Annual Institute 2019
How to Leverage Digital Marketing for Admissions Events

, Co-Founder, Enroll Media Group
, Co-Founder, Enroll Media Group


When it comes to successful enrollment marketing, open houses and other admission events are critical for attracting families at both the top and the bottom of the funnel. But getting families to campus is a challenge, made even more complicated in this ever-changing digital landscape. In this presentation, we’ll dive into several ways schools are effectively finding their target audience online, marketing their events digitally, and tracking what’s working to determine their return on investment across all channels.