Susan Bidel, Senior Analyst
Coverage: data management platforms, supply chain management, customer-obsessed marketing strategy.

Sam Bishop, VP Data Insights
Coverage: Forrester's Consumer Technographics, consumer technology adoption, consumer data insights.

Dipanjan Chatterjee, VP, Principal Analyst
Coverage: positioning and messaging, brand equity and health, architecture, touchpoint strategies, emerging market branding, and global brand management.

Collin Colburn, Analyst
Coverage: search and discovery marketing.

Emily Collins, Senior Analyst
Coverage: customer loyalty, with an emphasis on trends, technologies, services, and analytics.

Gina Fleming, Manager, Data Science
Coverage: consumers’ digital, mobile, and technology behaviors.

Nick Hayes, Senior Analyst
Coverage: intersection of security, risk, and reputation in today’s digital world

Thomas Husson, VP, Principal Analyst
Coverage: consumer mobile activities, mobile technologies, new mobile technologies.

Keith Johnston, VP, Research Director
Coverage: chief marketing officer, marketing strategy, marketing leadership, advertising agencies.

Fatemeh Khatibloo, Principal Analyst
Coverage: consumer data ecosystem, including how privacy issues affect marketing and how customer preference centers improve engagement.

Anjali Lai, Senior Data Analyst
Coverage: Forrester Consumer Technographics, customer experience measurement

Jesica Liu, Senior Analyst
Coverage: social marketing, social intelligence, social advertising technologies.

Brigitte Majewski, VP Research Director
Coverage: b2c marketing research team leader, brand strategy, digital marketing strategy.

James McQuivey, VP Principal Analyst
Coverage: consumer technology, customer dynamics, CMO strategy.

Tina Moffett, Senior Analyst
Coverage: predictive and prescriptive marketing analytics, marketing mix modeling, cross-channel attribution, marketing measurement strategies, customer metrics.

Jim Nail, Principal Analyst
Coverage: marketing measurement platforms and services, television and video ad buying, post-digital age marketing frameworks.

Joanna O'Connell, Vice President
Coverage: programmatic advertising, adtech, digital advertising technology ecosystem.

Glenn O'Donnell, VP Research Director
Coverage: IT service management, IT operations, customer-obsessed IT transformation.

Sheryl Pattek, VP Executive Partner
Coverage: CMO strategy, customer obsessed strategy, brand management.

Jay Pattisall, Principal Analyst
Coverage: advertising and digital marketing agencies, brand strategy.

Mary Pilecki, VP Research Director
Coverage: b2c marketing research team leader, marketing and advertising technologies.

Brandon Purcell, Senior Analyst
Coverage: customer analytics and artificial intelligence strategy, innovation and best practices, skill development, and vendor evaluation.

Bret Sanford-Chung, VP Executive Partner
Coverage: brand management, brand strategy, CMO, agencies.

Ryan Skinner, Senior Analyst
Coverage: content marketing, brand marketing, customer engagement.

Joe Stanhope, VP, Principal Analyst
Coverage: marketing technology, enterprise marketing software, marketing automation.

Shar VanBoskirk, VP, Principal Analyst
Coverage: email marketing, online advertising, search engine marketing, ad serving and targeting, interactive budgeting and forecasts, and interactive marketing organizational models.

Brandon Verblow, Associate Forecast Analyst
Coverage: Forrester ForecastView, digital marketing spending outlook.

Jennifer Wise, Senior Analyst
Coverage: organizational maturity, strategic frameworks, vendor partnerships, and technologies required to successfully deploy mobile marketing tactics.

Brendan Witcher, Principal Analyst
Coverage: omnichannel retail eCommerce strategy.