |
This workshop is highly interactive and will develop the understanding of social
media-based marketing methods, and how to apply them. There will be the opportunity to develop tools and processes that can be tailored to you and applied back at work to increase your chances of success.
The emphasis is on introducing the range of Marketing options that exist, so that you can understand them, and then decide which ones would help to achieve your goals.
We will create a challenging but supportive environment in which people can work on real projects and plan their future actions. They will then be able to transfer these techniques to the workplace with confidence.
media-based marketing methods, and how to apply them. There will be the opportunity to develop tools and processes that can be tailored to you and applied back at work to increase your chances of success.
The emphasis is on introducing the range of Marketing options that exist, so that you can understand them, and then decide which ones would help to achieve your goals.
We will create a challenging but supportive environment in which people can work on real projects and plan their future actions. They will then be able to transfer these techniques to the workplace with confidence.
| Objectives |
Main content areas covered:
- What is what in modern marketing?
- Understanding how the tools can be used
- Using social ecommerce platforms and tools
- Understanding the sentiment
- The future – where is it going?
- Application session
| Who should attend? |
This workshop is aimed at those who are responsible for the design and implementation of marketing plans to increase the number of Apprenticeship starts agreed with employers, and to increase the awareness among employees and students.
It will also cater for staff from providers who are in a marketing role, or a business planning role, and who have the operational responsibility to implement such plans.
It will also cater for staff from providers who are in a marketing role, or a business planning role, and who have the operational responsibility to implement such plans.
| Benefits of attending |
As a result of attending, delegates will be able to:
- Identify and evaluate different social media marketing methods
- Plan an approach to target markets that will create demand
- Develop an application of the tools that can be used easily and quickly
- Develop an action plan that will deliver real marketing campaigns
- Monitor and measure how well the strategies are working
