Day Two:  Tuesday 13 May 2014

08.15 Breakfast Seminar, hosted by PROMEXICO 
Mexico is fertile ground for contemporary culture. The relevance of this emerging luxury market is intrinsically intertwined with the development of its contemporary identity - one that embraces rapid change, a strong international influence, and the country's defining ancestral DNA.  The presentation will provide context for the international luxury market within the contemporary culture of Mexico, providing an insight into the country's current position as both source of inspiration to the global aesthetic, and a strong proposition as a healthy luxury market.

Alonso Dominguez, Founder and Creative Director, Cult of Monochrome

09.15 Opening Keynote: Building an Empire
A major global brand explains the thinking behind their expansion into new markets

William P Lauder, Executive Chairman, The Estée Lauder Companies
Moderator: Lionel Barber, Editor, Financial Times

09.45 Spotlight: Art and fashion
An artist and a luxury entrepreneur discuss the increasingly inter-dependent relationship between art and luxury.

Lapo Elkann, Chairman & Founder, Italia Independent Group
In conversation with
Rob Pruitt, Artist
Moderator: Vanessa Friedman, Fashion Editor, Financial Times

10.20 Affluent Consumer Spending Trends in Emerging Markets

Sarah Quinlan, Senior Vice President & Group Head of Market Insights, Mastercard Advisors
Moderator: Rachel Sanderson, Milan Correspondent, Financial Times

10.40 Break

11.00 Reaching Consumers’ Hearts before Wallets: The Importance of Sport and Art

Interview with Alejandra de la Vega
Moderator: John Paul Rathbone, Latin American Editor, Financial Times

11.30 Turkey & Africa
Turkey has long been viewed as one of the most developed of the Next 11 -- but is it really? How important is ecommerce vs bricks and mortar in this market? What is the future for luxury for Europe’s largest Muslim country? Meanwhile, from Nigeria to Ghana African countries are regularly touted as the Next Big Thing in luxury, yet luxury has been notably slow to embrace Africa. Why? How believable are the predictions? Where does theory diverge from reality, and what are the talking heads missing?

Burak Ҫelet, CEO, DESA
Christian Louboutin, Founder, Christian Louboutin
John Obayuwana, Founder & Managing Director, Polo Luxury Group
Will Hutchings, Executive Director, Global Investment Research, Luxury Goods and Global Brands, Goldman Sachs
Moderator: Rachel Sanderson, Milan Correspondent, Financial Times

12.40 Closing Keynote Address:

Luis Videgaray Caso, Secretary of Finance & Public Credit, Mexico
Moderator: Lionel Barber, Editor, Financial Times

13.30 Close of Summit and Lunch