Annual Institute 2019
Leveraging Google Analytics & Tag Manager to Improve Marketing ROI (REPEAT)

, Co-Founder, Enroll Media Group


You cannot improve, what you do not measure. Having a pulse on website and marketing activity is critical for communications, admissio and marketing professionals to understand what channels are driving results. From set-up best practices and the metrics that matter to the must-have Board of Directors reports, we’ll dive into how schools are leveraging analytics tools to answer their burning digital marketing questions to help improve institutional goals ranging from enrollment to development.