BEGIN:VCALENDAR VERSION:2.0 BEGIN:VEVENT SUMMARY;ENCODING=8-bit;CHARSET=UTF-8:SA - Why Brand is Everyone's Business LOCATION;ENCODING=8-bit;CHARSET=UTF-8: DESCRIPTION;ENCODING=8-bit;CHARSET=UTF-8:About the Event: Why Brand is Everyone's Business\n \nMany organisations – including those in the NFP space – incorrectly think of ‘brand’ as just a ‘marketing thing’ and a cost to the business. How wrong they are. In this entertaining presentation, Greg Kavanagh, Principal & Director of Branded Culture will help you better understand exactly what a brand is, why it can be a company’s most valuable commercial asset and why everyone is responsible for it in your organisation. \n DTSTART:20200624T030000Z DTEND:20200624T040000Z PRIORITY:3 BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:REMINDER TRIGGER;RELATED=START:-PT00H30M00S END:VALARM X-ALT-DESC;FMTTYPE=text/html:
Many organisations – including those in the NFP space – incorrectly think of ‘brand’ as just a ‘marketing thing’ and a cost to the business.
How wrong they are. In this entertaining presentation, Greg Kavanagh, Principal & Director of Branded Culture will help you better understand exactly what a brand is, why it can be a company’s most valuable commercial asset and why everyone is responsible for it in your organisation.