06/08/2014 | ||||||
2:00–5:00pm | Programmatic Buying: 101 to 800 level Empire, 7th Floor Something for everyone – free for ARF members! Choose to attend tracks from “glossary field guide” to programmer level. | |||||
2:00–2:50pm | What is Programmatic Buying? Empire, 7th Floor Ted McConnell, Principal, Ted McConnell Consulting, LLC This primer is designed to help advertising buyers understand what programmatic is from the buyer’s perspective and why and how it should be used. | |||||
3:00–3:30pm | The Changing Programmatic Buying Ecosystem Empire, 7th Floor Alex Kantrowitz, Reporter, Ad Age John Matthews, President & Founder, Comscient Group A leading media analyst and marketing and technology expert discuss the current state of programmatic buying and the key considerations driving its adoption. | |||||
3:30–3:50pm | The New TV Ecosystem Empire, 7th Floor Brendan Kitts, Chief Scientist, PrecisionDemand Groundbreaking research on programmatic buying of TV inventory. | |||||
4:00–4:50pm | Programmatic Buying in Practice Empire, 7th Floor Matt Prohaska, Principal, ProhaskaConsulting.com, Former Programmatic Advertising Director, The New York Times Preetham Mallikarjuna, SVP of Product, Simulmedia In small group discussions, practitioners share their strategies for using programmatic buying to drive ROI. | |||||
5:30–7:00pm | Kickoff Cocktails Copacabana (268 West 47th Street) Meet up, sync up, and get connected with speakers, the ARF Executive Leadership team and the Board of Directors; find your tribe, build your network, and transact business. Proudly sponsored by Analytic Partners. |
06/09/2014 | ||||||
7:00am–5:00pm | Day 1 Embrace the future: From programmatic buying to big data/big decisions—making it happen now. | |||||
7:00am–7:30pm | Registration Foyer, 6th Floor | |||||
8:15–8:45am | Next-Generation Media Planning & Buying: Integrating TV Audience Segmentations For Online Effectiveness Shubert, 6th Floor Jeff Boehme, CRO NA, Kantar Media Audiences Discover how advanced TV audience segmentations are used for TV and online planning and buying – to deliver the best of both worlds. | Digital in the Mix: Successes and Failures From the ROI Genome Project Majestic, 6th Floor Mike Menkes, Vice President, Analytic Partners Analytic Partners will share the latest ROI trends and digital success principles from its Intelligent Benchmark Database—the ROI genome project. | ||||
9:00–9:10 am | The World is Changing, The Future is Now Main Stage: Broadway Ballroom, 6th Floor Gayle Fuguitt, CEO and President, The ARF | |||||
9:10–9:35am | Keynote: Converge = Marketing + Technology Main Stage: Broadway Ballroom, 6th Floor Bob Lord, CEO, AOL Platforms The convergence of technology, media, and creative and what it means for the future of the digital industry. | |||||
9:35–10:00am | Narrated Winning Papers: Programmatic Into Action Main Stage: Broadway Ballroom, 6th Floor Kate Sirkin, EVP, Research, Starcom MediaVest Group ARF Call to Action: Kate Sirkin, EVP Research, Starcom MediaVest Group, leads this Programmatic In Action main stage section. | |||||
9:35–10:00am | How to Evaluate Site Impact Main Stage: Broadway Ballroom, 6th Floor Joline McGoldrick, Research Director, Millward Brown Digital Hannah Pavalow, Research Analyst, Millward Brown Digital The relationship between perceptions of online publishers and advertising effectiveness. | Identify Your Target Audience Main Stage: Broadway Ballroom, 6th Floor Roos Voorend, Methodologist, Wakoopa Jozefien Karskens, Student, Business Analytics, VU University Amsterdam Utilizing digital footprints to identify the target audience. | ||||
10:00–10:30am | Meet & Greet: Stories Told, Lessons Learned Foyer, 6th Floor Re-energize and create connections. | |||||
10:30–10:55am | Keynote: The Age of Automation is Upon Us Main Stage: Broadway Ballroom, 6th Floor Greg Raifman, President, Rubicon Project The consumer is more accessible than ever, but on multiple devices. Inventory is perishable in 80 milliseconds. Technology enables the right message at the right time to the right customers. | |||||
11:10am–12:00pm | Concurrent Winning Papers & Presentations: Tomorrow’s Measurement Today and Big Data to Better Decisions Attend any presentation per time slot to advance your action plan. | |||||
11:10–11:30am | Geo-targeting Your Audience Manhattan, 8th Floor Andrew Douglas, VP, Marketing Science, and Managing Director, Research Consumer Insight, WebMD Measuring and predicting prevalence of health for efficiency and efficacy. | Culture and the Second Screen Liberty, 8th Floor Salvador Aceves, Chief Technology Officer, SocialDecode, Social Decode Isaac Achar, Project Management and Analysis Coordinator, Social Decode Mexican character reflected in Social TV commentary around iconic television events from the US. | Evaluating Magazine Mobile App Advertising Shubert, 6th Floor James Collins, Ph.D., SVP, Research, GfK MRI Pat Pellegrini, Ph.D., EVP, Media & Entertainment, Digital Market Intelligence, GfK Magazine app exposure and consumer target data improves advertising planning and buying. | Online Ad Effectiveness 201 Majestic, 6th Floor Ogi Radić, Research Manager, Research Now Harvir Bansal, Ph.D., Co-Founder, Chief Research Officer, & Executive Vice President ofAnalytics, b3Intelligence New ways to validate RTB media buys and understand campaign success drivers. Presented by Research Now | Causal Inference is Hard: Lessons, Recommendations and Best-Practices Empire, 7th Floor Rick Bruner, VP of Research and Analytics, Specific Media John Chandler, Principal & Founder, Data Insights Elea McDonnell Feit, Assistant Professor, Marketing, Drexel University Ari Osur, Director, Product Management, eBay Enterprise Marketing Solutions A deep-dive on the methodological and organizational challenges of producing high-quality ad-effectiveness research. Presented by: Facebook, Inc. | |
11:40am–12:00pm | Silver vs. Small Screen Advertising Manhattan, 8th Floor Doug Pulick, SVP of Strategic Insight and Analytics, NCM Ken Roberts, CEO, Forethought Research Movie screens still represent a valuable opportunity for brands to communicate to consumers. | Seeking Brand Synergy Liberty, 8th Floor Sean Merriweather, Director, Strategic Research & Analytics, Pivot Raymond Pettit, Ph.D., Chief Analytics Officer, Rentrak Branded Entertainment The difference in cognitive/emotional response between paid TV ads and brand integrations. | Big Data to Build and Refine . . . Shubert, 6th Floor Megan Clarken, EVP, Global Product Leadership , Nielsen Paul Donato, EVP and CRO, Nielsen Improvements to audience delivery through OCR-enabled optimization. | Audience Insights: What Truly Drives Your Consumers Majestic, 6th Floor Bethany Bengtson, Client Digital Strategies Analyst, Bottlenose From interest to intent to purchase, map the emotional triggers and ripple effects unearthed across your brand's various touchpoints. Presented by Bottlenose, Inc. | ||
12:00–1:20pm | Lunch & Debate: Will Programmatic Swallow All Video Advertising (& TV Too)? Main Stage: Broadway Ballroom, 6th Floor Sean Downey, Managing Director, Americas Platform Solutions and Innovations, Google Adam Gerber, Vice President, Sales Development and Marketing, ABC Television Network Dave Morgan, CEO and Founder, Simulmedia Tim Spengler, President, Content Marketing & Revenue Strategy, Clear Channel Media and Entertainment Lauren Wiener, President, Global Sales and Marketing, Tremor Video Resolved: By 2020, will the majority of all video advertising in the US be bought and sold programmatically? Industry leaders go point and counter-point with each other about the future of programmatic buying, and the future of the digital video and TV ad marketplaces. | |||||
1:20–1:40pm | Meet & Greet: Stories Told, Lessons Learned Foyer, 6th Floor Re-energize and create connections. | |||||
1:45–2:30pm | Closing the Loop on TV Main Stage: Broadway Ballroom, 6th Floor Laurel Bernard, EVP, Marketing , Fox Broadcasting Company Joe Germscheid, Director of Consumer Engagement, Carmichael Lynch Dave Morgan, CEO and Founder, Simulmedia Mark Green, Managing Partner, Business Advisory Group LLC, Former SVP, Global Statistical Operations Leader, Nielsen What happens when TV advertising's sales effects can be measured and managed at the spot level? | |||||
2:40–3:30pm | Concurrent Winning Papers & Presentations: Tomorrow’s Measurement Today and Big Data to Better Decisions Attend any presentation per time slot and advance your action plan. | |||||
2:40–3:00pm | Cracking the Social Code Manhattan, 8th Floor Kevin Moeller, EVP, Head of Research, N.A., UM Heather O’Shea, VP, Research Director, UM Three key insights that impact how advertisers and agencies should move forward in their media planning and social strategy. | Are Your Ads Truly Making an Impression? Liberty, 8th Floor Tim Avila, Senior Vice President, Marketing Operations , BrightRoll Amaya Garbayo, Associate Director, Analytics and Portfolio Solutions, Kellogg Advertisers should consider key factors when selecting video viewability measurement partners. | Mining Text for Real Time Marketing Shubert, 6th Floor Olesya Moosman, Research Lead, Twitter Create your own "Oreo blackout moment” every day. | Leveraging Traditional Data in a Programmatic World Majestic, 6th Floor Florian Kahlert, Managing Director, GfK MRI, GfK Consumer Choices North America Jed Meyer, U.S. Research Director, Annalect Scott Meyer, CEO, Ghostery, Inc. Christopher Reynolds, Vice President, Data & Marketing Analytics, Condé Nast Mark Zagorski, CEO, eXelate How to reach audiences for which data pools and custom segments don’t exist. Presented by GfK. Presented by GfK | Impact of In-App Ad Performance Through Mobile Native Targeting Empire, 7th Floor Maria Domoslawska, Vice President, Global Digital Strategy and Research, Research Now Sean Galligan, VP, Sales & Business Development, Flurry Kristy Vance, Ph.D., Media Insights, North America, Unilever Learn how the individually unique usage patterns of the apps we have on our mobile devices can be leveraged to impact mobile ad effectiveness and consumer engagement. | |
3:10–3:30pm | Winning the Super Ad Bowl Manhattan, 8th Floor Carl Marci, Ph.D., Chairman & Chief Science Officer, Innerscope Research Khoi Vo, Senior Research Associate, Center for Neural Decision Making, Fox School of Business, Temple University First integrated neuroscience study of Super Bowl Ads offers model for understanding engagement. | Shopping with Mobile & Social Liberty, 8th Floor Jayne Dow, Director, Qualitative Research & Digital, Innovations, Firefly, Millward Brown Rads Jayasundera, Global Insights Lead, Marketing Science, Facebook, Inc. Understanding the role and influence of mobile and social in the shopping experience. | Social TV: Plan Media for WOM Shubert, 6th Floor Brad Fay, COO, Keller Fay Group Graeme Hutton, Communications Research and Insights Director, Universal McCann Research that demonstrates how to plan media; TV in particular, to achieve a WOM objective. | With Big Data, Marketers Require a New Paradigm for Analytics Majestic, 6th Floor Damon Ragusa, Founder & Chairman, ThinkVine Agent-based modeling makes better use of a wider variety of data sources for attribution, forecasting, and planning across the entire marketing system. Presented by ThinkVine. | Neuromarketing Insight: On Mobile, ROI on Sound > ROI on Video Empire, 7th Floor Pranav Yadav, CEO, Neuro-Insight US Inc. Re-evaluating video and audio quality priorities on mobile. | |
3:40–4:00pm | From Big Data to Data Driven Marketing Main Stage: Broadway Ballroom, 6th Floor Jen Mennes, Director of Media and Public Relations, Post Foods Borja Perez, SVP Digital & Social Media, Telemundo Yong Sung, SVP, Digital Group Client Director, MediaVest Steven Wolfe Pereira, CMO, Datalogix Hear how a leading brand is keeping customers amidst the explosion of touchpoints. | |||||
4:00–4:35pm | Narrated Winning Papers: Big Data to Better Decisions Main Stage: Broadway Ballroom, 6th Floor Steven Wolfe Pereira, CMO, Datalogix ARF Call to Action: Steven Wolfe Pereira, CMO of Datalogix, leads this Big Data to Better Decisions main stage section. | |||||
4:00–4:35pm | Rise of Big Data & Fall of Significance Main Stage: Broadway Ballroom, 6th Floor Brett Gordon, Ph.D., Associate Professor, Business, Columbia Business School Jerome Shimizu, Chief Research Officer, InsightExpress We now live in a Big Data world so many of our ‘small world’ measurement assumptions no longer apply. | Facebook Likes: Prediction and Targeting Main Stage: Broadway Ballroom, 6th Floor Steven Gittelman, Ph.D., CEO-Chief Science Officer, Mktg, Inc The use of Facebook Likes to address the current lack of local-level data to predict consumer behaviors and outcomes and target digital advertising. | Driving Business Value Through Big Data Main Stage: Broadway Ballroom, 6th Floor Victor Davidson, VP, Director Analytics and Research, Havas Media Used incorrectly big data can create more confusion than it solves while costing you millions. | |||
4:35–5:00pm | Now, New, Next: From Programmatic to People Main Stage: Broadway Ballroom, 6th Floor Eric Roza, CEO, Datalogix From addressable to accountable to the future of data-driven marketing. | |||||
5:00–5:10pm | Erwin Ephron Demystification Award Main Stage: Broadway Ballroom, 6th Floor | |||||
5:10–5:15pm | Closing Send-Off, Day One ARF Call to Action Main Stage: Broadway Ballroom, 6th Floor Gayle Fuguitt, CEO and President, The ARF | |||||
5:30–6:00pm | Linear Campaign Effectiveness: Tactics for Maximizing Reach, Value, and Security Shubert, 6th Floor Randy Cooke, VP of Research, NCC Media Nick Garramone, Senior Vice President, Research & eBusiness Operations, NCC Breaking away from the buying demos and day part silos that have historically benchmarked media value is essential for the campaign to effectively achieve brand goals. | Everything You Ever Wanted to Know About Video on Demand, But Were Too Confused to Ask Majestic, 6th Floor Bruce Goerlich, Chief Research Officer, Rentrak Learn about the advertising opportunities VOD affords through measurement types to tool to make buying and selling advertising more efficient and effective. | ||||
6:00–7:30pm | Conversation & Cocktails Marquis Ballroom, 9th Floor Power up. Meet your tribe. Make connections that matter. Transact business. Proudly sponsored by NCC Media and Rentrak. |
06/10/2014 | ||||||
7:00am–5:00pm | Day 2 Measure what matters: From cross-platform engagement to business impact. | |||||
7:00am–6:30pm | Registration Foyer, 6th Floor | |||||
8:15–8:45am | From TV to Total Video: Best Practices for a Cross-Media Measurement Reality Shubert, 6th Floor Manish Bhatia, Chief Revenue Officer, comScore, Inc. Joan FitzGerald, VP Television Sales and Business Development, comScore, Inc. Learn how companies, such as ESPN and NBC Universal, are already leveraging innovative measurement to bridge the gap between linear TV and digital. And learn how this type of measurement can aide advertisers in finding new opportunities, not disruptions, in this ever-changing landscape. | The Connected Consumer: Content in a World on the Move Majestic, 6th Floor Radha Subramanyam, EVP, Insights, Research & Analytics, Clear Channel Media and Entertainment Americans spend 70% of their waking hours outside of their home, which has significant implications for brands, advertisers and media companies. And now, more than ever, it's about the connected consumer. Presented by Clear Channel Media & Entertainment | ||||
9:00–9:10am | Fast Forward: Actions to Impact Main Stage: Broadway Ballroom, 6th Floor Gayle Fuguitt, CEO and President, The ARF | |||||
9:10–9:35am | The Measurement Mandate – The State of Play Main Stage: Broadway Ballroom, 6th Floor Bob Liodice, President & CEO, Association of National Advertisers, Inc. Nancy Hill, President & CEO, 4As George Ivie, Executive Director, Media Rating Council, Inc. Gayle Fuguitt, CEO and President, The ARF Randall Rothenberg, President & CEO, IAB Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble Industry leaders share the measurement mandate challenges – the background, scope, and implications for buyers and the industry at large. | |||||
9:35–10:00am | The Measurement Mandate – Progress Report Main Stage: Broadway Ballroom, 6th Floor Jane Clarke, Managing Director, Coalition for Innovative Media Measurement (CIMM) Bill Duggan, Group EVP, Committees, Association of National Advertisers, Inc. George Ivie, Executive Director, Media Rating Council, Inc. Sherrill Mane, SVP, Industry Services, IAB Jasper Snyder, EVP, Research and Innovation: Cross-Platform, The ARF Richard Zackon, Facilitator, Council For Research Excellence Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble "Where's the beef?" Measurement gurus share what is being done today to deliver on the measurement mandate. | |||||
10:00–10:45am | Narrated Winning Papers: Cross-Platform and the Consumer Main Stage: Broadway Ballroom, 6th Floor Joan Lewis, Global Consumer & Market Knowledge Officer, Procter & Gamble ARF Call to Action: Joan Lewis, Global Consumer and Market Knowledge officer at Procter & Gamble, leads this Cross-Platform & The Consumer main stage section. | |||||
10:00–10:45am | Screens, Screens Everywhere Main Stage: Broadway Ballroom, 6th Floor Artie Bulgrin, SVP, Research and Analytics, ESPN Inc. Duane Varan, CEO, MediaScience With so many new screens emerging for TV, how can these platforms be used for effective advertising? | Monetizing Holistic Viewer Insight Main Stage: Broadway Ballroom, 6th Floor Bill Harvey, Co-Founder, Vice Chairman, and Chief Research Officer, TRA Inc. David Poltrack, Chief Research Officer, CBS Corporation, President, CBS VISION Learn how the game changed observing viewing situation: social, mobile, recall, intent and purchase. | Hit or Miss: High-Definition Buying Main Stage: Broadway Ballroom, 6th Floor Kimberly Conon, Vice President, Partner, Research , Universal McCann Dino Mytides, VP, Research Partner, Universal McCann Susie Thomas, SVP, Partner, Research, Universal McCann Ground-breaking findings on cross-platform activation by linking single-source exposure and consumption data (TV + PC + mobile) directly with brand response metrics. | Mobile: The Good, Bad, and Ugly Main Stage: Broadway Ballroom, 6th Floor Gilad Barash, Data Scientist, Dstillery Lauren Moores, VP, Analytics, Dstillery Targeting mobile transactions to increase desktop brand engagement. | ||
10:45–11:15am | Meet & Greet: Stories Told, Lessons Learned Foyer, 6th Floor Re-energize and create connections. | |||||
11:15–11:40am | Keynote: Landing Insights Into Action Main Stage: Broadway Ballroom, 6th Floor Lori Hiltz, CEO, Havas Media North America Mike Donahue, EVP, Member Services, AAAA From tried and true to new methods. The role of research and analytics to meet consumers’ challenges. Q&A session to follow. | |||||
11:50am–12:40pm | Concurrent Winning Papers & Presentations: Cross-Platform, Addressability, and Business Impact Attend any presentation per time slot and advance your action plan. | |||||
11:50am–12:10pm | Multi-Platform Takeover Manhattan, 8th Floor Joan FitzGerald, VP Television Sales and Business Development, comScore, Inc. Optimizing engagement and ad impact across five platforms: TV, Internet, Smartphone, Tablet & Radio. | Driving Data to Television Liberty, 8th Floor Helen Katz, SVP, Director of Research, Starcom Mediavest Group Steve Murtos, Senior Vice President, Media Director, Starcom Mediavest Group A data-driven approach to TV in terms of quality, privacy, and measurement. | Business-Driven Creatives Shubert, 6th Floor Neha Bhargava, Lead, Marketing Science, Facebook, Inc. Eurry Kim, Researcher, Facebook Inc. Deep dive into the creative elements of a Facebook ad that impact actual sales and brand metrics. | Mini Measurement Milestones Majestic, 6th Floor Jon Sadow, Product Manager, Google Consumer Surveys, Google, Inc. Using fast, low cost research to keep your finger on the pulse of a campaign. Presented by Google, Inc. | ||
12:20–12:40pm | One Currency to Rule Them All Manhattan, 8th Floor Rob Favre, Chief Compliance Officer & General Manager, Triton Digital Publishers and tech must unite to create and adopt a standard currency across broadcast and digital. | The Dynamics of Addressable TV Ads Liberty, 8th Floor Duane Varan, CEO, MediaScience Challenging key assumptions for addressable TV advertising, highlighting solutions going forward. | Prescriptive Social Analytics Shubert, 6th Floor Seth Duncan, Head of Analytics, W20 Group Laura Gross, Vice President, Warner Bros. Home Entertainment Global Consumer Insights & Research, Warner Bros. A predictive model that Warner Bros. uses to base social media KPIs on sales goals. | From Cookies to People: Mobile Issues for People-Based Measurement Majestic, 6th Floor David Jakubowski, Adtech & Atlas, Facebook, Inc. Recent research about how people are moving across devises and the significance for audience and ad-effectiveness measurement. Presented by Facebook, Inc. | ||
12:45–1:45pm | comScore Idea Exchange Lunch Main Stage: Broadway Ballroom, 6th Floor Share your insights and questions about measuring what matters to drive business impact. | |||||
1:45–2:00pm | Meet & Greet: Stories Told, Lessons Learned Foyer, 6th Floor Re-energize and create connections. | |||||
2:00–2:45pm | At Last, Long Term Ad Effectiveness Measurement, the Single Source Solution Main Stage: Broadway Ballroom, 6th Floor Jeff Doud, Director, Marketplace Analytics, Kellogg Company David Poltrack, Chief Research Officer, CBS Corporation, President, CBS VISION Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions Taking the Kellogg Special K challenge, CBS and Nielsen Catalina Solutions prove that when advertising campaign’s full value is measured – short and long term together – advertisers win. | |||||
3:00–3:20pm | Concurrent Winning Papers & Presentations: Cross-Platform, Addressability, and Business Impact Attend any presentation and advance your action plan. | |||||
3:00–3:20pm | Creating Big Wins with Online and Trade Manhattan, 8th Floor Will Bullock, Senior Researcher, Facebook, Inc. Nina Lerner, Associate Director, dunnhumby Understanding the combined impact of digital media and in-store promotions in maximizing ROI. | Viewer Choice Results in Value Liberty, 8th Floor Devra Jacobs, VP, Strategic Insights & Director of Media Research, Innerscope Research, Inc. Peter Leimbach, VP, Sports Sales Research, Fox Sports Differentiate with Double Box advertising, a win-win solution for both viewers and advertisers. | ST & LT Impact of Creative on Sales Shubert, 6th Floor Jeff Doud, Director, Marketplace Analytics, Kellogg Company Satya Menon, Senior Vice President, Client Solutions & Innovation, Millward Brown Advertising creative magnifies the ROI of media – accruing as short-term sales and enhanced equity. | M Marks the Spot: Mapping Audience Behaviors Across Mobile Majestic, 6th Floor Oana Dan, Research Manager, Measurement Science, Nielsen Gain deep insights on mobile device usage and sharing across demographics. | ||
3:30–4:05pm | Narrated Winning Papers: From Metrics to Business Impact Main Stage: Broadway Ballroom, 6th Floor ARF Call to Action: Jeffrey Graham – Global Ad Research Director at Twitter, leads this Metrics to Business Impact main stage section. | |||||
3:30–4:05pm | Do Big TV Events Work? Main Stage: Broadway Ballroom, 6th Floor Jeff Boehme, CRO NA, Kantar Media Audiences Joe Shantz, Lead, Advanced Analytics, Millward Brown Digital Big advertisers pay big money for big TV events - and bigger data can prove if it's worth it. | Big Data, Bad Decisions Main Stage: Broadway Ballroom, 6th Floor Neena Graham, Senior Director, Marketing Strategy Analytics, Choice Hotels International Maggie Merklin, SVP, Analytic Partners Mark Wilson, Senior Director, Global, Analytic Partners Attributing online sales has been dealt a blow with the proliferation of real time digital metrics. | Value of Brand Long and Short Main Stage: Broadway Ballroom, 6th Floor Daniel Hopkins, Senior Vice President & Brand Marketing Manager, Bank of America Yin Lee, Engagement Manager, Ninah A demonstration of a customized MMM methodology adopted by Bank of America. | |||
4:05–4:25pm | Stories From the Front Lines: Keeping Our Seat at the Decision Table Main Stage: Broadway Ballroom, 6th Floor Robert Atencio, Global VP of Consumer Insights, Pfizer Artie Bulgrin, SVP, Research and Analytics, ESPN Inc. Natasha Hritzuk, Global Director of Insights and Analytics, Microsoft Advertising Kate Sirkin, EVP, Research, Starcom MediaVest Group Brad Smallwood, Head of Insights and Measurements, Facebook, Inc. Hear tried and true strategies and tactics from industry mavens about driving decisions and making impact. | |||||
4:25–4:40pm | Research Unplugged Main Stage: Broadway Ballroom, 6th Floor Weigh in on what you’ve learned and what you’ll take back to the office. | |||||
4:40–4:50pm | Closing Call to Action Main Stage: Broadway Ballroom, 6th Floor Gayle Fuguitt, CEO and President, The ARF Build your brand, make your mark! | |||||
5:00–6:30pm | “Make Your Mark” Mentoring Event Manhattan, 8th Floor Young Pros limited exclusive event. Meet industry leaders, in a series of round table discussions, who have made an impact on the insights and analytics industry, and learn how you can make your mark. |