Annual Institute 2019
Marketing to Millennial Parents: Is Your Admissions Office Ready?

, Founding Member and Chief Evangelist, Active Internet Technologies, LLC (DBA Finalsite)


Millennial parents require a whole new approach and are shaking up the traditional admissions funnel. This session includes methods to providing an awesome web experience, using social advertising, telling your school's story to hone in on what makes your school different, solidifying your school's value and communicating affordability, upping your branding game, and much more. We'll share examples from peer schools that are having success by cultivating true relationships to recruit and retain young families.