Annual Institute 2019

Agency Principal
Square Spot Design





Lisa Leidy is Agency Principal at Square Spot Design, a creative communications firm that works solely with non-profits—most of which are independent schools. Lisa’s open and informative nature provides clients with the guidance they need to make informed decisions regarding brand strategy and design. For nearly two decades, she has helped schools find their authentic voice and has worked to make that voice shine through spectacularly crafted communications materials. Her passion is connecting with a school community and leading them through the process of uncovering (and sometimes discovering!) their unique strengths. Prior to joining Square Spot in 2003, Lisa worked with Roger Black at Danilo Black, USA in San Francisco where her projects included the redesign of national publications such as Red Herring magazine, Automobile magazine and the San Francisco Chronicle. Having been raised by a teacher, teaching has always been close to Lisa’s heart and she currently serves on the faculty of Southern NH University as an adjunct professor of graphic design. Lisa resides in Concord, NH where she enjoys the “empty nester” lifestyle with her husband—which consists of an equal mix of running road races and watching Netflix.