Aveda Business College Forum
Tuesday, November 3, 8:30 AM–12:00 PM
Join us for an inspiring forum dedicated to you and your salon business featuring the global Aveda Business College Purefessors and special keynote speaker John DiJulius, an international expert in creating world-class service. You will leave with a list of Aveda service “nevers” and exclusive access to a new service training program that will help you and your salon team elevate and personalize the service experience you create for every guest.
You will learn:
- The current state of service in the industry
- How to elevate your salon experience to attract and retain today’s consumer
- The ROI for world-class customer service
- How to launch, coach and promote world-class customer service in your salon
- How to make price irrelevant and be a brand your customers cannot live without
- How to evaluate your salon’s service opportunities
- How to personalize your salon service “nevers”
John DiJulius
John DiJulius is a keynote speaker, international customer experience consultant and bestselling author of three books who works with world-class companies such as Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle and many more. John will dive deeper into his service concepts from the Aveda Business College Forum and create an interactive experience where you and your team can work together to create a vision for offering world-class customer service to every guest and be a brand that your guests cannot live without.
Keri Davis
Known as the “educator’s educator,” Keri has been in the beauty business for 27 years. Her salons have been ranked in the top 200 for the past seven years and featured in numerous trade magazines, including DAYSPA, Salon News, Estetica, American Salon and Salon Today. As a NAHA Salon Master of Business Award finalist in 2011 and winner in 2012, Keri’s focus on team, systems and strategies for ongoing growth is unmatched in the industry. Her humor, warmth and depth of knowledge have made her a source of industry-wide inspiration.
Luca Boccia
Luca has been a passionate leader in the development of the salon industry for over 30 years. His work has been featured in Modern Salon, and he led teams at the Premier and Miami Beach Beauty Shows. In addition to being a stylist, educator, mentor and motivational speaker, he is president and co-owner of Pyure, an Aveda Lifestyle Salon with three successful locations in South Florida.
Scott Buchanan
Scott is the owner of three successful Aveda salons/ spas—Scott J. Salons in New York. Scott has inspired dozens of editorial mentions and created makeovers on The Oprah Winfrey Show and The Gordon Elliott Show. Scott is on the Board of Directors for The Professional Beauty Association and Intercoiffure North America, and he is world-renowned for his creative educational approach to the industry.
