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Facilitator

Jo Gourley Froome

Mentor Group
             
Jo likes to do things differently. Her philosophy is to disrupt the patterns of thinking and conventions in order to challenge people to think, learn and do differently. She has a degree in the Philosophy of Mind and specialises in the neuroscience and psychology of creativity in relation to marketing and product innovation.

An experienced facilitator and instructional learning designer, Jo has worked in sales and marketing in both a client and agency capacity and has worked at board level to design and deliver capability requirements across a wide client base. Jo has worked as a National Sales Manager, Corporate Affairs Manager and also as a Marketing Manager responsible for a portfolio of brands worth over £500 million. Her main sector experience is predominately retail, manufacturing and FMCG and has been responsible for the European Sales and Marketing Learning Team for one of the global top 3 FMCG companies.

Her approach is to work through the full life cycle of capability development, from diagnostics to the design and delivery of a programme. This ensures that the learning objectives reflect the correct needs and that the programme is designed to create behavioural change and the linked results.

Other areas of expertise include - Influencing skills, Presentation and Facilitation skills

Recent successes include:
  • Design and delivery of a workshop on the psychological differences in the genders in relation to advertising strategies for a London Advertising Agency
  • Innovation Capability development for various media agencies to enable them to create client marketing programmes with stand-out appeal
  • Creating an Active Selling Programme for a large UK retail operation which resulted in a dramatic uplift in required measurements in three months
  • Working with the Global Board of Directors of a Manufacturing Company to redesign their R+D strategy.
  • Design and delivery of Influencing with Impact programme for UK Sales teams