Annual Institute 2019
A Series of Anecdotes is Not a Data Set: Using Data at Each Step of the Cycle to Inform Your Enrollment Management Plan and Efforts

, Assistant Headmaster for Admission & College Counseling, Woodberry Forest School
, Director of Enrollment and Marketing, Foxcroft School


Admission and enrollment management professionals are storytellers. We often rely on stories in response to requests for data. While helpful in informing what data to look at, anecdotes won't help an enrollment management professional predict yield and retention, or allow for proactively addressing shifting demographics and market trends. Knowing how to collect, analyze and utilize qualitative and quantitative data to inform your enrollment management plan is critical in a modern day admission office at each stage of the admission process.