Date & Time
Wednesday, 24 June 2020
1:00 pm - 2:00 pm
Above listed time is AEST. 
Other time zones:
12.30pm to 1.30pm ACST

11.00am to 12.00pm WA 
Member $20.00
Staff of Organisational Member $30.00
Non-Member $40.00
About the Event: Why Brand is Everyone's Business

Many organisations – including those in the NFP space – incorrectly think of ‘brand’ as just a ‘marketing thing’ and a cost to the business.

How wrong they are. In this entertaining presentation, Greg Kavanagh, Principal & Director of Branded Culture will help you better understand exactly what a brand is, why it can be a company’s most valuable commercial asset and why everyone is responsible for it in your organisation.

Greg Kavanagh
Principal and Director
Branded Culture

Greg has more than 20 years’ experience in marketing, advertising and brand strategy. His company, Branded Culture, specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology, buyer behaviour, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person, he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.

This event is supported by
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