JW Marriott Austin
October 25-26

Winning The
Modern B2B Buyer

    What Do Your Customers Really Want?

    The most successful B2B Marketing leaders embrace what sales leaders have known for a long time – putting your customer first pays off. But what does that really mean? Last year, Forrester put a name to the new business buyer – "The Business Consumer".

    At this year’s Forum, we’ll go deep on the implications of serving this new buyer. Most important, we'll explore:

    How Do You Deliver?

    Join us and learn how business consumers' expectations for seamless experiences require your execution on four key imperatives: More transparency across sales and marketing, smarter technology, consistent messaging -- and deep account knowledge throughout the lifecycle.

    30+ sessions featuring industry experts and Forrester analysts.

    >64% of attendees are director level and above.

    600+ B2B marketing and sales leaders, innovators, and practitioners.

    >47% of attending companies achieve $1B+ in annual revenue.

    To nominate a speaker for this Forum, please fill out the Speaker Submission Form.

    Global Corporate Partners


    Join us


    Clients: $2,350 
    Non-clients: $2,550
    Government, education, and nonprofit: $2,250

    All prices in USD. Register by Friday, August 17 to save $500!

    JW Marriott Austin
    110 E 2nd Street
    Austin, TX 78701
    +1 512.474.4777
    Hotel website | Group Rate

    Learn about our other Forrester Forums.