Design + Business = Social Value
At “Gain: AIGA Design for Social Value Conference” attendees heard design, business and social innovation leaders from a variety of industries share their visionary approaches to creating social value. Presenters demonstrated the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.
We encourage you to continue the conversation via #GainConference on Twitter, and get involved with the AIGA Design for Good program.
Speakers at “Gain” included:
Justin Ahrens Principal
Rule29
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Director Stanford ChangeLabs
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Founder and chief designer
Tomorrow and Tomorrow Labs
Founder and CEO
Sparkwise
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Morgan Clendaniel, moderator
Editor
Fast Company's Co.Exist |
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Vice president of creative
frog |
Principal and design director
co:lab
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Patrice Martin Co-lead and creative director
IDEO.org
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Founder and managing director
Interactive Africa and Design Indaba
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Emily Pilloton Founder and executive director
Project H Design
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Executive creative director
SYPartners
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Leslie Ziegler Chief evangelist
Rock Health
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Designers, businesses, organizations and governments recognize the need to take a holistic, human-centered approach to working in the greater world and acknowledge that they must create social value in order to succeed.
“Gain” showed us that what designers do on a daily basis—create, communicate, strategize, analyze, translate, collaborate—is what puts them in the perfect position to build social value for their companies, clients and communities.
Thanks to everyone who attended and supported the 2012 conference!