Annual Institute 2019
Using Choice Architecture and a Strengths-Based Approach to Enrollment Management

, Director of Admission and Financial Aid, The White Mountain School
, Associate Head of School for Enrollment Management, The White Mountain School


This session will address the concept of Choice Architecture and its application to enrollment management, touching on everything from the inquiry to enrollment processes and design of print/digital materials to retention strategies and working with your faculty. By understanding how a person’s environment influences their decisions, we can intentionally create spaces and processes that nudge people to make better choices without forcing outcomes upon them.