About The Forum | Who Attends | Registration | Content & Sessions | Event App
ABOUT THE FORUM
What
is B2B Marketing & Sales 2018?
B2B Marketing 2018 brings together 300+ marketing leaders from IT technology, software, financial services, business services,
manufacturing, and more to
discover, discuss and shape today's marketing landscape. At B2B Marketing & Sales 2018, you'll learn how to make the right decisions about people, processes, and technologies to drive customer acquisition, engagement, retention, and delight.
When
and where will B2B Marketing & Sales 2018 take
place?
The main
program of B2B Marketing & Sales 2018 will take place on October
25-26, 2018. Pre-Forum workshops
and programs will occur October 24. All sessions
will be held at:
110 E 2nd Street
Austin, TX 78701
Where do I book my
stay?
Attendees are responsible for book their own rooms at
the JW Marriott Austin. Room reservations made
by Friday, October 5, 2018 will
be eligible for the group rate of $309 plus applicable
taxes and fees for
single or double occupancy. The negotiated group
rate is based on availability
and applies to reservations for Tuesday, October 23 through Saturday, October 27, 2018.
To receive the group rate, book your stay here or mention "Forrester's B2B Marketing & Sales Forum" when you call 512.474.4777.
The JW Marriott Austin is currently sold out on Tuesday, October 23rd. Please click here to see a list of alternative hotels.
The JW Marriott Austin is currently sold out on Tuesday, October 23rd. Please click here to see a list of alternative hotels.
Can I suggest a speaker for the
conference?
Yes, you can suggest a
speaker before August 16th by visiting our
speaker application form here.
When will the speaker schedule be
published?
We
endeavor to publish a program outline in early
2018, which will allow you to
understand how our content will be structured in
terms of topic and timing. A
final program will be published at least one
month prior to the
forum.
How can I become a sponsor and/or
exhibit at B2B Marketing & Sales 2018?
Visit
our Sponsors tab above, send our sponsorship
team an e-mail at
sponsorships@forrester.com, or call us at +1
888.343.6786, and a member of the
team will get back to you as soon as
possible.
I’d like to attend as a
journalist. Do you offer press
passes?
We offer
complimentary press passes for certain media
outlets. Contact press@forrester.com
to learn more.
WHO ATTENDS
This Forum
is relevant to people of all
roles and titles who are responsible for b2b marketing, sales leadership, and technology strategy. If you
are responsible for or are working on some of
the following, you should
attend:
- Account-Based Marketing (ABM)
- Brand Management
- Channel Marketing
- Customer Experience
- Demand Generation
- Lead-To-Revenue Management
- Marketing Measurement and Analysis
- Marketing Automation
- Marketing Mix Modeling
- Marketing & Sales Alignment
- Predictive Analytics
- Sales Transformation
- Social Marketing
- Content Marketing
But don't
stop there! Speak to one of our team members to
find the best fit for you at
our event. Email us at events@forrester.com or
call us at +1.888.343.6786. A
dedicated member of our team will learn more about
what you are working on and
will be sure to point you in the right
direction.
REGISTRATION
Forrester
events are open to the public.
Current Forrester clients
may have access to
forum tickets as part of their overall account
relationship. If you are a Forrester client, click here for
details on how to activate your account tickets.
How can I purchase a
ticket?
Click
"Register" above. Select the "I
need to purchase ticket(s)"
option. You can purchase one ticket, or continue
to add additional attendees
before you complete your registration
profile(s)and enter payment information.
All attendees will receive a unique confirmation
email with their unique
reference number.
How much do tickets
cost?
Our
standard ticket pricing
is:
Client
Pricing:$2,350
Non-Client Pricing:
$2,550
Government, Education, and Non-Profit:
$2,250
Purchasing a ticket before our Super Early Bird
deadlines can save you money -- typically $500
up to 10 weeks in advance or
$200 up to six weeks out. No code is required to
qualify for the early
rates.
Are there any discounts for
group
tickets?
Yes, we
offer a "4 for 3 Package". When three
colleagues from the same
company register for an event at the same time,
a fourth colleague may attend
free of charge. This
discount applies to credit card or
check payments only. Group discounts cannot be
combined with other offers,
including Early Bird and sponsor rates. This
promotion can be redeemed by using
the promo code "4FORR3".
Subsequent cancellation of any paying member of the
team will result in a charge for the free
attendee.
For
other group sizes, send an inquiry to
events@forrester.com listing the event,
the number of people who want to attend and any
budgetary requirements. A
dedicated event sales representative will be in
contact within two business
days with options.
When is the latest I can purchase
tickets
online?
Tickets
for Forrester events tend to sell out in
advance. Please don't wait too long
with purchasing a ticket if you are sure you
want to
participate.
Can I split my ticket with a colleague
or
friend?
Each
event registration is for one person only. Event
tickets may not be split or
shared.
Can I transfer my purchased
ticket to someone
else?
Up to
four weeks in advance, tickets purchased for a
specific event can be
transferred to a colleague. Please
see your confirmation email for
instructions on how to update your reservation
details or switch your registration
to a colleague. Or email events@forrester.com
for help.
Can I get a refund if I am unable to
attend?
If written
notice of cancellation is
received by Forrester more than four weeks prior
to the date of the event,
Forrester will refund 100% of the registration
fee. If written notice of
cancellation is received less than four weeks
but more than two weeks prior,
Forrester will refund 50% of the fee. Cancellations
received by Forrester less
than two weeks prior cannot be refunded. Please
note that, in the event of
ticket cancellation, Forrester is not
responsible for your travel plans, hotel
reservations, or for any other costs incurred by
or associated with your
cancellation.
Can I transfer my
registration to another
event?
If you are unable to attend and want
to transfer
your ticket to a different Forrester event,
please email events@forrester.com
to inquire which events the ticket may be valid
for.
How can I get a letter of
invitation for a visa?
Please
send an e-mail request to events@forrester.com
to ask for the documentation. We
require payment for your tickets before we send
you an invitation.
CONTENT AND SESSIONS
How is content structured at B2B Marketing & Sales 2018?
Content
at B2B Marketing & Sales is structured around four different
session
types:
Keynotes: Forrester
Analysts
and industry thought leaders take to the main
stage over the course of two days
to deliver inspirational, forward looking
presentations centered around our
core themes.
Tech Talks:
Breakout sessions led by Forrester Analysts that will explore key and emerging technologies.
Foundations:Tightly
focused breakout sessions on practical tools and key techniques for every marketing and sales professional.
Group Breakouts:NEW this year each attendee will be assigned to one of three groups on arrival. Over the course of the Forum they will be rotated through each of the following subprograms: (1) co-creation session, (2) deep dives, and (1) group chat.
What is the format of the
Forum?
Keynote
sessions take place on our mainstage with theater-style
seating. Tech Talks, Foundations and Group Breakouts take place in
smaller rooms and are often set
classroom-style, and are highly
interactive.
Are sessions recorded and are session
materials made available to
attendees?
All
mainstage sessions are recorded, and most
keynote presentations are made
available to attendees. Some speakers however
choose to withhold their material
because the content is proprietary or competitively
sensitive. Tech Talks, Foundations and Group Breakouts sessions are
typically not recorded; however,
materials are typically be made available for
sharing after the
Forum.
Unless
otherwise noted, all sessions at all Forrester
forums are on the
record.
EVENT APP
Once you are
onsite, everything you will need to know about
the Forum lives in our mobile
app. Download it from Google Play
or the Apple App
Store.
You can use the app to connect with fellow
attendees, set up on-site meetings
with peers, schedule 1-On-1 Analyst meetings,
and access presentations and new
Forrester reports. For any given Forum, the app
will be updated and ready to
use approximately one week in
advance.
To login to the app, use
your email address and
choose "Use Automatic
Login." An email sent to you from
attendeesupport@doubledutch.me. Once you tap the
"Automatic Login"
button in your email, you will be prompted to
open the Forrester
Events app and are ready to get
started.
Note:
Only registered attendees can access the
app.
