ICTC Mainstreet 2017

Melbourne Evening Economy
Proudly sponsored by    

Wednesday 25 October 2017 5:00pm - 7:45pm
Field trip departs from Crown Promenade 5pm or meet at Town Hall 5.15pm

Early bird $65 | Full Price $70
(numbers strictly limited and available to full conference delegates only)

5.15pm- 6.15pm    City of Melbourne presentation at Town Hall
6.15pm - 7.45pm   The walking tour

People who live and work in cities as well as domestic and international tourists, are attracted to a city as a result of its safety, work and study opportunities, diversity and vitality. Activities at night and night-time economies are also an integral part of a city’s commercial, cultural and social fabric, with a city’s competitiveness by day and by night relying heavily upon its reputation.

This tour begins with a short guided walk through the bustling CBD to the historic Melbourne Town Hall where you will hear from the City of Melbourne about how they have been working strategically and innovatively for a number of years to transform Melbourne into a 24 hour city. The Australian

Night Time Economy report 2009-2014 notes Melbourne’s NTE revenue is valued at $2.721 billion dollars, second to Sydney’s $3.5 billion dollars. Melbourne has an established reputation as the leisure food capital of Australia with food led business making up the largest component of the Melbourne NTE.

After hearing all about Melbourne at night delegates will then have the opportunity to see it in action with a 1.5 hour guided tour by ‘Hidden Secrets’ which will allow you to experience the amazing array of architecture, urban design, art, signage, lighting and venues.

You’ll be tempted to stop a while, soak up the atmosphere with the locals or perhaps even sample some of Melbourne’s world renowned food, entertainment and roof-top bars.

Walk back to your hotel at your leisure.