AIGA Design for Social Value Conference

October 9-10, 2012

Yerba Buena Center for the Arts, San Francisco

Register Now!

Design + Business = Social Value

At “Gain: AIGA Design for Social Value Conference” attendees heard design, business and social innovation leaders from a variety of industries share their visionary approaches to creating social value. Presenters demonstrated the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.

We encourage you to continue the conversation via #GainConference on Twitter, and get involved with the AIGA Design for Good program.

Speakers at “Gain” included:

Justin Ahrens
Stanford ChangeLabs
Founder and chief designer
Tomorrow and Tomorrow Labs
Founder and CEO
Fast Company's Co.Exist
Vice president of creative
Principal and design director
Patrice Martin
Co-lead and creative director
Founder and managing director 
Interactive Africa and Design Indaba
Emily Pilloton
Founder and executive director 
Project H Design
Executive creative director
Leslie Ziegler
Chief evangelist
Rock Health

Designers, businesses, organizations and governments recognize the need to take a holistic, human-centered approach to working in the greater world and acknowledge that they must create social value in order to succeed.

“Gain” showed us that what designers do on a daily basis—create, communicate, strategize, analyze, translate, collaborate—is what puts them in the perfect position to build social value for their companies, clients and communities.

Thanks to everyone who attended and supported the 2012 conference!