Annual Institute 2019
Developing a Win-Win Parent Ambassador Program: From Recruitment through Onboarding (REPEAT)

, Associate Director of Admissions, Episcopal School of Jacksonville

Your calendar is packed, your to-do list is never ending, your parents love your school and they want to be connected to the larger mission! Learn how these things work together to further commit parents to wave the admissions flag, build your parent community, increase reenrollment and share the workload in your office. Developing a strong parent ambassador program is essential for the admissions office. Research tells us families trust their peers more than they trust advertising. With that information, we must decide how to best grow and utilize our current parents to support our enrollment, and further the mission and sustainability of our schools.