01/11/2016 | |||
09:00 - 09:30 | The State of Marketing Technology Today Location: Orchard Scott Brinker, Editor, chiefmartec.com | ||
09:30 - 10:15 | Digital Transformation: Getting It Done and Getting It Right Location: Orchard Vineet Bhalla, Global IT Director of Digital Marketing, Unilever Vishnu Indugula, Vice President, Global Lead CPG, SapientNitro | ||
10:15 - 10:45 | Break | ||
10:45 - 11:10 | Left & Right Side Of The Brain: Your Marketing Intelligence In A Digital World Location: Orchard Juanjo Carmena Ayuso, Cloud Apps Lead EMEA, Microsoft | ||
11:10 - 11:35 | 6 1/2 Ways to Transform Your Marketing Location: Orchard Paul Gottsegen, Chief Marketing & Strategy Officer, Mindtree | ||
11:35 - 12:00 | Personalisation At Scale: What It Really Takes Location: Orchard Jason Heller, Global Lead, Digital Marketing Operations & Technology, McKinsey & Company | ||
12:00 - 13:15 | Lunch Location: Conservatory | Lunch - RedPoint Global (Invitation Only) Location: Orchard Pre-Function Room Patrick Tripp, VP Product Strategy, RedPoint Global | |
13:15 - 13:40 | People: The Most Important Martech Integration Location: Orchard Sophie Wooller, Consultancy Lead, iProspect Brian Harte, Head of Customer Engagement and e-marketing, Tourism Ireland | ||
13:40 - 14:05 | Scaling Experimentation in the Real World Location: Orchard Colin McFarland, Head of Experimentation, Skyscanner | ||
14:05 - 14:30 | Agile Practices for Marketing Teams - Putting Theory into Action Location: Orchard Ulrike Eder, Chief Commercial Officer, drie Secure Systems Limited | ||
14:30 - 15:00 | Break | ||
15:00 - 15:25 | Digital Disruption Deconstructed Location: Orchard Michael Wade, Cisco Chair in Digital Business Transformation and Professor of Innovation and Strategy, IMD | ||
15:25 - 15:50 | Marketing Ops is a Philosophy, Not a Department Location: Orchard Justin Dunham, Director, Marketing Ops & Digital Acquisition, Urban Airship | ||
15:50 - 16:15 | 10 Myths Martech Vendors Perpetuate (And What's The Real Story) Location: Orchard Theresa Regli, Principal, Managing Partner, Real Story Group | ||
16:15 - 16:30 | Break | ||
16:30 - 17:05 | Industry Perspectives from the Major Marketing Clouds Location: Orchard John Watton, EMEA Marketing Director, Adobe Marketing Cloud, Adobe Sylvia Jensen, Senior Director of EMEA Marketing, Oracle Marketing Cloud, Oracle Tom Smith, Product Marketing Lead EMEA, Salesforce Marketing Cloud, SalesForce Tom Coppock, Director of Solutions Consulting, EMEA, Marketo | ||
17:05 - 17:40 | Industry Perspectives from Marketing Tech Disruptors Location: Orchard David Hurley, Founder, Mautic Will Senior, Senior Sales Engineer, Google Patrick Tripp, VP Product Strategy, RedPoint Global | ||
17:45 - 19:00 | Networking Reception - Sponsored by Workfront Location: Sentosa |
2/11/2016 | |||
09:00 - 09:25 | Beyond Creative Destruction: Hyper Cannibalism in a Disruptive World Location: Orchard Shawn Kanungo, Senior Manager, Strategy & Operations, Deloitte | ||
09:25 - 09:50 | InterContinental Hotels: Our Transition to Real-Time Marketing Location: Orchard Nick Worth, CMO, Selligent Charlie Aspey, Email Marketing Manager, Europe, InterContinental Hotel Group | ||
09:50 - 10:15 | The Big Leap: From Data To Insight Location: Orchard Doug Kessler, Director, Velocity | ||
10:15 - 10:45 | Break | ||
10:45 - 11:10 | Performance Marketing: A Data-driven Journey To B2B Technology Marketing Location: Orchard Ceri Jones, VP Global Marketing Operations, Basware Oyj | ||
11:10 - 11:35 | From Beautifying Marketing To Revenue Marketing - The MarTech Way! Location: Orchard Piotr Golczyk, Marketing Operations Director, Luxoft | ||
11:35 - 12:00 | Data-Driven Customer Experiences - Technology Is An Enabler, Not A Solution Location: Orchard Max Goijarts, Marketing & Technology Manager, OnModus - Nutricia | ||
12:00 - 13:15 | Lunch Location: SW7 Restaurant | Lunch - Sysomos (Invitation Only) Location: Orchard Pre-Function Room Lance Concannon, Marketing Director, Europe, Sysomos | |
13:15 - 13:40 | Why Are All Marketing Clouds The Same? Location: Orchard Jeremy Waite, Evangelist, IBM | ||
13:40 - 14:05 | Lessons of Digital Transformation in Industrial B2B Marketing Location: Orchard Susan Trast, Head of Marketing Communications, ABB Henri Syvänen, B2B Strategy Lead, Avaus Marketing Innovations | ||
14:05 - 14:30 | Supercharging Engagement In An Unengaging Category Location: Orchard Adam Warburton, Head of Mobile, Travelex | ||
14:30 - 15:00 | Break | ||
15:00 - 15:25 | How Digital Is Transforming Marketing at Sonova Location: Orchard Alex Mari, Global Director of Digital Marketing & eCommerce, Sonova | ||
15:25 - 15:50 | Scott Brinker presents... Location: Orchard Scott Brinker, Editor, chiefmartec.com | ||
15:50 - 16:15 | Applying Microservices Design To The Martech Stack: Lessons Learned Location: Orchard Steven Moody, Founding Partner, Beachhead | ||
16:15 - 16:40 | How UX Makes Marketing More Effective Location: Orchard Sean McSharry, UX Planner / Architect, Barclaycard | ||
16:40 - 16:45 | MarTech Wrap-Up Location: Orchard Scott Brinker, Editor, chiefmartec.com |