Annual Institute 2019
Generating More Mission-Appropriate Students with Digital Marketing (REPEAT)

, Co-Founder, Enroll Media Group


As we consider enrollment goals from year to year, the success of our efforts heavily relies on the ability to effectively communicate and engage with the most relevant prospective student families. In this session we will discuss the various methods in which organic, paid and analytics-driven digital marketing objectives can be deployed to sustain lead generation and communicate effectively with mission-appropriate audiences. From the beginning of the funnel through enrollment, we will dive into the most relevant methods of reaching your constituents through emerging technologies, and walk through a few case studies where this methodology yielded powerful results in 2018-19.